Birthday Emails
by carman23 · Email & Marketing
Automatically send an email to WordPress or BuddyPress users on their birthday.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
D 47/100
Stale · Likely abandoned · Few reviews
Active installs
300+
≈350 estimated
Momentum
+14%
downloads vs prior 30d
Biggest opportunity: “birthday”, “email” and “member” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
47 health vs 66 average across 2,124 Email & Marketing plugins
Install conversion
How it's measured →2.8%
of downloads still active
At least 300 of 10.8K lifetime downloads are still running, above its category: the median Email & Marketing plugin keeps 0.9%, across 1,294 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Email & Marketing plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
High removal-risk signals
63/100Maintenance and integrity signals that tend to precede a WordPress.org removal. Not an official status, a heads-up to act.
- Long abandoned. No update in 6+ years — the top precursor to removal once a vulnerability is found.
- Compatibility drift. Tested only up to WordPress 5.3.27, well behind 6.8.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Under-optimized
Most to gain: Update recency
Updated 2520 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 5.3.27; the current branch is 6.8
5.0★ over 6 reviews, smoothed to 4.20★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Last updated 2520 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
Not enough tracked days yet to call a direction. Momentum needs at least three keywords measured a week or more apart.
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| birthday your tag | Not in the top 24 | ||
| email your tag | Not in the top 24 | ||
| member your tag | Not in the top 24 | ||
| membership your tag | Not in the top 24 | ||
| user your tag | Not in the top 24 | ||
0 searches this plugin appeared in over the last 90 days. 5 of its tags aren't in the top 24 for their own search.
What to do about it
- “birthday”, “email” and “member” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Daily downloads
Since 5 Oct 2022 · 1,489 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 133 · peaks are release surges
Directory rank
Ranked about #10,100 to #11,100, alongside the other plugins at 300+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 1 Nov 2026.
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
No release in a yearHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
0
releases in the last 12 months
6.9y ago
latest release · v1.2.3 · 9 Dec 2019
6
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “300+”. Our estimate pins where the real number sits.
Crossed into this band 9 months ago; a band this size takes about a year or more to cross, which places it about 50% of the way through.
Install history since 18 Jan 2021
Recent reviews
All reviews on wp.org ↗- ★★★★★ webisyo3.6y ago
Tam olarak istediğimi yapıyor! Çok teşekkürler.
Read on wp.org ↗ - ★★★★★ tcmacadmind5.4y ago
Great plugin, and well worth installing, simple to use and setup. A feature to allow emails to only be sent to selected user roles would be handy, but otherwise great plugin. Thanks for developing it.
Read on wp.org ↗ - ★★★★★ petworldglobal5.7y ago
Very good plugin! Works like a miracle! Does exactly what promises and does not mess anything up in the system. Very pleased!
Read on wp.org ↗ - ★★★★★ cramos555.9y ago
Very good plugin, it is also free. The only thing missing would be that the year of birth could be entered to know the years that the users will be. Thanks a lot. Muy buen plugin, además es gratuito. Solo le faltaría que se pudiera introducir el año de nacimiento para conocer los años que van a cumplir los usuarios. Muchas gracias.
Read on wp.org ↗ - ★★★★★ Aliendex6.4y ago
Simple, easy to use and fast to configure. Thank you
Read on wp.org ↗ - ★★★★★ ggerard8.6y ago
Thanks to the authors
Read on wp.org ↗
Languages
via translate.wordpress.orgTranslated into 5 languages, 0 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
5 of 8 pass · checked 1 Nov 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Automatically send an email to WordPress or BuddyPress users on their birthday."
- ✓ Has a FAQ 14 questions in the FAQ.
- ✓ FAQ asks real questions 14 of 14 read like questions a user would type.
- ! Names who it is for One audience phrase ("if you want"); say who the plugin is for and what they use it for.
- ✓ Names what it works with Mentions BuddyPress.
- ! Headings and lists 0 headings and 0 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ! Enough to quote 517 characters of description; under 1,000 there is little to quote.
- ✓ Tags match the text 4 of 5 tags appear in the text; "membership" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-02-12 400+ → 300+ down after 294 days in tier
- 2025-04-24 500+ → 400+ down after 2 days in tier
- 2025-04-22 400+ → 500+ up after 1 days in tier
- 2025-04-21 500+ → 400+ down after 2 days in tier
- 2025-04-19 400+ → 500+ up after 1 days in tier
- 2025-04-18 500+ → 400+ down after 242 days in tier
- 2024-08-19 600+ → 500+ down after 265 days in tier
- 2023-11-28 700+ → 600+ down after 1 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
WP Login Form 7K+ installs · 4.3★ · 3 shared tags A -
Ultimate Member – User Profile, Registration, Login, Member Directory, Content Restriction & Membership Plugin 200K+ installs · 4.4★ · 2 shared tags A -
Manage Notification E-mails 100K+ installs · 4.6★ · 2 shared tags A -
Simple Membership 40K+ installs · 4.6★ · 2 shared tags A - U Ultimate Member – reCAPTCHA 20K+ installs · 3.8★ · 2 shared tags D
- S Simple Membership After Login Redirection 10K+ installs · 4.4★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for Birthday Emails into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/birthday-emails" width="480" height="300" style="border:0" loading="lazy" title="Birthday Emails — Plugin Pulse"></iframe> Birthday Emails: 300+ active installs, 5.0★ (6 reviews). Plugin Pulse (WP Mayor), as of 2026-11-02. https://plugins.wpmayor.com/plugin/birthday-emails
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