Ajax Load More for Advanced Custom Fields
by Darren Cooney · Uncategorized
Also makes 8 other plugins · 36.9K+ installs across the portfolio →
Ajax Load More extension that adds compatibility with various field types for Advanced Custom Fields.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 70/100
Few reviews
Active installs
2K+
≈2.5K estimated
Momentum
+30%
low volume, under 1,000 downloads a month
Biggest opportunity: Swap “custom fields” for “load more”. “custom fields” isn't earning its slot: you're not in the first 24 results for its own search. “load more” sits at #12 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Install conversion
How it's measured →4.0%
of downloads still active
At least 2K of 50.2K lifetime downloads are still running, above its category: the median Uncategorized plugin keeps 0.6%, across 17,787 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Uncategorized plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 1 release in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Most to gain: Rating quality
Updated 355 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 6.8.12; the current branch is 7.1
4.6★ over 5 reviews, weighted for review count to 4.1★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
36
Momentum
Losing ground
-0.6
Velocity
places per keyword, 24d
20%
Breadth
of keywords climbing, 24d
-1.0
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| ajax load more your tag | #7 | #20 | down 1 |
| load more | #12 | #24 | down 1 |
| load more ajax | #16 | #24 | 0 |
| ajax load posts | #24 | #24 | — |
| acf your tag | Not in the top 24 | ||
| advanced custom fields your tag | Not in the top 24 | ||
| custom fields your tag | Not in the top 24 | ||
| infinite scroll your tag | Not in the top 24 | ||
6 searches this plugin appeared in over the last 90 days, 4 listed. 2 left out as unrelated or noise (years, numbers, stray words). 4 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “custom fields” for “load more”. “custom fields” isn't earning its slot: you're not in the first 24 results for its own search. “load more” sits at #12 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,491 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 1.4K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
1
releases in the last 12 months
12mo ago
latest release · v1.4.0 · 13 Nov 2025
10
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 51% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “2K+”. Our estimate pins where the real number sits.
Crossed into this band 23 months ago; the previous band took 22 months to cross, which places it about 50% of the way through.
Install history since 6 May 2019
Recent reviews
All reviews on wp.org ↗- ★★★★★ alexiusgrey4.4y ago
With your support I realized my task, ACF flexible content with ajax loading.
Read on wp.org ↗ - ★★★★★ MarkJ6.2y ago
I couldn’t make it work, documentation is not clear enough, it’s confusing. Big con is that it needs another plugin which is quite large. This needs a standalone small solution. This topic was modified 5 years, 11 months ago by MarkJ.
Read on wp.org ↗ - ★★★★★ mebishwak0907.9y ago
Such a helpful tool to create professional ajax loaded content on my website using ACF contents – thank you!
Read on wp.org ↗ - ★★★★★ sadesades9.4y ago
Works great a little confusion at the start but got it working after reading several times and following the author examples, works very nice with ACF galleries
Read on wp.org ↗ - ★★★★★ gecko_guy9.5y ago
Great, another superb addition to the Ajax Load More toolset. While it was possible to hand code the functions that this tool provides before, this plugin makes it simpler and faster to get things done. Less head scratching, more getting things done! Really nice, thanks Darren 🙂
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 1.4.0 NEW: Added support for Ajax Load More Cache 3.0. UPDATE: Various code cleanups and organization. 1.4.0
- — Version 1.3.4 NEW: Adding Ajax Load More as a required plugin. UPDATE: Code cleanup, readme and WP tested version. 1.3.4
- — Version 1.3.3 UPDATE: Readme, contributors, WordPress tested version 1.3.3
- — Version 1.3.2 NEW: Added support for accessing sub field data in Repeater or Flexible Content field types by row index. UPDATE: Updated to add compatibility with Cache Add-on 2.0 and Ajax Load More 6.0. FIX: Fixed issue with broken Pa 1.3.2
- — Version 1.3.1 FIX: Fixed issue with undefined $page variable when using Repeater field. FIX: Fixed issue with $alm_item variable being off in preloaded queries. UPDATE: Code cleanup and organization. 1.3.1
- — Version 1.3.0.1 FIX – Fix for issue with Relationship field type show PHP warning message about undefined variable. 1.3.0.1
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
This plugin’s searches fall outside the topics measured so far. See the topics measured so far.
Readme readiness
7 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Ajax Load More extension that adds compatibility with various field types for Advanced Custom Fields."
- ✓ Has a FAQ 7 questions in the FAQ.
- ✓ FAQ asks real questions 7 of 7 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions Advanced Custom Fields, ACF.
- ✓ Headings and lists 3 headings and 2 lists.
- ✓ Enough to quote 1,771 characters of description.
- ✓ Tags match the text All 5 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2024-11-30 3K+ → 2K+ down after 661 days in tier
- 2023-02-08 2K+ → 3K+ up after 1174 days in tier
- 2019-11-22 1K+ → 2K+ up after 200 days in tier
- 2019-05-06 100+ → 1K+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
- A Advanced Custom Fields: Nav Menu Field 8K+ installs · 4.7★ · 3 shared tags D
- A Advanced Custom Fields: Widget Area Field 400+ installs · 4.2★ · 3 shared tags D
-
ACF Fold Flexible Content 300+ installs · 4.1★ · 3 shared tags D -
ACF Permalinks 300+ installs · 4.0★ · 3 shared tags D -
ACF: Google Maps Field (Multiple Markers) 200+ installs · 4.1★ · 3 shared tags D -
Frontend Editor ACF 100+ installs · 4.1★ · 3 shared tags B
Embed this report card
Drop a live Pulse card for Ajax Load More for Advanced Custom Fields into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/ajax-load-more-for-acf" width="480" height="300" style="border:0" loading="lazy" title="Ajax Load More for Advanced Custom Fields — Plugin Pulse"></iframe> Ajax Load More for Advanced Custom Fields: 2K+ active installs, 4.6★ (5 reviews). Plugin Pulse (WP Mayor), as of 2026-11-03. https://plugins.wpmayor.com/plugin/ajax-load-more-for-acf
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