SmartText Rotator – Add Motion to Your Words
by Labib Ahmed · Uncategorized
Also makes 8 other plugins · 8.3K+ installs across the portfolio →
A WordPress plugin that allows you to add rotating words in a sentence with CSS3 animations.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
C 64/100
Stale
Active installs
1K+
≈1.9K estimated
Momentum
+38%
downloads vs prior 30d
Biggest opportunity: Swap “animation”, “text animation” and “css3” for “rotator”, “css3 animation” and “css3 animations”. “animation” isn't earning its slot: you're not in the first 24 results for its own search. “rotator” sits at #6 untagged, close enough for a declared tag to move it up. “text animation” isn't earning its slot: you're not in the first 24 results for its own search. “css3 animation” sits at #14 untagged, close enough for a declared tag to move it up. “css3” isn't earning its slot: it only gets you to #22. “css3 animations” sits at #14 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
64 health vs 58 average across 25,734 Uncategorized plugins
Install conversion
How it's measured →3.2%
of downloads still active
At least 1K of 31.2K lifetime downloads are still running, above its category: the median Uncategorized plugin keeps 0.6%, across 17,766 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Uncategorized plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Most to gain: Update recency
Updated 525 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 6.8.12, the current branch or newer
3.5★ over 11 reviews, smoothed to 3.99★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Last updated 525 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
34
Momentum
Losing ground
-0.5
Velocity
places per keyword, 27d
10%
Breadth
of keywords climbing, 27d
-0.1
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| rotating words your tag | #1 | #2 | 0 |
| sentence animation your tag | #3 | #6 | 0 |
| rotator | #6 | #11 | down 1 |
| words | #16 | #19 | up 3 |
| rotating | #15 | #19 | down 1 |
| css3 animations | #14 | #19 | down 1 |
| post rotator | #7 | #10 | 0 |
| css3 your tag | #22 | #21 | 0 |
| motion | #24 | #19 | — |
| css3 animation | #14 | #19 | down 1 |
| text rotator | #8 | #12 | 0 |
| wordpress rotator plugin | #8 | #11 | 0 |
| rotating text | #11 | #19 | 0 |
| css3 effects | #18 | #20 | down 2 |
| animation your tag | Not in the top 24 | ||
| text animation your tag | Not in the top 24 | ||
22 searches this plugin appeared in over the last 90 days, 14 listed. 8 left out as unrelated or noise (years, numbers, stray words). 2 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “animation”, “text animation” and “css3” for “rotator”, “css3 animation” and “css3 animations”. “animation” isn't earning its slot: you're not in the first 24 results for its own search. “rotator” sits at #6 untagged, close enough for a declared tag to move it up. “text animation” isn't earning its slot: you're not in the first 24 results for its own search. “css3 animation” sits at #14 untagged, close enough for a declared tag to move it up. “css3” isn't earning its slot: it only gets you to #22. “css3 animations” sits at #14 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 1.2K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
No release in a yearHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
0
releases in the last 12 months
1.4y ago
latest release · v5.7 · 24 May 2025
13
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 82% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “1K+”. Our estimate pins where the real number sits.
Crossed into this band 5.7 years ago; a band this size takes about a year or more to cross, which places it about 90% of the way through.
Install history since 14 Jul 2017
Recent reviews
All reviews on wp.org ↗- ★★★★★ Marcus Farmer2.9y ago
It looks like it works well with 3-5 words, but more than that and it gets stuck… Also, most of the effects are paid for in the pro version.
Read on wp.org ↗ - ★★★★★ kostiantyn3.1y ago
Most of the effects are in a PRO version only which is not clear from the plugin description.
Read on wp.org ↗ - ★★★★★ coroleu3.1y ago
Misleading description. It is never made clear that most of the effects are paid for. Just said: EFFECTS INCLUDED Typing Effect Type Writer Effect Fade Effect Clip Effect Flip Cube Effect Zoom Effect Rotate Effect Loading Bar Effect Push Effect Slide Effect
Read on wp.org ↗ - ★★★★★ byvezir014.3y ago
an excellent plugin. It has seen my every need for text and has beautiful animations. Thanks to the plugin owner for their help.
Read on wp.org ↗ - ★★★★★ bloew114.4y ago
Whenever you change something, it breaks or doesn’t update properly. Needs many improvements.
Read on wp.org ↗ - ★★★★★ DiviUser5.4y ago
Fast, Easy, Works as I Wanted
Read on wp.org ↗ - ★★★★★ Labib Ahmed5.7y ago
Great tool to show animated sentences.
Read on wp.org ↗ - ★★★★★ rliv6646.3y ago
This is a nice plugin that does the job as a simple text rotator, but it is just too buggy/glitchy to use. After playing around with it a bit, it lacks basic customisation – you can’t anchor the start/end words in place (they move when the animated word changes), can’t select an ending word to land on (so your sentence doesn’t look half complete when the cycle is over), can’t repeat the cycle, nor change the font. Some of the animations also cause words to go glitchy and appear in random places and when they shouldn’t (this is also visible on their demo page). I was interested in buying the premium version hoping that it would allow more customisation, but it doesn’t tell you what the premium version includes. It’s implied that you get additional animations but nothing else unless I missed something. The support page doesn’t seem manned as threads from 1/2/3/4 years ago haven’t been replied to (publically, at least) so not reassuring. I feel this is a great plugin for people who know how to make tweaks themselves, but for someone who has no coding experience, it’s not for me.
Read on wp.org ↗
Security history
via Wordfence IntelligenceAll 3 disclosed vulnerabilities are patched in the current version (5.7). Sites still on an older version should update.
- Patched Medium · 4.3 Dynamic Word Spinner: CSS3 Animated Rotation <= 5.6 - Cross-Site Request Forgery ↗
- Patched Medium · 4.3 Animated Rotating Words <= 5.4 - Cross-Site Request Forgery via save_admin_options ↗
- Patched Medium · 4.3 Animated Rotating Words <= 5.4 - Missing Authorization via save_admin_options ↗
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 6.6.1
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
5 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "A WordPress plugin that allows you to add rotating words in a sentence with CSS3 animations."
- ! Has a FAQ No FAQ section.
- ! FAQ asks real questions No FAQ to judge.
- ! Names who it is for One audience phrase ("use it"); say who the plugin is for and what they use it for.
- ✓ Names what it works with Mentions Zoom.
- ✓ Headings and lists 2 headings and 2 lists.
- ✓ Enough to quote 1,082 characters of description.
- ✓ Tags match the text 4 of 5 tags appear in the text; "sentence animation" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2021-03-03 200+ → 1K+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Easy Textillate 1K+ installs · 4.4★ · 2 shared tags C -
Rotating Words For WPBakery Page Builder 100+ installs · 3.6★ · 2 shared tags -
Slide-Up Elementor Button Animation – Jixart 70+ installs · 3.6★ · 2 shared tags -
Blurry – Mobile menu 60+ installs · 3.8★ · 2 shared tags D -
Image Puzzle 20+ installs · 3.6★ · 2 shared tags -
Just Animate – For Classic Editor 10+ installs · 3.6★ · 2 shared tags
Embed this report card
Drop a live Pulse card for SmartText Rotator – Add Motion to Your Words into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/css3-rotating-words" width="480" height="300" style="border:0" loading="lazy" title="SmartText Rotator – Add Motion to Your Words — Plugin Pulse"></iframe> SmartText Rotator – Add Motion to Your Words: 1K+ active installs, 3.5★ (11 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/css3-rotating-words
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