Rich Text Formats
by lubus · Blocks
Also makes 7 other plugins · 1.9K+ installs across the portfolio →
Rich text enhancements for the WordPress block editor.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 84/100
Few reviews
Active installs
50+
≈50 estimated
Momentum
+71%
downloads vs prior 30d
Biggest opportunity: Swap “gutenberg” for “rich text”. “gutenberg” isn't earning its slot: you're not in the first 24 results for its own search. “rich text” sits at #4 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
84 health vs 71 average across 2,524 Blocks plugins
Install conversion
How it's measured →3.1%
of downloads still active
At least 50 of 1.6K lifetime downloads are still running, above its category: the median Blocks plugin keeps 2.1%, across 1,579 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Blocks plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 5 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 52 days ago
Tested up to WordPress 7.1.4, the current branch or newer
5.0★ over 2 reviews, smoothed to 4.13★ and held back under 25 reviews
5 of 5 tags set · short description in place
1 of 1 support threads resolved in the last 2 months
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
43
Momentum
Holding steady
-0.1
Velocity
places per keyword, 28d
33%
Breadth
of keywords climbing, 28d
-0.7
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| formats | #2 | #22 | up 1 |
| rich text format your tag | #2 | #18 | 0 |
| rich text | #4 | #20 | 0 |
| rich | #14 | #23 | up 1 |
| format | #15 | #21 | down 3 |
| rich text editor | #20 | #23 | 0 |
| highlight text | #22 | #20 | down 1 |
| text highlight | #24 | #21 | — |
| gutenberg your tag | Not in the top 24 | ||
| highlight your tag | Not in the top 24 | ||
| text effects your tag | Not in the top 24 | ||
| tooltip your tag | Not in the top 24 | ||
13 searches this plugin appeared in over the last 90 days, 8 listed. 5 left out as unrelated or noise (years, numbers, stray words). 4 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “gutenberg” for “rich text”. “gutenberg” isn't earning its slot: you're not in the first 24 results for its own search. “rich text” sits at #4 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Sep 2025 · 421 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 258 · peaks are release surges
Directory rank
Ranked about #20,100 to #21,200, alongside the other plugins at 50+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 21 Oct 2026.
Update activity
Downloads in the last 30 days for every 1,000 active sites.
Not enough installs to measure. This needs at least 100 active sites; below that, a handful of downloads reads as tens of thousands.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
5
releases in the last 12 months
4mo ago
latest release · v1.1.6 · 19 Jun 2026
7
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “50+”. Our estimate pins where the real number sits.
Crossed into this band 9 days ago and a band this size takes about a year or more to cross, so the real count is still just over 50.
At the current install trend, crossing 60+ in roughly 147 days.
Install history since 6 Sep 2025
Recent reviews
All reviews on wp.org ↗- ★★★★★ Cyrille Sanson5mo ago
The perfect plugin for easily adding animation to text, all in block mode.
Read on wp.org ↗ - ★★★★★ Nick Hamze1.1y ago
BlaBlaBlocks Formats is like a party for your text! This nifty plugin lets you jazz up your WordPress content with interactive tooltips and eye-catching animated highlights—no coding skills required. Just highlight, click, and boom—instant personality for your words. What’s really cool is how effortlessly it adds that extra zing to your content. Want to make readers hover for a surprise? Add a tooltip. Need to draw attention to something important? Throw in an animated highlight. It’s as easy as making text bold, but way more fun.
Read on wp.org ↗
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0
Languages
via translate.wordpress.orgTranslated into 1 language, 1 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
8 of 8 pass · checked 29 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Rich text enhancements for the WordPress block editor."
- ✓ Has a FAQ 6 questions in the FAQ.
- ✓ FAQ asks real questions 6 of 6 read like questions a user would type.
- ✓ Names who it is for Names its audience or use cases ("use cases", "perfect for").
- ✓ Names what it works with Mentions Gutenberg, Block editor.
- ✓ Headings and lists 12 headings and 7 lists.
- ✓ Enough to quote 2,993 characters of description.
- ✓ Tags match the text 4 of 5 tags appear in the text; "text effects" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-10-22 40+ → 50+ up after 11 days in tier
- 2026-10-11 50+ → 40+ down after 27 days in tier
- 2026-09-14 40+ → 50+ up after 38 days in tier
- 2026-08-07 30+ → 40+ up after 21 days in tier
- 2026-07-17 20+ → 30+ up after 17 days in tier
- 2026-06-30 10+ → 20+ up after 1 days in tier
- 2026-06-29 20+ → 10+ down after 5 days in tier
- 2026-06-24 10+ → 20+ up after 1 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Highlighting Code Block 10K+ installs · 4.3★ · 2 shared tags A -
Tooltipy (tooltips for WP) 1K+ installs · 4.5★ · 2 shared tags B -
Classic Editor 8M+ installs · 4.9★ · 1 shared tag A - C Classic Widgets 2M+ installs · 4.8★ · 1 shared tag B
-
Advanced Editor Tools 1M+ installs · 4.5★ · 1 shared tag A -
Spectra Legacy – Gutenberg Blocks 1M+ installs · 4.7★ · 1 shared tag A
Embed this report card
Drop a live Pulse card for Rich Text Formats into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/blablablocks-formats" width="480" height="300" style="border:0" loading="lazy" title="Rich Text Formats — Plugin Pulse"></iframe> Rich Text Formats: 50+ active installs, 5.0★ (2 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/blablablocks-formats
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