Average Head & Footer Code
by average.technology · Uncategorized
Also makes 1 other plugin · 110+ installs across the portfolio →
Easily add code to your head and/or footer, site-wide and/or on any individual page/post.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
D 45/100
Stale · Likely abandoned · Few reviews
Active installs
100+
≈100 estimated
Momentum
+94%
downloads vs prior 30d
Biggest opportunity: “footer”, “footer code” and “head” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
45 health vs 58 average across 25,738 Uncategorized plugins
Install conversion
How it's measured →1.5%
of downloads still active
At least 100 of 6.9K lifetime downloads are still running, above its category: the median Uncategorized plugin keeps 0.6%, across 17,770 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Uncategorized plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
High removal-risk signals
63/100Maintenance and integrity signals that tend to precede a WordPress.org removal. Not an official status, a heads-up to act.
- Long abandoned. No update in 11+ years — the top precursor to removal once a vulnerability is found.
- Compatibility drift. Tested only up to WordPress 4.0.38, well behind 6.8.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Under-optimized
Most to gain: Update recency
Updated 4350 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 4.0.38; the current branch is 6.8
5.0★ over 2 reviews, smoothed to 4.13★ and held back under 25 reviews
4 of 5 tags set · short description in place
To rank higher: Last updated 4350 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
Not enough tracked days yet to call a direction. Momentum needs at least three keywords measured a week or more apart.
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| footer your tag | Not in the top 24 | ||
| footer code your tag | Not in the top 24 | ||
| head your tag | Not in the top 24 | ||
| head code your tag | Not in the top 24 | ||
0 searches this plugin appeared in over the last 90 days. 4 of its tags aren't in the top 24 for their own search.
What to do about it
- “footer”, “footer code” and “head” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 77 · peaks are release surges
Directory rank
Ranked about #13,300 to #16,400, alongside the other plugins at 100+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 21 Oct 2026.
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
No release in a yearHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
0
releases in the last 12 months
11.9y ago
latest release · v1.1 · 4 Dec 2014
2
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “100+”. Our estimate pins where the real number sits.
Crossed into this band 18 days ago and a band this size takes about a year or more to cross, so the real count is still just over 100.
Install history since 4 May 2015
Recent reviews
All reviews on wp.org ↗- ★★★★★ Vadim11.9y ago
I can add code Google experiments. It turned out that there is a plugin which allows you to add code in the header. This is the only plugin. Thanks!
Read on wp.org ↗ - ★★★★★ Joe Rhoney12.2y ago
I built this plugin in because I couldn’t find any others that do exactly what this one does. Sometimes when I include a script in my head or footer I don’t want it on every page of the entire website. On the other hand, some scripts I do want on every page of the website, but I don’t want to add them to my theme. I built this plugin to do exactly that. Now I use it on every website I build. I use it for Google Analytics more than anything else.
Read on wp.org ↗
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 7.2.16 · WP 5.2.4
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
7 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Easily add code to your head and/or footer, site-wide and/or on any individual page/post."
- ✓ Has a FAQ 4 questions in the FAQ.
- ✓ FAQ asks real questions 4 of 4 read like questions a user would type.
- ✓ Names who it is for Names its audience or use cases ("ideal for", "if you have").
- ✓ Names what it works with Mentions PayPal, Google Analytics.
- ! Headings and lists 1 heading and 1 list; assistants quote headed sections and bullet lists, not paragraphs.
- ✓ Enough to quote 1,723 characters of description.
- ✓ Tags match the text 3 of 4 tags appear in the text; "head code" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-10-14 90+ → 100+ up after 2 days in tier
- 2026-10-12 100+ → 90+ down after 1040 days in tier
- 2023-12-07 200+ → 100+ down after 429 days in tier
- 2022-10-04 300+ → 200+ down after 617 days in tier
- 2021-01-25 1K+ → 300+ down
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Header and Footer Scripts 200K+ installs · 4.4★ · 2 shared tags B -
Head & Footer Code 100K+ installs · 4.8★ · 2 shared tags A -
AddFunc Head & Footer Code 20K+ installs · 4.6★ · 2 shared tags A - S Scripts To Footer 7K+ installs · 4.5★ · 2 shared tags B
- W WP Hooks 80+ installs · 3.6★ · 2 shared tags
- G GTM Code Visibility 60+ installs · 3.6★ · 2 shared tags
Embed this report card
Drop a live Pulse card for Average Head & Footer Code into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/average-head-footer-code" width="480" height="300" style="border:0" loading="lazy" title="Average Head & Footer Code — Plugin Pulse"></iframe> Average Head & Footer Code: 100+ active installs, 5.0★ (2 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/average-head-footer-code
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