Cozy Blocks – Website Builder & Business Growth Toolkit | Popups, Lead Forms & Inbox
by CozyThemes · Blocks
Also makes 2 other plugins · 12.1K+ installs across the portfolio →
Website builder and business growth toolkit: Gutenberg blocks, patterns, templates, popups, lead forms with an inbox, and WooCommerce blocks.
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Health
A 85/100
no flags
Active installs
6K+
≈6.8K estimated
Momentum
+6%
downloads vs prior 30d
Biggest opportunity: Swap “gutenberg blocks”, “page builder” and “woocommerce blocks” for “growth”, “pattern” and “patterns”. “gutenberg blocks” isn't earning its slot: you're not in the first 24 results for its own search. “growth” sits at #4 untagged, close enough for a declared tag to move it up. “page builder” isn't earning its slot: you're not in the first 24 results for its own search. “pattern” sits at #12 untagged, close enough for a declared tag to move it up. “woocommerce blocks” isn't earning its slot: you're not in the first 24 results for its own search. “patterns” sits at #13 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
85 health vs 71 average across 2,524 Blocks plugins
Install conversion
How it's measured →1.9%
of downloads still active
At least 6K of 314.6K lifetime downloads are still running, in line with its category: the median Blocks plugin keeps 2.1%, across 1,579 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Blocks plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 27 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Updated 14 days ago
Tested up to WordPress 7.1.4, the current branch or newer
4.6★ over 21 reviews, smoothed to 4.25★ and held back under 25 reviews
5 of 5 tags set · short description in place
Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
38
Momentum
Losing ground
-0.2
Velocity
places per keyword, 28d
19%
Breadth
of keywords climbing, 28d
-0.2
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| inbox | #1 | #3 | 0 |
| business growth | #2 | #3 | up 21 |
| growth | #4 | #9 | up 1 |
| lead inbox | #2 | #5 | 0 |
| block patterns your tag | #13 | #14 | down 2 |
| patterns | #13 | #11 | up 1 |
| toolkit | #17 | #14 | up 1 |
| blocks patterns | #15 | #13 | — |
| full site editing your tag | #21 | #19 | down 1 |
| pattern | #12 | #11 | up 2 |
| lead | #23 | #20 | up 1 |
| block pattern | #17 | #14 | down 2 |
| starter templates | #18 | #13 | up 2 |
| gutenberg addons | #19 | #18 | up 3 |
| pattern builder | #22 | #21 | up 1 |
| magazine blocks | #22 | #18 | down 9 |
| magazine | #22 | #15 | down 6 |
| gutenberg blocks your tag | Not in the top 24 | ||
| page builder your tag | Not in the top 24 | ||
| woocommerce blocks your tag | Not in the top 24 | ||
99 searches this plugin appeared in over the last 90 days, 17 listed. 82 left out as unrelated or noise (years, numbers, stray words). 3 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “gutenberg blocks”, “page builder” and “woocommerce blocks” for “growth”, “pattern” and “patterns”. “gutenberg blocks” isn't earning its slot: you're not in the first 24 results for its own search. “growth” sits at #4 untagged, close enough for a declared tag to move it up. “page builder” isn't earning its slot: you're not in the first 24 results for its own search. “pattern” sits at #12 untagged, close enough for a declared tag to move it up. “woocommerce blocks” isn't earning its slot: you're not in the first 24 results for its own search. “patterns” sits at #13 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- One page off on “block patterns”. #13 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
Daily downloads
Since 6 Oct 2022 · 1,487 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 22.6K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
27
releases in the last 12 months
14d ago
latest release · v2.2.28 · 17 Oct 2026
114
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 62% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “6K+”. Our estimate pins where the real number sits.
Crossed into this band 3 months ago and a band this size takes about a year or more to cross, so the real count is still just under 7K.
Install history since 5 Oct 2022
Reviewer account pattern
from wp.org reviewer profiles12 of the last 18 four- and five-star reviews came from accounts created within a month of posting the review, and 8 of those landed between 2024-05-14 and 2024-06-12.
Registering a wp.org account just to leave a review is common and often entirely legitimate. The share here is unusually high for the sample, so it's worth keeping in mind while reading the reviews.
Recent reviews
All reviews on wp.org ↗- ★★★★★ valeriamontes4mo ago
Recently i faced some issues on my two website they solved it and really happy with their support!
Read on wp.org ↗ - ★★★★★ wacpro5mo ago
After years of being away as a web developer, I came back and as expected, had a new look to look forward to. I tried out three popular block editors and just didn’t seem correct for my project. So, I focused on WP themes and was attracted to one of SaasLauncher’s theme. It came with the Cozy Blocks editor. So I tried the free version out, and I landed up liking it a lot. Bought the theme with the editor’s pro version and I’m very pleased. It did the work for me. Speed seems fast, and ideas are limitless. Just take your time and enjoy your creation. Thanks to the amazing Cozy Blocks team. Fantastic job!
