Cookie Notice lite
by Marc Tönsing · Privacy & Consent
Also makes 13 other plugins · 10.9K+ installs across the portfolio →
Lightweight cookie notice banner under 1 KB with customizable text.
83 health vs 66 average across 513 Privacy & Consent plugins
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Biggest win: Rating quality
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Daily downloads
Since 2022-10-05 · 1,424 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peaks are release surges
188
now · peak 601
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
4
releases in the last 12 months
3mo ago
latest release · v1.9.13
31
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 96% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “400+”. Our estimate pins where the real number sits.
Refined from the date this plugin crossed into its current band.
Install history · since 2021-08-17 · 1,421 observations
Estimated value
What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.
Est. annual revenue
Est. acquisition value
A small install base leaves thin data to model from. The range spans more than 10x because wp.org publishes install counts as broad bands, and conversion and price compound on top. Read the midpoint as an order of magnitude, not a valuation.
How we estimate this
Assumptions
- Free → paid conversion. 0.5%–2% of active installs pay for the pro tier. Typical for freemium WordPress plugins; the real rate varies a lot by product.
- Annual price per customer. $49–$129 a year, typical for Privacy & Consent plugins rather than this plugin's own pricing.
- Acquisition multiple. 2x–4x annual revenue, the going range for small WordPress-plugin businesses, the typical range for a steady plugin.
- Install base. 400–500 active installs, from our install estimate (wp.org only publishes the floor).
Inputs
- Active installs
- 400–500
- Category
- Privacy & Consent
- Pro tier
- detected ("Lite" naming, the free tier of a paid product)
- Download trend
- steady (30d downloads flat vs prior 30d)
- Reviews
- 2
- Last updated
- 104 days ago
Revenue is installs × conversion × price; value is revenue × a typical acquisition multiple. Every factor is an assumption band, so the output is a wide range on purpose. If you're buying or selling, treat this as a starting point for due diligence.
Details
Recent reviews
All reviews on wp.org ↗- ★★★★★ Klaus Kullmann4.0y ago
Sehr gut – macht genau was es machen soll. So muss ein Hinweis aussehen.
Read on wp.org ↗ - ★★★★★ Marc Tönsing6.2y ago
Kleiner geht es nicht mehr. Direkt im HTML wird der gesamte kleine Code inkl. JS und CSS ausgespielt. Natürlich speichert das Plugin das “OK” des Benutzers. Toll!
Read on wp.org ↗
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0.1
Languages
via translate.wordpress.orgTranslated into 3 languages, 2 at 90% or more
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2025-04-06 500+ → 400+ down after 1 days in tier
- 2025-04-05 400+ → 500+ up after 4 days in tier
- 2025-04-01 500+ → 400+ down after 428 days in tier
- 2024-01-29 400+ → 500+ up after 147 days in tier
- 2023-09-04 300+ → 400+ up after 310 days in tier
- 2022-10-29 200+ → 300+ up after 1 days in tier
- 2022-10-28 300+ → 200+ down after 2 days in tier
- 2022-10-26 200+ → 300+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
CookieAdmin – Cookie Consent Banner 400K+ installs · 4.2★ · 3 shared tags A -
Cookie Notice & Consent 1K+ installs · 4.3★ · 3 shared tags B -
LegalWeb Cloud 300+ installs · 4.0★ · 3 shared tags B -
TermsFeed AutoTerms: Privacy Policy Generator, Cookie Consent, GDPR, CCPA, Terms & Conditions, Disclaimers, Cookies Policy, EULA 70K+ installs · 4.7★ · 2 shared tags B -
Asesor de Cookies RGPD para normativa europea 20K+ installs · 3.9★ · 2 shared tags B -
DSGVO All in one for WP 10K+ installs · 4.0★ · 2 shared tags B
Embed this report card
Drop a live Pulse card for Cookie Notice lite into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/cookie-notice-lite" width="480" height="300" style="border:0" loading="lazy" title="Cookie Notice lite — Plugin Pulse"></iframe> Cookie Notice lite: 400+ active installs, 5.0★ (2 reviews). Plugin Pulse (WP Mayor), as of 2026-08-29. https://plugins.wpmayor.com/plugin/cookie-notice-lite