Backend Designer
by Daniele De Rosa · Admin & Utilities
Also makes 4 other plugins · 3.1K+ installs across the portfolio →
Create your own design for the Wordpress Backend with live-preview and customize the Login screen with your own logo and awesome color styles.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
C 58/100
Stale · Likely abandoned · Few reviews
Active installs
1K+
≈1.8K estimated
Momentum
+41%
low volume, under 1,000 downloads a month
Biggest opportunity: “admin theme”, “backend theme” and “customize admin” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
58 health vs 56 average across 5,904 Admin & Utilities plugins
Install conversion
How it's measured →7.0%
of downloads still active
At least 1K of 14.4K lifetime downloads are still running, above its category: the median Admin & Utilities plugin keeps 0.6%, across 4,194 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Admin & Utilities plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
Removal-risk signals
28/100Maintenance and integrity signals that tend to precede a WordPress.org removal. Not an official status, a heads-up to act.
- Not actively maintained. No update in about 2 years.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Room to improve
Most to gain: Update recency
Updated 936 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 6.5.14; the current branch is 7.1
5.0★ over 4 reviews, weighted for review count to 4.2★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Last updated 936 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
Not enough tracked days yet to call a direction. Momentum needs at least three keywords measured a week or more apart.
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| backend designer your tag | #2 | #8 | 0 |
| backend design | #23 | #24 | down 1 |
| admin theme your tag | Not in the top 24 | ||
| backend theme your tag | Not in the top 24 | ||
| customize admin your tag | Not in the top 24 | ||
| design backend your tag | Not in the top 24 | ||
2 searches this plugin appeared in over the last 90 days. 4 of its tags aren't in the top 24 for their own search.
What to do about it
- “admin theme”, “backend theme” and “customize admin” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Daily downloads
Since 5 Oct 2022 · 1,491 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 815 · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
No release in a yearHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
0
releases in the last 12 months
2.6y ago
latest release · v1.4 · 11 Apr 2024
6
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 77% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “1K+”. Our estimate pins where the real number sits.
Crossed into this band 5.5 years ago; a band this size takes about a year or more to cross, which places it about 80% of the way through.
Install history since 16 Jul 2019
Recent reviews
All reviews on wp.org ↗- ★★★★★ kenmundell2.9y ago
Really like how simple your plugin is to use and make changes. Is it possible to add a little more customization? Like adding more options that can be customized, links, backgrounds, etc. and possibly a spot to add custom css for the admin for a couple things that aren’t available?
Read on wp.org ↗ - ★★★★★ yannickburky6.9y ago
Clean and useful.
Read on wp.org ↗ - ★★★★★ hasi639.4y ago
Hiermit kann das Backend ganz einfach in andere Farben getaucht werden. Sehr nützlich um ein Backend zwei Installationen zu Unterscheiden. Läuft bei mir unter 4.7.5 einwandfrei. This topic was modified 9 years, 1 month ago by hasi63.
Read on wp.org ↗ - ★★★★★ Daniele De Rosa10.9y ago
3..2..1..Go! 🙂
Read on wp.org ↗
Security history
via Wordfence IntelligenceThe 1 disclosed vulnerability is patched in the current version (1.4). Sites still on an older version should update.
- 2024-04-16 CVE-2024-32591 Improper Neutralization of Input During Web Page Generation Affects <= 1.3 Patched in 1.4
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Languages
via translate.wordpress.orgTranslated into 126 languages, 1 at 90% or more
Plus 102 more locales with partial translations.
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
This plugin’s searches fall outside the topics measured so far. See the topics measured so far.
Readme readiness
1 of 8 pass · checked 3 Nov 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Create your own design for the Wordpress Backend with live-preview and customize the Login screen with your..."
- ! Has a FAQ No FAQ section.
- ! FAQ asks real questions No FAQ to judge.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ! Names what it works with Names no plugin, service or platform it works with.
- ! Headings and lists 0 headings and 2 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ! Enough to quote 939 characters of description; under 1,000 there is little to quote.
- ! Tags match the text Only 1 of 5 tags appear in the text ("admin theme", "backend theme", "customize admin", "design backend" missing).
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2021-04-18 400+ → 1K+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
Embed this report card
Drop a live Pulse card for Backend Designer into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/backend-designer" width="480" height="300" style="border:0" loading="lazy" title="Backend Designer — Plugin Pulse"></iframe> Backend Designer: 1K+ active installs, 5.0★ (4 reviews). Plugin Pulse (WP Mayor), as of 2026-11-03. https://plugins.wpmayor.com/plugin/backend-designer
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