Adbusters
by Automattic · Uncategorized
Also makes 68 other plugins · 18.2M+ installs across the portfolio →
A set of iframe busters for popular ad networks
41 health vs 56 average across 16,378 Uncategorized plugins
High removal-risk signals
63/100Maintenance and integrity signals that tend to precede a WordPress.org removal. Not an official status, a heads-up to act.
- Long abandoned. No update in 7+ years — the top precursor to removal once a vulnerability is found.
- Compatibility drift. Tested only up to WordPress 5.0.27, well behind 6.8.
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Under-optimized
Biggest win: Update recency
To rank higher: Last updated 2838 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Daily downloads
Since 2022-10-05 · 1,425 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peaks are release surges
857
now · peak 1.8K
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
No release in a yearHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
0
releases in the last 12 months
7.8y ago
latest release · v1.0.7
7
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “300+”. Our estimate pins where the real number sits.
Refined from the date this plugin crossed into its current band.
Install history · since 2016-05-26 · 1,387 observations
Estimated value
What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.
Est. annual revenue
Est. acquisition value
No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from.
Details
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 7.2.16 · WP 5.2.4
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-05-10 400+ → 300+ down after 166 days in tier
- 2025-11-25 500+ → 400+ down after 1 days in tier
- 2025-11-24 600+ → 500+ down after 3 days in tier
- 2025-11-21 700+ → 600+ down after 344 days in tier
- 2024-12-12 600+ → 700+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Google for WooCommerce 800K+ installs · 2.8★ · 1 shared tag B -
Ad Inserter – Ad Manager & AdSense Ads 300K+ installs · 4.9★ · 1 shared tag A -
Head, Footer and Post Injections 200K+ installs · 4.9★ · 1 shared tag A -
Ads.txt Manager 100K+ installs · 4.3★ · 1 shared tag A -
Advanced Ads – Ad Manager & AdSense 100K+ installs · 4.9★ · 1 shared tag A -
Fixed Widget and Sticky Elements for WordPress 80K+ installs · 4.7★ · 1 shared tag D
Embed this report card
Drop a live Pulse card for Adbusters into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/adbusters" width="480" height="300" style="border:0" loading="lazy" title="Adbusters — Plugin Pulse"></iframe> Adbusters: 300+ active installs, 0.0★ (0 reviews). Plugin Pulse (WP Mayor), as of 2026-08-30. https://plugins.wpmayor.com/plugin/adbusters