Custom 404 Pro
by Kunal · Uncategorized
Also makes 1 other plugin · 7K+ installs across the portfolio →
Take control of every 404 on your site — redirect visitors to a custom page or URL, log what broke, and get notified when it matters.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 85/100
no flags
Active installs
7K+
≈7.5K estimated
Momentum
-33%
downloads vs prior 30d
Biggest opportunity: Swap “error page”, “logging” and “redirect” for “error 404”, “redirect 404” and “404 page”. “error page” isn't earning its slot: you're not in the first 24 results for its own search. “error 404” sits at #8 untagged, close enough for a declared tag to move it up. “logging” isn't earning its slot: you're not in the first 24 results for its own search. “redirect 404” sits at #9 untagged, close enough for a declared tag to move it up. “redirect” isn't earning its slot: you're not in the first 24 results for its own search. “404 page” sits at #10 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
85 health vs 58 average across 25,734 Uncategorized plugins
Install conversion
How it's measured →2.2%
of downloads still active
At least 7K of 316.7K lifetime downloads are still running, above its category: the median Uncategorized plugin keeps 0.6%, across 17,767 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Uncategorized plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 19 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Updated 62 days ago
Tested up to WordPress 7.1.4, the current branch or newer
4.2★ over 22 reviews, smoothed to 4.13★ and held back under 25 reviews
5 of 5 tags set · short description in place
Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
40
Momentum
Mixed: one swing, the rest drifting
0.0
Velocity
places per keyword, 27d
23%
Breadth
of keywords climbing, 27d
-0.2
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| custom 404 your tag | #2 | #4 | 0 |
| custom 404 page | #4 | #8 | 0 |
| error 404 | #8 | #16 | 0 |
| redirect 404 | #9 | #16 | 0 |
| 404 page | #10 | #18 | down 1 |
| 404 redirect | #11 | #22 | up 2 |
| 404 log | #7 | #17 | 0 |
| 404 error | #14 | #17 | up 1 |
| 404 error log | #9 | #18 | 0 |
| custom background | #18 | #21 | 0 |
| page 404 | #11 | #18 | down 1 |
| custom redirect | #23 | #21 | 0 |
| timestamp | #24 | #22 | down 2 |
| error logging | #24 | #23 | 0 |
| custom error | #24 | #23 | — |
| error page your tag | Not in the top 24 | ||
| logging your tag | Not in the top 24 | ||
| redirect your tag | Not in the top 24 | ||
73 searches this plugin appeared in over the last 90 days, 15 listed. 58 left out as unrelated or noise (years, numbers, stray words). 3 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “error page”, “logging” and “redirect” for “error 404”, “redirect 404” and “404 page”. “error page” isn't earning its slot: you're not in the first 24 results for its own search. “error 404” sits at #8 untagged, close enough for a declared tag to move it up. “logging” isn't earning its slot: you're not in the first 24 results for its own search. “redirect 404” sits at #9 untagged, close enough for a declared tag to move it up. “redirect” isn't earning its slot: you're not in the first 24 results for its own search. “404 page” sits at #10 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 18.1K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
19
releases in the last 12 months
2mo ago
latest release · v3.16.0 · 30 Aug 2026
99
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “7K+”. Our estimate pins where the real number sits.
Crossed into this band 7 months ago; a band this size takes about a year or more to cross, which places it about 50% of the way through.
Install history since 26 Jan 2016
Recent reviews
All reviews on wp.org ↗- ★★★★★ india2453.3y ago
Thank you so much for this brilliant plugin. I am not technically confident, cannot do much by way of coding and get overwhelmed with geek speak. I downloaded this plugin after trying (and failing with) another, and within 10 minutes had my custom 404 page up and running. This has saved me time, energy and stress. Thank you so much. I have just donated something small too to support you in your work and creativity.
Read on wp.org ↗ - ★★★★★ Молвинец «СКРЕПЫ» NSFW Cartel4.3y ago
На мой взгляд, это лучшее и простое дополнение для перенаправления! Перенаправляет даже с «закрытой страницы» ?author=1 что другие подобные дополнения делать не могут. Молодец.
Read on wp.org ↗ - ★★★★★ chorvaqueen6.6y ago
ignore this, wrong plugin.
Read on wp.org ↗ - ★★★★★ ericsharp797.8y ago
This plugin was working great for us until we adjust the settings to start logging the 404 pages. Then, the custom page we selected in WordPress for the 404 to route to stops working. Is this a known bug?
Read on wp.org ↗ - ★★★★★ samenezes7.9y ago
Works simple and fine! Congratulations!
Read on wp.org ↗ - ★★★★★ Dinuka8.6y ago
Gets the job done in seconds. Super easy to use!
Read on wp.org ↗ - ★★★★★ Michael Sutter8.8y ago
The plugin just does its job perfectly – highly recommend it!
Read on wp.org ↗ - ★★★★★ protoalaska8.8y ago
Works great!