Read on wp.org ↗ - ★★★★★ yandeputra5mo ago
What I like is their support is very fast.
Read on wp.org ↗ - ★★★★★ akuben11mo ago
The themes and plugins work great and seamlessly. Awesome features provided. Their support person is always willing and happy to help out. Amun goes above and beyond in helping fix any issues that arise. I have absolutely no regrets patronizing them. I’m actually glad I did!
Read on wp.org ↗ - ★★★★★ Murat11mo ago
Very bad
Read on wp.org ↗ - ★★★★★ jybyky1.1y ago
The design is easy and includes many features.
Read on wp.org ↗ - ★★★★★ scenteeus1.1y ago
CozyTheme/Blocks provides an excellent collection of well designed and highly customizable themes that make building a professional website straightforward and efficient. And what truly sets them apart is their outstanding support team. Amun has been exceptional in guiding the process, arranging meetings across different time zones, and ensuring that every detail was handled smoothly. The support feels less like a service and more like a partnership, truly invested in your success. CozyTheme stands out as one of the most reliable service providers globally and without question a leader in Nepal.Highly recommended for anyone seeking both quality design and dedicated support!!Regards,Rida.
Read on wp.org ↗ - ★★★★★ sara9tenths1.2y ago
I’d like to express my sincere appreciation for Amun’s outstanding support. The theme itself is beautiful and very well-designed, but the only challenge I faced was customizing the menu layout. From the very start, Amun was responsive, knowledgeable, and incredibly patient in addressing my questions. He quickly identified the CSS issue with my mobile view menu and, through custom CSS coding, also helped redesign the menu on both desktop and mobile exactly the way I wanted. It’s rare to find support that combines both technical expertise and a genuine willingness to help, and Amun truly exceeded my expectations. Thank you for going the extra mile to ensure everything looked and functioned exactly as I needed. Highly recommended!
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 2.2.12 Security: Data sanitization for block attributes. 2.2.12
- — Version 2.2.11 Add: Scroll Animation block. Add: Blog Magazine patterns. Add: Core block ‘Post Terms’ styling options. Performance: Plugin asset optimization. See changes for all the versions here. 2.2.11
- — Version 2.2.13 Add: Homepage templates. Fix: Minor block improvements. 2.2.13
- — Version 2.2.14 Fix: Theme pattern registration logic. See changes for all the versions here. 2.2.14
- — Version 2.2.16 Fix: Plugin uninstall process. 2.2.16
- — Version 2.2.15 Fix: Advanced Tab’s editor UI for tab selection. Fix: Sub-heading anchor tag escaping in Featured Post, Featured Product, Magazine Grid & Magazine List. Fix: Minor block improvements. Fix: Minor improvements to patterns 2.2.15
Security history
via Wordfence IntelligenceAll 16 disclosed vulnerabilities are patched in the current version (2.2.28). Sites still on an older version should update.
- Patched Medium · 6.4 Cozy Blocks <= 2.2.27 - Authenticated (Contributor+) Stored Cross-Site Scripting via 'icon.view' Block Attribute ↗2026-10-27 CVE-2026-109975 Improper Neutralization of Input During Web Page Generation Affects <= 2.2.27 Patched in 2.2.28
- Patched Medium · 6.4 Cozy Blocks <= 2.2.27 - Authenticated (Contributor+) Stored Cross-Site Scripting via 'productRating.iconColor' Block Attribute ↗2026-10-27 CVE-2026-109978 Improper Neutralization of Input During Web Page Generation Affects <= 2.2.27 Patched in 2.2.28
- Patched Medium · 5.3 Cozy Blocks – Website Builder for WordPress Block Editor | Gutenberg Blocks, Patterns & Templates <= 2.2.23 - Unauthenticated Insecure Direct Object Reference ↗2026-10-03 CVE-2026-97070 Authorization Bypass Through User-Controlled Key Affects <= 2.2.23 Patched in 2.2.24
- Patched Medium · 6.4 Cozy Blocks <= 2.2.16 - Authenticated (Contributor+) Stored Cross-Site Scripting via cozyHoverEffect Block Attribute ↗2026-08-24 CVE-2026-75019 Improper Neutralization of Input During Web Page Generation Affects <= 2.2.16 Patched in 2.2.17
- Patched Medium · 6.4 Cozy Blocks <= 2.2.11 - Authenticated (Contributor+) Stored Cross-Site Scripting via 'layoutCircle.alignment' Block Attribute ↗2026-07-31 CVE-2026-15950 Improper Neutralization of Input During Web Page Generation Affects <= 2.2.11 Patched in 2.2.12
