Change Proceed To Checkout Text
by Arrow Design · eCommerce
Also makes 14 other plugins · 810+ installs across the portfolio →
Change the WooCommerce Proceed to Checkout button text without code.
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Health
A 85/100
Few reviews
Active installs
200+
≈280 estimated
Momentum
-27%
low volume, under 1,000 downloads a month
Biggest opportunity: Swap “button text” for “change”. “button text” isn't earning its slot: you're not in the first 24 results for its own search. “change” sits at #24 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
85 health vs 71 average across 9,827 eCommerce plugins
Install conversion
How it's measured →3.0%
of downloads still active
At least 200 of 6.8K lifetime downloads are still running, above its category: the median eCommerce plugin keeps 1.4%, across 5,174 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other eCommerce plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Most to gain: Support resolution
Updated 46 days ago
Tested up to WordPress 7.0.8; the current branch is 7.1
5.0★ over 3 reviews, weighted for review count to 4.2★ and held back under 25 reviews
5 of 5 tags set · short description in place
0 of 1 support threads resolved in the last 2 months
To rank higher: Mark more forum threads resolved — the resolved ratio feeds the ranking.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
32
Momentum
Losing ground
-0.9
Velocity
places per keyword, 28d
6%
Breadth
of keywords climbing, 28d
0.0
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| proceed to checkout | #1 | #2 | 0 |
| proceed to checkout text change | #1 | #2 | 0 |
| change text | #7 | #18 | 0 |
| change | #24 | #24 | 0 |
| add to cart text change | #18 | #24 | down 4 |
| change add to cart text | #19 | #24 | down 5 |
| change add to cart button label | #19 | #22 | 0 |
| button text your tag | Not in the top 24 | ||
| cart your tag | Not in the top 24 | ||
| checkout your tag | Not in the top 24 | ||
| checkout button your tag | Not in the top 24 | ||
| woocommerce your tag | Not in the top 24 | ||
17 searches this plugin appeared in over the last 90 days, 7 listed. 10 left out as unrelated or noise (years, numbers, stray words). 5 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “button text” for “change”. “button text” isn't earning its slot: you're not in the first 24 results for its own search. “change” sits at #24 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,490 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 555 · peaks are release surges
Directory rank
Ranked about #11,300 to #12,900, alongside the other plugins at 200+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 1 Nov 2026.
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “200+”. Our estimate pins where the real number sits.
Crossed into this band 3 months ago and a band this size takes about a year or more to cross, so the real count is still just under 300.
Install history since 4 Oct 2022
Recent reviews
All reviews on wp.org ↗- ★★★★★ gerard19973.1y ago
The plugin works and does the job in an excellent way. The code is easy and does not alter the website speed in a negative way. I can recommend this plugin to anyone who does not have programming experience but wants to change the ‘proceed to checkout’ button text.
Read on wp.org ↗ - ★★★★★ thomasvangenderen3.3y ago
I recently downloaded the plugin ‘Change proceed to checkout text’ by arrow design. The plugin is very helpful for someone who does not have any experience with coding. In my case, my customers do not have to pay until my consultancy service is done. Hence, to prevent conversion loss I did not want to have the term ‘Checkout’ in my order placement procedure. This plugin has solved this all at once, by simply giving a text field to insert your own custom text. The text is subsequently written in the same style of my theme, which is the mountain theme from ASTRA. With regards to the support from the Arrow Design team, I have nothing but positive words. My support question with regards to a personal request was handled very quickly, 2-3 hours, and solved as I had in mind. I want to thank Cathal and his team for their support.
Read on wp.org ↗ - ★★★★★ Rudi Duarte3.6y ago
After many hours trying to change the name of the “Proceed to Checkout” button, I found this plugin that solved my problem, I had tried with codes in functions.php and nothing succeeded.
Read on wp.org ↗
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
This plugin’s searches fall outside the topics measured so far. See the topics measured so far.
Readme readiness
4 of 8 pass · checked 29 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ✓ Has a FAQ 3 questions in the FAQ.
- ✓ FAQ asks real questions 3 of 3 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions WooCommerce.
- ! Headings and lists 0 headings and 0 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ! Enough to quote 828 characters of description; under 1,000 there is little to quote.
- ✓ Tags match the text All 5 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-08-13 300+ → 200+ down after 57 days in tier
- 2026-06-17 200+ → 300+ up after 24 days in tier
- 2026-05-24 300+ → 200+ down after 391 days in tier
- 2025-04-28 400+ → 300+ down after 522 days in tier
- 2023-11-23 500+ → 400+ down after 118 days in tier
- 2023-07-28 600+ → 500+ down after 51 days in tier
- 2023-06-07 500+ → 600+ up after 89 days in tier
- 2023-03-10 400+ → 500+ up after 149 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
FluentCart A New Era of eCommerce – Faster, Lighter, and Simpler 9K+ installs · 4.4★ · 2 shared tags A -
Force Authentification Before Checkout for WooCommerce 5K+ installs · 4.8★ · 2 shared tags A -
Minimum Order Amount for WooCommerce 2K+ installs · 4.3★ · 2 shared tags A -
ECPay Ecommerce for WooCommerce 2K+ installs · 3.6★ · 2 shared tags - R Redirect on Add To Cart For WooCommerce 300+ installs · 3.6★ · 2 shared tags
-
Pagamento Moip for WooCommerce 100+ installs · 4.0★ · 2 shared tags D
Embed this report card
Drop a live Pulse card for Change Proceed To Checkout Text into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/change-proceed-to-checkout-text" width="480" height="300" style="border:0" loading="lazy" title="Change Proceed To Checkout Text — Plugin Pulse"></iframe> Change Proceed To Checkout Text: 200+ active installs, 5.0★ (3 reviews). Plugin Pulse (WP Mayor), as of 2026-11-03. https://plugins.wpmayor.com/plugin/change-proceed-to-checkout-text
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