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 3.15.1 Confirm compatibility with WordPress 7.0 3.15.1
- — Version 3.15.0 Add full translation support: all user-facing strings are now wrapped in i18n functions and a .pot template is shipped with the plugin. Includes a CI job to validate .po files contributed by community translators. 3.15.0
- — Version 3.14.1 Fix page redirect using stale post GUID instead of current permalink, causing silent redirect failures on sites with changed domains, HTTP → HTTPS migrations, or staging-to-production deployments 3.14.1
- — Version 3.14.0 Add configurable log retention policy: cap by row count, by age (days), or both. Includes a daily WP-Cron cleanup job and an on-demand Prune Logs Now button on the Logs page. 3.14.0
- — Version 3.13.0 Add configurable email notification cooldown to prevent inbox flooding on high 404 traffic (15 min / 30 min / 1 hr / 6 hr / 24 hr) 3.13.0
- — Version 3.12.9 Migrate plugin settings from a custom database table to native wp_options for better compatibility and performance 3.12.9
Security history
via Wordfence IntelligenceAll 12 disclosed vulnerabilities are patched in the current version (3.16.0). Sites still on an older version should update.
- Patched Medium · 4.9 Custom 404 Pro <= 3.12.0 - Authenticated (Administrator+) SQL Injection via `path` Parameter ↗2025-10-10 CVE-2025-9947 Improper Neutralization of Special Elements used in an SQL Command Affects <= 3.12.0 Patched in 3.12.1
- 2024-08-01 CVE-2024-39646 Improper Neutralization of Input During Web Page Generation Affects <= 3.11.1 Patched in 3.11.2
- Patched High · 7.2 Custom 404 Pro <= 3.10.0 - Unauthenticated Stored Cross-Site Scripting via logging ↗2023-12-27 CVE-2023-51540 Improper Neutralization of Input During Web Page Generation Affects <= 3.10.0 Patched in 3.10.1
- 2023-05-15 CVE-2023-32740 Improper Neutralization of Input During Web Page Generation Affects <= 3.8.1 Patched in 3.8.2
- 2023-05-02 CVE-2023-2023 Improper Neutralization of Input During Web Page Generation Affects <= 3.7.2 Patched in 3.7.3
- 2023-04-25 Improper Neutralization of Special Elements used in an SQL Command Affects < 3.7.3 Patched in 3.7.3
- 2023-04-25 CVE-2023-2032 Improper Neutralization of Special Elements used in an SQL Command Affects <= 3.8.0 Patched in 3.8.1
- 2023-01-13 CVE-2022-47605 Improper Neutralization of Special Elements used in an SQL Command Affects <= 3.7.0 Patched in 3.7.1
- 2019-06-25 CVE-2019-14789 Improper Neutralization of Input During Web Page Generation Affects < 3.2.9 Patched in 3.2.9
- 2019-06-24 CVE-2019-15838 Improper Neutralization of Input During Web Page Generation Affects < 3.2.8 Patched in 3.2.8
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0.1
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
7 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Take control of every 404 on your site — redirect visitors to a custom page or URL, log what broke, and get..."
- ✓ Has a FAQ 5 questions in the FAQ.
- ✓ FAQ asks real questions 5 of 5 read like questions a user would type.
- ! Names who it is for One audience phrase ("designed for"); say who the plugin is for and what they use it for.
- ✓ Names what it works with Mentions WPML, Polylang, Multisite.
- ✓ Headings and lists 5 headings and 2 lists.
- ✓ Enough to quote 1,550 characters of description.
- ✓ Tags match the text All 5 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-04-09 9K+ → 7K+ down after 286 days in tier
- 2025-06-27 10K+ → 9K+ down after 1 days in tier
- 2025-06-26 9K+ → 10K+ up after 3 days in tier
- 2025-06-23 10K+ → 9K+ down after 3 days in tier
- 2025-06-20 9K+ → 10K+ up after 1 days in tier
- 2025-06-19 10K+ → 9K+ down after 1361 days in tier
- 2021-09-27 9K+ → 10K+ up after 1743 days in tier
- 2016-12-19 6K+ → 9K+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Custom 404 Handler 50+ installs · 3.6★ · 4 shared tags -
Redirection 2M+ installs · 4.4★ · 2 shared tags A -
Smart Custom 404 Error Page 100K+ installs · 4.9★ · 2 shared tags A -
Redirection 100K+ installs · 4.9★ · 2 shared tags A -
WP 404 Auto Redirect to Similar Post 30K+ installs · 4.8★ · 2 shared tags B -
SEO Redirection Plugin – 301 Redirect Manager 10K+ installs · 4.2★ · 2 shared tags B
Embed this report card
Drop a live Pulse card for Custom 404 Pro into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/custom-404-pro" width="480" height="300" style="border:0" loading="lazy" title="Custom 404 Pro — Plugin Pulse"></iframe> Custom 404 Pro: 7K+ active installs, 4.2★ (22 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/custom-404-pro
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