Brandfolder – Digital Asset Management Simplified.
by Brandfolder · Blocks
Our simple plugin creates a beautiful web view for anybody to access your logos, product images, brand information, and plenty more.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
C 66/100
Stale · Few reviews · Open vulnerability
Active installs
50+
≈60 estimated
Momentum
+23%
downloads vs prior 30d
Biggest opportunity: Add “digital asset management” to your wp.org tags. You rank #24 for it without listing it, close enough for a declared tag to move you up. WordPress.org counts only your first five tags, so with 1 listed it's a slot worth spending.
66 health vs 71 average across 2,524 Blocks plugins
Install conversion
How it's measured →0.2%
of downloads still active
At least 50 of 21.2K lifetime downloads are still running, below its category: the median Blocks plugin keeps 2.1%, across 1,579 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Blocks plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Room to improve
Most to gain: Listing tuning
Updated 390 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 6.4.14; the current branch is 6.8
4.2★ over 5 reviews, smoothed to 4.11★ and held back under 25 reviews
1 of 5 tags set · short description in place
To rank higher: Only 1 tag — use the full 5 relevant tags so search matches more queries.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
Not enough tracked days yet to call a direction. Momentum needs at least three keywords measured a week or more apart.
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| digital asset management | #24 | #20 | down 2 |
| block your tag | Not in the top 24 | ||
2 searches this plugin appeared in over the last 90 days, 1 listed. 1 left out as unrelated or noise (years, numbers, stray words). 1 of its tags isn't in the top 24 for their own search.
What to do about it
- Add “digital asset management” to your wp.org tags. You rank #24 for it without listing it, close enough for a declared tag to move you up. WordPress.org counts only your first five tags, so with 1 listed it's a slot worth spending.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 432 · peaks are release surges
Directory rank
Ranked about #20,100 to #21,200, alongside the other plugins at 50+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 21 Oct 2026.
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
Downloads in the last 30 days for every 1,000 active sites.
Not enough installs to measure. This needs at least 100 active sites; below that, a handful of downloads reads as tens of thousands.
Release cadence
No release in a yearHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
0
releases in the last 12 months
1.1y ago
latest release · v5.0.21 · 7 Oct 2025
53
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “50+”. Our estimate pins where the real number sits.
Crossed into this band 11 days ago and a band this size takes about a year or more to cross, so the real count is still just under 60.
At the current install trend, crossing 60+ in roughly 281 days.
Install history since 12 Sep 2015
Recent reviews
All reviews on wp.org ↗- ★★★★★ Anonymous2.8y ago
Doesn’t work with the latest version of WP and, unfortunately, it appears the plugin is no longer being updated
Read on wp.org ↗ - ★★★★★ dhovorka9.3y ago
To bad it does not work under 4.8 at all, it throughts many errrors and broke my fresh isntall i had to remove it
Read on wp.org ↗ - ★★★★★ Brandfolder10.4y ago
We’ve built this plugin to be as easy as possible to use. If that’s not the case, please let us know! We have tested our plugin on version up to 4.9.8. If you have trouble using the plugin please visit help.brandfolder.com for assistance. This topic was modified 7 years, 10 months ago by Brandfolder. Reason: updates from testing
Read on wp.org ↗ - ★★★★★ jwaldrip11.0y ago
I love using this to find my Brand assets. Now I don’t have to have them live in duplicate places.
Read on wp.org ↗ - ★★★★★ parterburn11.7y ago
Shortcodes make for embeding your Brandfolder as easy as [Brandfolder]. The Media Library integration is what’s great about this plugin. You can instantly use any image in your Brandfolder right in your posts.
Read on wp.org ↗
Security history
via Wordfence Intelligence1 open vulnerability affects the current version (5.0.21). 2 of 3 disclosed are patched.
- Open High · 8.1 Brandfolder – Digital Asset Management Simplified. <= 3.0 - Unauthenticated Local File Inclusion ↗2026-06-15 CVE-2016-20080 Improper Control of Filename for Include/Require Statement in PHP Program Affects <= 3.0 No patch available
- Patched Medium · 6.4 Brandfolder <= 5.0.19 - Authenticated (Contributor+) Stored Cross-Site Scripting via id Parameter ↗2025-07-15 CVE-2025-5843 Improper Neutralization of Input During Web Page Generation Affects <= 5.0.19 Patched in 5.0.20
- Patched Critical · 9.8 Brandfolder – Digital Asset Management Simplified. < 3.0.1 - Local/Remote File Inclusion ↗2016-03-22 Improper Control of Filename for Include/Require Statement in PHP Program Affects < 3.0.1 Patched in 3.0.1
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 6.9
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
5 of 8 pass · checked 29 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Our simple plugin creates a beautiful web view for anybody to access your logos, product images, brand info..."
- ! Has a FAQ No FAQ section.
- ! FAQ asks real questions No FAQ to judge.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions Gutenberg.
- ✓ Headings and lists 3 headings and 2 lists.
- ✓ Enough to quote 2,411 characters of description.
- ✓ Tags match the text All 1 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-10-21 60+ → 50+ down after 50 days in tier
- 2026-09-01 50+ → 60+ up after 16 days in tier
- 2026-08-16 60+ → 50+ down after 51 days in tier
- 2026-06-26 50+ → 60+ up after 71 days in tier
- 2026-04-16 60+ → 50+ down after 74 days in tier
- 2026-02-01 50+ → 60+ up after 6 days in tier
- 2026-01-26 60+ → 50+ down after 3 days in tier
- 2026-01-23 70+ → 60+ down after 200 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Spectra Legacy – Gutenberg Blocks 1M+ installs · 4.7★ · 1 shared tag A -
Breadcrumb NavXT 800K+ installs · 4.5★ · 1 shared tag A -
PDF Embedder – PDF Viewer & Embed PDF Files for WordPress 300K+ installs · 4.7★ · 1 shared tag A -
Layout Grid Block 200K+ installs · 4.3★ · 1 shared tag D -
Crowdsignal Forms 200K+ installs · 4.1★ · 1 shared tag A -
Content Views – Post Grid & Filter (Shortcode, Blocks, Elementor Widgets) 100K+ installs · 4.8★ · 1 shared tag A
Embed this report card
Drop a live Pulse card for Brandfolder – Digital Asset Management Simplified. into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/brandfolder" width="480" height="300" style="border:0" loading="lazy" title="Brandfolder – Digital Asset Management Simplified. — Plugin Pulse"></iframe> Brandfolder – Digital Asset Management Simplified.: 50+ active installs, 4.2★ (5 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/brandfolder
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