- Patched Medium · 6.4 Cozy Blocks <= 2.2.11 - Authenticated (Contributor+) Stored Cross-Site Scripting via 'postMeta.font.size' Block Attribute ↗2026-07-28 CVE-2026-15393 Improper Neutralization of Input During Web Page Generation Affects <= 2.2.11 Patched in 2.2.12
- Patched Medium · 6.4 Cozy Blocks <= 2.2.11 - Authenticated (Contributor+) Stored Cross-Site Scripting via 'icon.view' Block Attribute ↗2026-07-23 CVE-2026-15334 Improper Neutralization of Input During Web Page Generation Affects <= 2.2.11 Patched in 2.2.12
- Patched Medium · 6.4 Cozy Blocks <= 2.2.11 - Authenticated (Contributor+) Stored Cross-Site Scripting via 'cozyCustomFont' Block Attribute ↗2026-07-23 CVE-2026-15333 Improper Neutralization of Input During Web Page Generation Affects <= 2.2.11 Patched in 2.2.12
- 2025-09-22 CVE-2025-59573 Improper Control of Generation of Code Affects <= 2.1.29 Patched in 2.1.30
- Patched Medium · 6.4 Cozy Blocks <= 2.1.6 - Authenticated (Contributor+) Stored Cross-Site Scripting ↗2025-03-27 CVE-2025-30838 Improper Neutralization of Input During Web Page Generation Affects <= 2.1.6 Patched in 2.1.7
- Patched Medium · 6.4 Cozy Blocks <= 2.0.18 - Authenticated (Contributor+) Stored Cross-Site Scripting ↗2024-10-25 CVE-2024-50502 Improper Neutralization of Input During Web Page Generation Affects <= 2.0.18 Patched in 2.0.19
- Patched Medium · 6.4 Cozy Blocks <= 2.0.15 - Authenticated (Contributor+) Stored Cross-Site Scripting ↗2024-10-24 CVE-2024-50441 Improper Neutralization of Input During Web Page Generation Affects <= 2.0.15 Patched in 2.0.16
- Patched Medium · 6.4 Cozy Blocks <= 2.0.11 - Authenticated (Contributor+) Stored Cross-Site Scripting ↗2024-09-30 CVE-2024-47355 Improper Neutralization of Input During Web Page Generation Affects <= 2.0.11 Patched in 2.0.12
- 2023-07-18 CVE-2023-33999 Improper Neutralization of Input During Web Page Generation Affects <= 1.2.3 Patched in 1.2.4
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0
Languages
via translate.wordpress.orgTranslated into 9 languages, 1 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
8 of 8 pass · checked 29 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Website builder and business growth toolkit: Gutenberg blocks, patterns, templates, popups, lead forms with..."
- ✓ Has a FAQ 12 questions in the FAQ.
- ✓ FAQ asks real questions 12 of 12 read like questions a user would type.
- ✓ Names who it is for Names its audience or use cases ("built for", "designed for").
- ✓ Names what it works with Mentions WooCommerce, Gutenberg, Block editor, Mailchimp and 2 more.
- ✓ Headings and lists 14 headings and 8 lists.
- ✓ Enough to quote 13,802 characters of description.
- ✓ Tags match the text 4 of 5 tags appear in the text; "block patterns" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-08-06 7K+ → 6K+ down after 151 days in tier
- 2026-03-08 8K+ → 7K+ down after 1 days in tier
- 2026-03-07 7K+ → 8K+ up after 3 days in tier
- 2026-03-04 8K+ → 7K+ down after 28 days in tier
- 2026-02-04 7K+ → 8K+ up after 5 days in tier
- 2026-01-30 8K+ → 7K+ down after 69 days in tier
- 2025-11-22 9K+ → 8K+ down after 200 days in tier
- 2025-05-06 8K+ → 9K+ up after 1 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Greenshift – animation and page builder blocks 70K+ installs · 4.7★ · 4 shared tags B -
Gutenify – Visual Site Builder Blocks & Starter Templates 5K+ installs · 4.2★ · 3 shared tags B -
Nova Blocks by Pixelgrade 800+ installs · 3.6★ · 3 shared tags -
Section Collection – Add Ready-made Sections to Design Modern Websites 400+ installs · 4.0★ · 3 shared tags B -
ComboBlocks — Block Library & Page Builder 100+ installs · 3.6★ · 3 shared tags -
Kadence Blocks — Page Builder Toolkit for Gutenberg Editor 600K+ installs · 4.8★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for Cozy Blocks – Website Builder & Business Growth Toolkit | Popups, Lead Forms & Inbox into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/cozy-addons" width="480" height="300" style="border:0" loading="lazy" title="Cozy Blocks – Website Builder & Business Growth Toolkit | Popups, Lead Forms & Inbox — Plugin Pulse"></iframe> Cozy Blocks – Website Builder & Business Growth Toolkit | Popups, Lead Forms & Inbox: 6K+ active installs, 4.6★ (21 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/cozy-addons
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