Betterify
by Kyle Maurer · Performance
Also makes 6 other plugins · 60+ installs across the portfolio →
Have you noticed that your site is lacking something? Are you experiencing problems with WordPress and/or a plugin and/or a theme and/or your indigest …
48 health vs 69 average across 1,654 Performance plugins
Install conversion
How it's measured →0.3%
of downloads still active
At least 10 of 3.2K lifetime downloads are still running, below its category: the median Performance plugin keeps 1.4%, across 1,055 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Performance plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
High removal-risk signals
63/100Maintenance and integrity signals that tend to precede a WordPress.org removal. Not an official status, a heads-up to act.
- Long abandoned. No update in 11+ years — the top precursor to removal once a vulnerability is found.
- Compatibility drift. Tested only up to WordPress 4.0.0, well behind 6.8.
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Under-optimized
Most to gain: Update recency
To rank higher: Last updated 4332 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Daily downloads
Since 2024-09-26 · 728 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peaks are release surges
38
now · peak 38
Estimated active installs
The public count shows “10+”. Our estimate pins where the real number sits.
Modeled within the band wp.org reports; tightens as we track daily.
Install history · since 2026-09-23 · 2 observations
Estimated value
What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.
Est. annual revenue
Est. acquisition value
No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from.
Details
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
No tier crossings observed yet.
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
LiteSpeed Cache 7M+ installs · 4.8★ · 3 shared tags A -
JCH Optimize 4K+ installs · 4.3★ · 3 shared tags A -
WP Fastest Cache – WordPress Cache Plugin 1M+ installs · 4.9★ · 2 shared tags B -
W3 Total Cache 900K+ installs · 4.4★ · 2 shared tags B -
Autoptimize 800K+ installs · 4.7★ · 2 shared tags A -
Aruba HiSpeed Cache 100K+ installs · 3.5★ · 2 shared tags B
Embed this report card
Drop a live Pulse card for Betterify into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/betterify" width="480" height="300" style="border:0" loading="lazy" title="Betterify — Plugin Pulse"></iframe> Betterify: 10+ active installs, 4.7★ (15 reviews). Plugin Pulse (WP Mayor), as of 2026-09-24. https://plugins.wpmayor.com/plugin/betterify