Call to Action Widget
by Charlie Strickler · Admin & Utilities
A simple text widget with Title, Image URL, A text/html area, Link Text and Link URL. This simple widget is often used for a call to action widget.
46 health vs 54 average across 3,792 Admin & Utilities plugins
High removal-risk signals
63/100Maintenance and integrity signals that tend to precede a WordPress.org removal. Not an official status, a heads-up to act.
- Long abandoned. No update in 12+ years — the top precursor to removal once a vulnerability is found.
- Compatibility drift. Tested only up to WordPress 3.7.41, well behind 6.8.
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Under-optimized
Biggest win: Update recency
To rank higher: Last updated 4647 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Daily downloads
Since 2022-10-05 · 1,426 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peaks are release surges
84
now · peak 160
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “100+”. Our estimate pins where the real number sits.
Refined from the date this plugin crossed into its current band.
Install history · since 2019-09-20 · 1,385 observations
Estimated value
What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.
Est. annual revenue
Est. acquisition value
No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from.
Details
Recent reviews
All reviews on wp.org ↗- ★★★★★ Rindy Portfolio11.5y ago
Simple and just what’s needed, thanks
Read on wp.org ↗ - ★★★★★ AllanLange11.9y ago
Dear Developer I have some requests for the plugin. Would you consider adding: – a WYSIWYG editor to the textarea – browse for image in medialibrary – support for vimeo / youtube videos in the image area – url for the entire widget (click anywhere on the widget to go to the link) – put the sub-title inside a div (class=”subtitle”) Would be awesome if you would do those things in a near future. I really want to use this plugin for a project.
Read on wp.org ↗ - ★★★★★ d3sd3v11.9y ago
Exactly what I was looking for.
Read on wp.org ↗ - ★★★★★ Ibrahim12.5y ago
this widget function and style looks good. I hope it’s great success!
Read on wp.org ↗ - ★★★★★ Nathan Shubert-Harbison13.0y ago
This plugin is exactly what I wanted, but you should check that $imageurl has a value before printing the <img> tags. That way there’s more flexibility to use this plugin without images.
Read on wp.org ↗ - ★★★★★ djimenezr13.2y ago
Thank you for this plugin, I have been useful to highlight my ebooks, but you need some function to center the image, is good reference to start.
Read on wp.org ↗
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 7.2.16 · WP 5.2.4
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-05-04 200+ → 100+ down after 1 days in tier
- 2026-05-03 100+ → 200+ up after 3 days in tier
- 2026-04-30 200+ → 100+ down after 1 days in tier
- 2026-04-29 100+ → 200+ up after 13 days in tier
- 2026-04-16 200+ → 100+ down after 1 days in tier
- 2026-04-15 100+ → 200+ up after 2 days in tier
- 2026-04-13 200+ → 100+ down after 1 days in tier
- 2026-04-12 100+ → 200+ up after 3 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
- W WP Shaper Image and Text 90+ installs · 4.1★ · 2 shared tags D
-
WP Master Widget 20+ installs · 3.6★ · 2 shared tags D -
Simple Image Widget 10K+ installs · 4.4★ · 1 shared tag B -
Image Widget 3K+ installs · 3.8★ · 1 shared tag C -
Classic Text Widget 2K+ installs · 4.5★ · 1 shared tag D -
HW Image Widget 1K+ installs · 4.1★ · 1 shared tag D
Embed this report card
Drop a live Pulse card for Call to Action Widget into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/call-to-action-widget" width="480" height="300" style="border:0" loading="lazy" title="Call to Action Widget — Plugin Pulse"></iframe> Call to Action Widget: 100+ active installs, 4.7★ (6 reviews). Plugin Pulse (WP Mayor), as of 2026-08-31. https://plugins.wpmayor.com/plugin/call-to-action-widget