Better Headers
by bettersecurity · Security
Also makes 4 other plugins · 410+ installs across the portfolio →
Improve the security of your website by easily setting HTTP response headers to enable browser protection
54 health vs 64 average across 1,370 Security plugins
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Room to improve
Biggest win: Update recency
To rank higher: Last updated 718 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Daily downloads
Since 2024-09-16 · 730 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peaks are release surges
69
now · peak 69
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Estimated active installs
The public count shows “80+”. Our estimate pins where the real number sits.
Modeled within the band wp.org reports; tightens as we track daily.
Install history · since 2026-09-15 · 2 observations
Estimated value
What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.
Est. annual revenue
Est. acquisition value
We can't see a pro tier, so this plugin may earn little or nothing from these installs. A small install base leaves thin data to model from.
How we estimate this
Assumptions
- Free → paid conversion. 0.05%–0.5% of active installs pay for something. No pro tier is visible, so this band starts near zero.
- Annual price per customer. $99–$199 a year, typical for Security plugins rather than this plugin's own pricing.
- Acquisition multiple. 2.5x–4.5x annual revenue, the going range for small WordPress-plugin businesses, stretched a little because downloads are growing.
- Install base. 80–90 active installs, from our install estimate (wp.org only publishes the floor).
Inputs
- Active installs
- 80–90
- Category
- Security
- Pro tier
- none detected
- Download trend
- growing (30d downloads up vs prior 30d)
- Reviews
- 1
- Last updated
- 718 days ago
Revenue is installs × conversion × price; value is revenue × a typical acquisition multiple. Every factor is an assumption band, so the output is a wide range on purpose. If you're buying or selling, treat this as a starting point for due diligence.
Details
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
No tier crossings observed yet.
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
WP Hide & Security Enhancer 50K+ installs · 4.3★ · 2 shared tags A -
Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ installs · 4.7★ · 1 shared tag A -
Hostinger Tools 3M+ installs · 3.6★ · 1 shared tag B -
Really Simple Security – Simple and Performant Security (formerly Really Simple SSL) 3M+ installs · 4.9★ · 1 shared tag A -
Jetpack – WP Security, Backup, Speed, & Growth 3M+ installs · 3.7★ · 1 shared tag A -
Limit Login Attempts Security – Login Security, 2FA, Firewall, Brute Force Prevention 1M+ installs · 4.8★ · 1 shared tag A
Embed this report card
Drop a live Pulse card for Better Headers into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/better-headers" width="480" height="300" style="border:0" loading="lazy" title="Better Headers — Plugin Pulse"></iframe> Better Headers: 80+ active installs, 5.0★ (1 reviews). Plugin Pulse (WP Mayor), as of 2026-09-16. https://plugins.wpmayor.com/plugin/better-headers