AppAd Manager
by meloniq · Uncategorized
Also makes 9 other plugins · 710+ installs across the portfolio →
Displays google adsense (or other ads) between posts in AppThemes Premium Themes.
56 health vs 56 average across 16,377 Uncategorized plugins
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Room to improve
Biggest win: Update recency
To rank higher: Last updated 648 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Daily downloads
Since 2022-10-07 · 1,424 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peaks are release surges
37
now · peak 132
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
No release in a yearHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
0
releases in the last 12 months
1.8y ago
latest release · v1.3
3
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “10+”. Our estimate pins where the real number sits.
Refined from the date this plugin crossed into its current band.
Install history · since 2016-05-26 · 1,372 observations
Estimated value
What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.
Est. annual revenue
Est. acquisition value
A small install base leaves thin data to model from. The range spans more than 10x because wp.org publishes install counts as broad bands, and conversion and price compound on top. Read the midpoint as an order of magnitude, not a valuation.
How we estimate this
Assumptions
- Free → paid conversion. 0.5%–2% of active installs pay for the pro tier. Typical for freemium WordPress plugins; the real rate varies a lot by product.
- Annual price per customer. $49–$129 a year, typical for WordPress plugins rather than this plugin's own pricing.
- Acquisition multiple. 2.5x–4.5x annual revenue, the going range for small WordPress-plugin businesses, stretched a little because downloads are growing.
- Install base. 10–20 active installs, from our install estimate (wp.org only publishes the floor).
Inputs
- Active installs
- 10–20
- Category
- Uncategorized
- Pro tier
- detected (description mentions a Pro or Premium version)
- Download trend
- growing (30d downloads up vs prior 30d)
- Reviews
- 1
- Last updated
- 648 days ago
Revenue is installs × conversion × price; value is revenue × a typical acquisition multiple. Every factor is an assumption band, so the output is a wide range on purpose. If you're buying or selling, treat this as a starting point for due diligence.
Details
Recent reviews
All reviews on wp.org ↗- ★★★★★ aga24427.5y ago
The plugin is really cleverly designed. but the only problem is the lack of mobile compatibility.
Read on wp.org ↗
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 6.7.1
Languages
via translate.wordpress.orgTranslated into 124 languages, 1 at 90% or more
Plus 100 more locales with partial translations.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2024-08-22 20+ → 10+ down after 2 days in tier
- 2024-08-20 10+ → 20+ up after 52 days in tier
- 2024-06-29 20+ → 10+ down after 12 days in tier
- 2024-06-17 10+ → 20+ up after 198 days in tier
- 2023-12-02 20+ → 10+ down after 57 days in tier
- 2023-10-06 10+ → 20+ up after 282 days in tier
- 2022-12-28 20+ → 10+ down after 14 days in tier
- 2022-12-14 10+ → 20+ up after 4 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
AdRotate Banner Manager 20K+ installs · 4.3★ · 2 shared tags A -
Quads Ads Manager for Google AdSense 20K+ installs · 4.9★ · 2 shared tags A -
Advanced Ads for WPBakery Page Builder 1K+ installs · 4.0★ · 2 shared tags C -
Sticky Ads Lightweight 300+ installs · 3.9★ · 2 shared tags B -
Insert Ads On Post 100+ installs · 4.1★ · 2 shared tags C -
AZO Ads – Video Ad, Banner Ad, Popup Ad, AdSense Ad & much more 70+ installs · 4.2★ · 2 shared tags C
Embed this report card
Drop a live Pulse card for AppAd Manager into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/appad-manager" width="480" height="300" style="border:0" loading="lazy" title="AppAd Manager — Plugin Pulse"></iframe> AppAd Manager: 10+ active installs, 5.0★ (1 reviews). Plugin Pulse (WP Mayor), as of 2026-08-31. https://plugins.wpmayor.com/plugin/appad-manager