Awin – Advertiser Tracking for WooCommerce
by Awin · Uncategorized
Also makes 2 other plugins · 2.1K+ installs across the portfolio →
Awin is a global affiliate network with over 200,000 contributing publishers and 29,500 advertisers, connecting customers with brands in over 180 coun …
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Health
B 84/100
Few reviews
Active installs
1K+
≈1.5K estimated
Momentum
-39%
downloads vs prior 30d
Biggest opportunity: Swap “affiliate” and “affiliate window” for “voucher” and “vouchers”. “affiliate” isn't earning its slot: you're not in the first 24 results for its own search. “voucher” sits at #15 untagged, close enough for a declared tag to move it up. “affiliate window” isn't earning its slot: it only gets you to #11. “vouchers” sits at #15 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
84 health vs 58 average across 25,767 Uncategorized plugins
Install conversion
How it's measured →2.2%
of downloads still active
At least 1K of 45.5K lifetime downloads are still running, above its category: the median Uncategorized plugin keeps 0.6%, across 17,778 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Uncategorized plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 2 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Most to gain: Rating quality
Updated 74 days ago
Tested up to WordPress 6.8.12; the current branch is 7.1
3.0★ over 3 reviews, smoothed to 4.04★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
38
Momentum
Losing ground
-0.1
Velocity
places per keyword, 28d
18%
Breadth
of keywords climbing, 28d
-0.1
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| advertiser your tag | #1 | #11 | 0 |
| awin your tag | #1 | #9 | 0 |
| zanox your tag | #1 | #3 | 0 |
| affiliate window your tag | #11 | #24 | down 1 |
| vouchers | #15 | #24 | 0 |
| voucher | #15 | #24 | down 1 |
| affiliate pixel tracking | #9 | #23 | down 1 |
| affiliate conversion tracking | #23 | #24 | down 2 |
| affiliate your tag | Not in the top 24 | ||
24 searches this plugin appeared in over the last 90 days, 8 listed. 16 left out as unrelated or noise (years, numbers, stray words). 1 of its tags isn't in the top 24 for their own search.
What to do about it
- Swap “affiliate” and “affiliate window” for “voucher” and “vouchers”. “affiliate” isn't earning its slot: you're not in the first 24 results for its own search. “voucher” sits at #15 untagged, close enough for a declared tag to move it up. “affiliate window” isn't earning its slot: it only gets you to #11. “vouchers” sits at #15 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- One page off on “affiliate window”. #11 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
Daily downloads
Since 5 Oct 2022 · 1,490 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 3K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
2
releases in the last 12 months
2mo ago
latest release · v2.0.7 · 20 Aug 2026
30
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 86% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “1K+”. Our estimate pins where the real number sits.
Modeled within the band wp.org reports; tightens as we track daily.
Install history since 4 Oct 2022
Recent reviews
All reviews on wp.org ↗- ★★★★★ dobrabant3.5y ago
Deja de funciona de forma repentina y la solución que te dan es que hagas la integración a medida en lugar de dar soporte sobre su plugin…
Read on wp.org ↗ - ★★★★★ vocla5.1y ago
We installed the plugin. The documentation basically seems to suggest that you just install it and everything works easy. It doesn’t. And then it seems impossible to get any support – for example, notice that nobody ever replies to any of the support tickets for the plugin. Currently managed to get hold of someone at AWIN, so lets see what happens. This topic was modified 4 years, 10 months ago by vocla.
Read on wp.org ↗ - ★★★★★ leycrzp5.7y ago
We use this to track transactions via our Awin publishers, super useful and works immaculately, thanks!
Read on wp.org ↗
Security history
via Wordfence IntelligenceThe 1 disclosed vulnerability is patched in the current version (2.0.7). Sites still on an older version should update.
- Patched Medium · 4.3 Awin – Advertiser Tracking for WooCommerce <= 2.0.0 - Cross-Site Request Forgery ↗
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Languages
via translate.wordpress.orgTranslated into 1 language, 0 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
3 of 8 pass · checked 1 Nov 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ! Has a FAQ No FAQ section.
- ! FAQ asks real questions No FAQ to judge.
- ! Names who it is for One audience phrase ("use this"); say who the plugin is for and what they use it for.
- ✓ Names what it works with Mentions WooCommerce.
- ! Headings and lists 3 headings and 0 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ✓ Enough to quote 2,266 characters of description.
- ✓ Tags match the text 3 of 5 tags appear in the text; "affiliate window", "zanox" do not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
No tier crossings observed yet.
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Awin Data Feed 100+ installs · 4.0★ · 4 shared tags B -
Awin Publisher MasterTag 1K+ installs · 3.7★ · 3 shared tags B -
affiliate-toolkit – Multi-Network Affiliate & Amazon Product Display 2K+ installs · 4.3★ · 2 shared tags B -
Grow by Tradedoubler – Advertiser Plugin for WooCommerce 100+ installs · 3.8★ · 2 shared tags C -
Affiliate Power – Sales Tracking for Affiliate Marketers 100+ installs · 4.1★ · 2 shared tags C -
Shoparize Partner 90+ installs · 3.6★ · 2 shared tags
Embed this report card
Drop a live Pulse card for Awin – Advertiser Tracking for WooCommerce into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/awin-advertiser-tracking" width="480" height="300" style="border:0" loading="lazy" title="Awin – Advertiser Tracking for WooCommerce — Plugin Pulse"></iframe> Awin – Advertiser Tracking for WooCommerce: 1K+ active installs, 3.0★ (3 reviews). Plugin Pulse (WP Mayor), as of 2026-11-02. https://plugins.wpmayor.com/plugin/awin-advertiser-tracking
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