BlueSnap Payment Gateway for WooCommerce
by Scott Ring · Payments
Also makes 1 other plugin · 100+ installs across the portfolio →
Accept cards, ACH, Apple Pay and Google Pay, along with support for WooCommerce Subscriptions and Pre-orders on a global payments gateway.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 83/100
Few reviews
Active installs
90+
≈90 estimated
Momentum
+1%
low volume, under 1,000 downloads a month
Biggest opportunity: “apple pay”, “gateway” and “payment” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
83 health vs 68 average across 1,692 Payments plugins
Install conversion
How it's measured →0.8%
of downloads still active
At least 90 of 11.7K lifetime downloads are still running, in line with its category: the median Payments plugin keeps 1.0%, across 1,043 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Payments plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 7 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 64 days ago
Tested up to WordPress 7.1.4, the current branch or newer
2.3★ over 3 reviews, weighted for review count to 4.0★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
35
Momentum
Losing ground
-0.4
Velocity
places per keyword, 13d
9%
Breadth
of keywords climbing, 13d
-0.1
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| bluesnap your tag | #1 | #4 | 0 |
| apple pay your tag | Not in the top 24 | ||
| gateway your tag | Not in the top 24 | ||
| payment your tag | Not in the top 24 | ||
| woocommerce your tag | Not in the top 24 | ||
13 searches this plugin appeared in over the last 90 days, 1 listed. 12 left out as unrelated or noise (years, numbers, stray words). 4 of its tags aren't in the top 24 for their own search.
What to do about it
- “apple pay”, “gateway” and “payment” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Daily downloads
Since 5 Oct 2022 · 1,491 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 360 · peaks are release surges
Directory rank
Ranked about #16,800 to #17,400, alongside the other plugins at 90+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 1 Nov 2026.
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
Downloads in the last 30 days for every 1,000 active sites.
Not enough installs to measure. This needs at least 100 active sites; below that, a handful of downloads reads as tens of thousands.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
7
releases in the last 12 months
2mo ago
latest release · v3.4.5 · 1 Sep 2026
20
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 43% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “90+”. Our estimate pins where the real number sits.
Crossed into this band 12 days ago and a band this size takes about a year or more to cross, so the real count is still just over 90.
Install history since 4 Oct 2022
Recent reviews
All reviews on wp.org ↗- ★★★★★ loafintree2.4y ago
Tried to bill us but we never used it.
Read on wp.org ↗ - ★★★★★ othqsa955.7y ago
The plugin does not work correctly, full of bugs, the customer must re-enter everything if the payment fails, the Bluesnap interface on the Checkout page is catastrophic compared to Stripe. UX is catastrophic too. You need to update the plugin sincerely Thank you in advance.
Read on wp.org ↗ - ★★★★★ Zorem5.8y ago
BlueSnap does anything possible to make it hard for eCommerce business to work and they have a poor support and very lame website and UI
Read on wp.org ↗
Security history
via Wordfence IntelligenceThe 1 disclosed vulnerability is patched in the current version (3.4.5). Sites still on an older version should update.
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
This plugin’s searches fall outside the topics measured so far. See the topics measured so far.
Readme readiness
6 of 8 pass · checked 3 Nov 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Accept cards, ACH, Apple Pay and Google Pay, along with support for WooCommerce Subscriptions and Pre-order..."
- ! Has a FAQ No FAQ section.
- ! FAQ asks real questions No FAQ to judge.
- ✓ Names who it is for Names its audience or use cases ("if you want", "if you need", "use it").
- ✓ Names what it works with Mentions WooCommerce.
- ✓ Headings and lists 10 headings and 14 lists.
- ✓ Enough to quote 15,832 characters of description.
- ✓ Tags match the text All 5 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-10-23 80+ → 90+ up after 38 days in tier
- 2026-09-15 90+ → 80+ down after 33 days in tier
- 2026-08-13 100+ → 90+ down after 512 days in tier
- 2025-03-19 200+ → 100+ down after 29 days in tier
- 2025-02-18 100+ → 200+ up after 59 days in tier
- 2024-12-21 200+ → 100+ down after 175 days in tier
- 2024-06-29 300+ → 200+ down after 414 days in tier
- 2023-05-12 400+ → 300+ down after 107 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Moyasar 1K+ installs · 3.9★ · 3 shared tags B -
WooPayments: Integrated WooCommerce Payments 800K+ installs · 3.5★ · 2 shared tags B -
Payment Gateway Based Fees and Discounts for WooCommerce 30K+ installs · 4.6★ · 2 shared tags A -
ЮKassa для WooCommerce 9K+ installs · 3.8★ · 2 shared tags C -
Cashfree for WooCommerce 9K+ installs · 3.9★ · 2 shared tags B -
Gateway Zibal for WooCommerce 8K+ installs · 4.1★ · 2 shared tags B
Embed this report card
Drop a live Pulse card for BlueSnap Payment Gateway for WooCommerce into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/bluesnap-payment-gateway-for-woocommerce" width="480" height="300" style="border:0" loading="lazy" title="BlueSnap Payment Gateway for WooCommerce — Plugin Pulse"></iframe> BlueSnap Payment Gateway for WooCommerce: 90+ active installs, 2.3★ (3 reviews). Plugin Pulse (WP Mayor), as of 2026-11-04. https://plugins.wpmayor.com/plugin/bluesnap-payment-gateway-for-woocommerce
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