Call to Action Widget
by Charlie Strickler · Admin & Utilities
A simple text widget with Title, Image URL, A text/html area, Link Text and Link URL. This simple widget is often used for a call to action widget.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
D 46/100
Stale · Likely abandoned · Few reviews
Active installs
100+
≈150 estimated
Momentum
-29%
downloads vs prior 30d
Biggest opportunity: “call to action widget”, “cta widget” and “image widget” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
46 health vs 56 average across 5,895 Admin & Utilities plugins
Install conversion
How it's measured →0.7%
of downloads still active
At least 100 of 14.6K lifetime downloads are still running, in line with its category: the median Admin & Utilities plugin keeps 0.6%, across 4,187 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Admin & Utilities plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
High removal-risk signals
63/100Maintenance and integrity signals that tend to precede a WordPress.org removal. Not an official status, a heads-up to act.
- Long abandoned. No update in 12+ years — the top precursor to removal once a vulnerability is found.
- Compatibility drift. Tested only up to WordPress 3.7.41, well behind 6.8.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Under-optimized
Most to gain: Update recency
Updated 4708 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 3.7.41; the current branch is 6.8
4.7★ over 6 reviews, smoothed to 4.16★ and held back under 25 reviews
4 of 5 tags set · short description in place
To rank higher: Last updated 4708 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
Not enough tracked days yet to call a direction. Momentum needs at least three keywords measured a week or more apart.
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| call to action widget your tag | Not in the top 24 | ||
| cta widget your tag | Not in the top 24 | ||
| image widget your tag | Not in the top 24 | ||
| text widget your tag | Not in the top 24 | ||
1 search this plugin appeared in over the last 90 days, 0 listed. 1 left out as unrelated or noise (years, numbers, stray words). 4 of its tags aren't in the top 24 for their own search.
What to do about it
- “call to action widget”, “cta widget” and “image widget” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 160 · peaks are release surges
Directory rank
Ranked about #13,300 to #16,400, alongside the other plugins at 100+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 21 Oct 2026.
Rating trend
Star average over time · dips mark rough releases
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “100+”. Our estimate pins where the real number sits.
Crossed into this band 6 months ago; a band this size takes about a year or more to cross, which places it about 51% of the way through.
Install history since 20 Sep 2019
Recent reviews
All reviews on wp.org ↗- ★★★★★ Rindy Portfolio11.7y ago
Simple and just what’s needed, thanks
Read on wp.org ↗ - ★★★★★ AllanLange12.0y ago
Dear Developer I have some requests for the plugin. Would you consider adding: – a WYSIWYG editor to the textarea – browse for image in medialibrary – support for vimeo / youtube videos in the image area – url for the entire widget (click anywhere on the widget to go to the link) – put the sub-title inside a div (class=”subtitle”) Would be awesome if you would do those things in a near future. I really want to use this plugin for a project.
Read on wp.org ↗ - ★★★★★ d3sd3v12.0y ago
Exactly what I was looking for.
Read on wp.org ↗ - ★★★★★ Ibrahim12.7y ago
this widget function and style looks good. I hope it’s great success!
Read on wp.org ↗ - ★★★★★ Nathan Shubert-Harbison13.2y ago
This plugin is exactly what I wanted, but you should check that $imageurl has a value before printing the <img> tags. That way there’s more flexibility to use this plugin without images.
Read on wp.org ↗ - ★★★★★ djimenezr13.4y ago
Thank you for this plugin, I have been useful to highlight my ebooks, but you need some function to center the image, is good reference to start.
Read on wp.org ↗
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 7.2.16 · WP 5.2.4
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
1 of 8 pass · checked 31 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ! Has a FAQ Only 2 questions in the FAQ; 3 or more gives an assistant something to match.
- ! FAQ asks real questions 0 of 2 FAQ entries are headings, not questions ("undefined").
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ! Names what it works with Names no plugin, service or platform it works with.
- ! Headings and lists 0 headings and 0 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ! Enough to quote 636 characters of description; under 1,000 there is little to quote.
- ✓ Tags match the text 3 of 4 tags appear in the text; "image widget" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-05-04 200+ → 100+ down after 1 days in tier
- 2026-05-03 100+ → 200+ up after 3 days in tier
- 2026-04-30 200+ → 100+ down after 1 days in tier
- 2026-04-29 100+ → 200+ up after 13 days in tier
- 2026-04-16 200+ → 100+ down after 1 days in tier
- 2026-04-15 100+ → 200+ up after 2 days in tier
- 2026-04-13 200+ → 100+ down after 1 days in tier
- 2026-04-12 100+ → 200+ up after 3 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
- W WP Shaper Image and Text 90+ installs · 4.1★ · 2 shared tags D
-
WP Master Widget 10+ installs · 3.6★ · 2 shared tags -
Simple Image Widget 10K+ installs · 4.4★ · 1 shared tag C -
Image Widget 3K+ installs · 3.8★ · 1 shared tag C -
Classic Text Widget 2K+ installs · 4.5★ · 1 shared tag D -
HW Image Widget 1K+ installs · 4.1★ · 1 shared tag D
Embed this report card
Drop a live Pulse card for Call to Action Widget into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/call-to-action-widget" width="480" height="300" style="border:0" loading="lazy" title="Call to Action Widget — Plugin Pulse"></iframe> Call to Action Widget: 100+ active installs, 4.7★ (6 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/call-to-action-widget
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