Custom Icons for Elementor and WPBakery
by Mortgage Calculator · Page Builders
Also makes 13 other plugins · 30.5K+ installs across the portfolio →
Upload your own IcoMoon icon fonts and use them in Elementor, WPBakery and the block editor (Gutenberg). No FontAwesome required.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 83/100
Few reviews
Active installs
10K+
≈15K estimated
Momentum
+9%
downloads vs prior 30d
Biggest opportunity: Swap “elementor” and “gutenberg” for “fontawesome” and “icons”. “elementor” isn't earning its slot: you're not in the first 24 results for its own search. “fontawesome” sits at #5 untagged, close enough for a declared tag to move it up. “gutenberg” isn't earning its slot: you're not in the first 24 results for its own search. “icons” sits at #9 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
83 health vs 72 average across 1,890 Page Builders plugins
Install conversion
How it's measured →6.2%
of downloads still active
At least 10K of 161.8K lifetime downloads are still running, above its category: the median Page Builders plugin keeps 2.4%, across 1,263 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Page Builders plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 4 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 2 days ago
Tested up to WordPress 7.1.4, the current branch or newer
5.0★ over 1 review, smoothed to 4.12★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
36
Momentum
Losing ground
-0.5
Velocity
places per keyword, 28d
17%
Breadth
of keywords climbing, 28d
-0.5
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| wpbakery to elementor | #1 | #18 | 0 |
| custom icons your tag | #3 | #23 | 0 |
| icomoon your tag | #3 | #10 | 0 |
| wpbakery your tag | #4 | #16 | 0 |
| own icons | #2 | #17 | — |
| fontawesome | #5 | #19 | down 1 |
| icons | #9 | #22 | down 1 |
| custom icon | #4 | #22 | 0 |
| icon fonts | #12 | #21 | down 2 |
| elementor icons | #9 | #22 | down 1 |
| wpbakery page builder | #10 | #21 | down 1 |
| icon | #18 | #23 | down 4 |
| elementor custom icon library | #9 | #24 | down 1 |
| fontawesome block | #11 | #21 | 0 |
| elementor icon | #12 | #23 | down 3 |
| custom fonts | #21 | #24 | down 1 |
| elementor custom | #13 | #24 | — |
| wordpress icons | #14 | #22 | down 2 |
| elementor extensions | #24 | #24 | down 1 |
| elementor extension | #24 | #24 | — |
| elementor your tag | Not in the top 24 | ||
| gutenberg your tag | Not in the top 24 | ||
93 searches this plugin appeared in over the last 90 days, 20 listed. 72 left out as unrelated or noise (years, numbers, stray words). 2 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “elementor” and “gutenberg” for “fontawesome” and “icons”. “elementor” isn't earning its slot: you're not in the first 24 results for its own search. “fontawesome” sits at #5 untagged, close enough for a declared tag to move it up. “gutenberg” isn't earning its slot: you're not in the first 24 results for its own search. “icons” sits at #9 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 9.5K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
4
releases in the last 12 months
2d ago
latest release · v1.1.1 · 29 Oct 2026
9
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “10K+”. Our estimate pins where the real number sits.
Crossed into this band 2.3 years ago; the previous band took 14 months to cross, which places it about 50% of the way through.
Install history since 4 Oct 2022
Recent reviews
All reviews on wp.org ↗- ★★★★★ gdprcompliancewp2.6y ago
Works as it should be! A lot of icons!
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 1.0.6 Minor bug fix 1.0.6
- — Version 1.0.5 Fixed bug with custom icons 1.0.5
- — Version 1.0.4 Fixed visual bugs in Admin dashboard 1.0.4
- — Version 1.0.3 Added hook to delete icon set button 1.0.3
- — Version 1.0.2 Added Customize Enqueue Scripts. Added WPCFTO Enqueue Scripts. 1.0.2
- — Version 1.0.1 Changed “CustomIcons” class Access Modifiers. 1.0.1
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 6.4.3
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
6 of 8 pass · checked 26 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ✓ Has a FAQ 6 questions in the FAQ.
- ✓ FAQ asks real questions 6 of 6 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions Elementor.
- ✓ Headings and lists 3 headings and 2 lists.
- ✓ Enough to quote 1,665 characters of description.
- ✓ Tags match the text All 5 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2024-07-19 20K+ → 10K+ down after 416 days in tier
- 2023-05-30 10K+ → 20K+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Skyboot Custom Icons for Elementor – Elementor Icons library – 14300+ Icons 200K+ installs · 4.6★ · 2 shared tags A -
UiCore Animate – Free Animations, Transitions, and Interactions Addon for Elementor & Gutenberg blocks 40K+ installs · 3.6★ · 2 shared tags B -
SKT Templates – 100% Free Templates for Elementor & Gutenberg 20K+ installs · 4.3★ · 2 shared tags A -
Responsive Starter Templates – Elementor Templates & Starter Sites 10K+ installs · 4.4★ · 2 shared tags A -
Inspiro Starter Sites – 20+ Free Demo Templates for Gutenberg & Elementor 10K+ installs · 4.0★ · 2 shared tags B -
PDF viewer for Elementor & Gutenberg 10K+ installs · 4.1★ · 2 shared tags B
Embed this report card
Drop a live Pulse card for Custom Icons for Elementor and WPBakery into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/custom-elementor-icons" width="480" height="300" style="border:0" loading="lazy" title="Custom Icons for Elementor and WPBakery — Plugin Pulse"></iframe> Custom Icons for Elementor and WPBakery: 10K+ active installs, 5.0★ (1 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/custom-elementor-icons
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