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Ad Widget for WordPress

by Broadstreet · Admin & Utilities

Also makes 2 other plugins · 2.7K+ installs across the portfolio →

Easily upload ad images and ad code to your sidebar. For those that don't need or want a complicated ad management system.

How scoring works →
72 Health · B
Maintenance 66/100
Rating quality 79/100
Support 70/100

72 health vs 54 average across 3,791 Admin & Utilities plugins

Directory ranking optimization

How it's scored →

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

86 / 100

Excellent listing optimization

Well tuned across the board

Update recency 74/100
WP compatibility 100/100
Rating quality 71/100
Listing tuning 100/100

Daily downloads

Since 2022-10-05 · 1,424 days · wp.org + Plugin Pulse archive

+38% vs prior 30d
22Downloads · Aug 26

30-day downloads

Rolling 30-day volume · peaks are release surges

427

now · peak 2.6K

41130d downloads · Aug 26

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

Ad Widget for WordPr · #4510 you Image Widget · #402 Taxonomy Dropdown Wi · #5118 Taxonomy List Widget · #5236

Rating trend

Star average over time · dips mark rough releases

4.3Stars · Aug 26

Update activity

How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.

206per 1k installs · Aug 26

Release cadence

Occasionally updated
from wp.org release tags

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

1

releases in the last 12 months

11mo ago

latest release · v2.20.1

36

tagged releases on record

Recent releases

2.20.1 · 11mo ago2.20.0 · 4.9y ago2.19.0 · 6.0y ago2.18.0 · 6.5y ago2.17.0 · 7.1y ago2.16.0 · 8.7y ago2.15.0 · 9.1y ago2.14.0 · 9.2y ago2.13.0 · 9.2y ago2.12.0 · 9.4y ago2.11.0 · 9.6y ago2.10.0 · 10.3y ago2.9.0 · 10.7y ago2.8.3 · 11.0y ago

What its installed base runs

via wordpress.org

Share of active installs on each version of this plugin · 71% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.

v2.20 71%
v2.16 5.9%
v2.19 5.6%
v2.2 0.4%
Older / other versions 17%

Estimated active installs

The public count shows “2K+”. Our estimate pins where the real number sits.

tracked estimate
2K–3K ≈2.5K

Refined from the date this plugin crossed into its current band.

Install history · since 2015-05-27 · 1,434 observations

2KInstalls · Aug 26

Estimated value

What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.

Est. annual revenue

N/A

Est. acquisition value

N/A

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from.

Details

Version
2.20.1
Last updated
11mo ago
Added
2013-03-10 · 13 yrs old
Requires WP
3.0
Tested up to
6.8.8
Requires PHP

Known vulnerabilities

via Wordfence Intelligence

2 disclosed vulnerabilities on record for this plugin, 1 still affects the current version.

  1. 2024-04-26 CVE-2024-33696 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 2.20.0 No patch available
  2. 2017-01-01 Improper Control of Filename for Include/Require Statement in PHP Program ('PHP Remote File Inclusion') Affects < 2.12.0 Patched in 2.12.0

Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.

CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.

Behavioral tests

via WP Hive

Automated install-time checks, tested on PHP 7.4.8 · WP 5.8.1

Low memory footprint
Low page-speed impact
Runs on latest PHP + WP
No PHP errors
No JS errors
Activates cleanly
No resource errors
No external HTTP errors
Optimized database use
Frequently updated

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

  1. 2026-02-21 3K+ → 2K+ down after 262 days in tier
  2. 2025-06-04 4K+ → 3K+ down after 1 days in tier
  3. 2025-06-03 3K+ → 4K+ up after 25 days in tier
  4. 2025-05-09 4K+ → 3K+ down after 1 days in tier
  5. 2025-05-08 3K+ → 4K+ up after 1 days in tier
  6. 2025-05-07 4K+ → 3K+ down after 292 days in tier
  7. 2024-07-19 5K+ → 4K+ down after 283 days in tier
  8. 2023-10-10 6K+ → 5K+ down after 183 days in tier

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

Compare head to head →

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Ad Widget for WordPress: 2K+ active installs, 4.3★ (16 reviews). Plugin Pulse (WP Mayor), as of 2026-08-28. https://plugins.wpmayor.com/plugin/ad-widget