Branded SMS
by Naqi · Uncategorized
Also makes 2 other plugins · 20+ installs across the portfolio →
Add to your WooCommerce store SMS notifications to your customers when order status changed.
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Health
D 45/100
Stale · Likely abandoned · Few reviews
Active installs
10+
≈15 estimated
Momentum
-41%
downloads vs prior 30d
Biggest opportunity: “notification”, “order” and “order notification” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
45 health vs 58 average across 25,756 Uncategorized plugins
Install conversion
How it's measured →0.4%
of downloads still active
At least 10 of 2.6K lifetime downloads are still running, below its category: the median Uncategorized plugin keeps 0.6%, across 17,773 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Uncategorized plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
Removal-risk signals
51/100Maintenance and integrity signals that tend to precede a WordPress.org removal. Not an official status, a heads-up to act.
- Long abandoned. No update in 6+ years — the top precursor to removal once a vulnerability is found.
- No tested-up-to version. The listing declares no "Tested up to" version.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Under-optimized
Most to gain: Update recency
Updated 2419 days ago, past the ~180 days where wp.org starts discounting
No "Tested up to" declared, treated as a major version behind
5.0★ over 2 reviews, smoothed to 4.13★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Last updated 2419 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
41
Momentum
Mixed: one swing, the rest drifting
0.0
Velocity
places per keyword, 14d
25%
Breadth
of keywords climbing, 14d
+0.1
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| notification your tag | Not in the top 24 | ||
| order your tag | Not in the top 24 | ||
| order notification your tag | Not in the top 24 | ||
| order sms your tag | Not in the top 24 | ||
| sms order your tag | Not in the top 24 | ||
8 searches this plugin appeared in over the last 90 days, 0 listed. 8 left out as unrelated or noise (years, numbers, stray words). 5 of its tags aren't in the top 24 for their own search.
What to do about it
- “notification”, “order” and “order notification” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Daily downloads
Since 6 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 63 · peaks are release surges
Directory rank
Ranked about #30,400 to #44,800, alongside the other plugins at 10+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 1 Nov 2026.
Update activity
Downloads in the last 30 days for every 1,000 active sites.
Not enough installs to measure. This needs at least 100 active sites; below that, a handful of downloads reads as tens of thousands.
Release cadence
No release in a yearHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
0
releases in the last 12 months
6.6y ago
latest release · v4.4.3 · 18 Mar 2020
4
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “10+”. Our estimate pins where the real number sits.
Crossed into this band 4.1 years ago; a band this size takes about a year or more to cross, which places it about 50% of the way through.
Install history since 24 Sep 2021
Recent reviews
All reviews on wp.org ↗- ★★★★★ wardamaqbool8.3y ago
Best SMS Solution for Startups in Pakistan Perfect SMS Solution and plugin for Pakistani Companies. Easy configuration & affordable packages + Great support team. Their tech support is just as nice, knowledgeable and responsive. They were very helpful in resolving my problem when I had one. Thank you Woody and Mike! Great plugin and super fast support. Thanx!
Read on wp.org ↗ - ★★★★★ theabubakkar8.5y ago
It works like a charm. Using it since 2 years. This topic was modified 7 years, 10 months ago by theabubakkar. This topic was modified 7 years, 3 months ago by theabubakkar.
Read on wp.org ↗
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
5 of 8 pass · checked 29 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Add to your WooCommerce store SMS notifications to your customers when order status changed."
- ! Has a FAQ Only 2 questions in the FAQ; 3 or more gives an assistant something to match.
- ! FAQ asks real questions 1 of 2 FAQ entries are headings, not questions ("Support").
- ! Names who it is for One audience phrase ("use it"); say who the plugin is for and what they use it for.
- ✓ Names what it works with Mentions WooCommerce, WPML, Twilio.
- ✓ Headings and lists 4 headings and 3 lists.
- ✓ Enough to quote 4,018 characters of description.
- ✓ Tags match the text 3 of 5 tags appear in the text; "order notification", "SMS order" do not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2022-10-13 20+ → 10+ down after 6 days in tier
- 2022-10-07 10+ → 20+ up after 2 days in tier
- 2022-10-05 30+ → 10+ down
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
- O Order SMS Notification – WooCommerce 20+ installs · 3.8★ · 5 shared tags D
-
Order Notifications in Messaging Apps for WooCommerce 400+ installs · 3.6★ · 2 shared tags -
Order Notification By Category for WooCommerce 200+ installs · 3.6★ · 2 shared tags -
Trusted Order Notifications 40+ installs · 4.1★ · 2 shared tags D -
Instant Order Status Notifier with Telegram 20+ installs · 3.6★ · 2 shared tags -
Simple Page Ordering 100K+ installs · 4.7★ · 1 shared tag A
Embed this report card
Drop a live Pulse card for Branded SMS into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/branded-sms" width="480" height="300" style="border:0" loading="lazy" title="Branded SMS — Plugin Pulse"></iframe> Branded SMS: 10+ active installs, 5.0★ (2 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/branded-sms
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