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Customize Private & Protected – Change or remove title prefix and more

by kirkclarke · Admin & Utilities

Use WP Customize to modify elements of password protected and private posts and pages.

⚠ Few reviews
How scoring works →
71 Health · B
Maintenance 67/100
Rating quality 76/100
Support 70/100

71 health vs 54 average across 3,790 Admin & Utilities plugins

Directory ranking optimization

How it's scored →

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

82 / 100

Well optimized

Biggest win: Rating quality

Update recency 75/100
WP compatibility 100/100
Rating quality 54/100
Listing tuning 100/100

To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.

Get the full rank-higher report →

Daily downloads

Since 2022-10-05 · 1,425 days · wp.org + Plugin Pulse archive

+47% vs prior 30d
1Downloads · Aug 26

30-day downloads

Rolling 30-day volume · peaks are release surges

115

now · peak 320

11530d downloads · Aug 26

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

Customize Private & · #9792 you Remove Widget Titles · #2716 Widgets for Google R · #68 Blocksy Companion · #165

Rating trend

Star average over time · dips mark rough releases

4.7Stars · Aug 26

Update activity

How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.

288per 1k installs · Aug 26

Release cadence

Occasionally updated
from wp.org release tags

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

1

releases in the last 12 months

11mo ago

latest release · v1.3.4

12

tagged releases on record

Recent releases

1.3.4 · 11mo ago1.3.3 · 1.6y ago1.3.2 · 2.3y ago1.3.0 · 2.6y ago1.3.1 · 2.6y ago1.2.0 · 3.2y ago1.1.1 · 3.4y ago1.1.0 · 3.6y ago1.0.1 · 3.9y ago1.0.0 · 4.1y ago0.2.0 · 4.6y ago0.1.0 · 4.6y ago

What its installed base runs

via wordpress.org

Share of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.

v1.3 100%

Estimated active installs

The public count shows “400+”. Our estimate pins where the real number sits.

tracked estimate
400–500 ≈450

Refined from the date this plugin crossed into its current band.

At the current install trend, crossing 500+ in roughly 155 days.

Install history · since 2022-10-04 · 1,418 observations

400Installs · Aug 26

Estimated value

What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.

Est. annual revenue

N/A

Est. acquisition value

N/A

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from.

Details

Version
1.3.4
Last updated
11mo ago
Added
2021-08-31 · 4 yrs old
Requires WP
5.8
Tested up to
6.8.8
Requires PHP
7.0

Recent reviews

All reviews on wp.org ↗
  1. Eli
    3.1y ago

    I tried different codes to accomplish some of what this plugin does, and I was unsuccessful. Seems that most recent methods to do this no longer work, however this plugin allowed me to hide the “Private” prefix on private pages and posts. Haven’t tested the other features it offers yet, but the main purpose I intended to do with it just works. Recommended.

    Read on wp.org ↗
  2. aksuska
    3.5y ago

    Did not originally work at all for me at first install (v1.1.1) but clearing cookies & cache got it working. The “live update” behavior of the settings UI is frustrating when editing text entry when the password entry form is displayed as it reloads and moves focus to the password entry field in the middle of typing. This topic was modified 3 years, 3 months ago by aksuska. Reason: Able to resolve problem

    Read on wp.org ↗
  3. Juliane
    3.6y ago

    I was getting quite puzzled trying to add functions in my functions.php files to remove the prefixes of my protected and private pages and posts. Then I found this plugin. It’s perfect! Two clicks and I achieved what I was trying to do for 3 days.

    Read on wp.org ↗

Behavioral tests

via WP Hive

Automated install-time checks, tested on PHP 8.1.12 · WP 6.8.3

Low memory footprint
Low page-speed impact
Runs on latest PHP + WP
No PHP errors
No JS errors
Activates cleanly
No resource errors
No external HTTP errors
Optimized database use
Frequently updated

Languages

via translate.wordpress.org

Translated into 1 language, 0 at 90% or more

Italian 11%

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

  1. 2026-07-10 300+ → 400+ up after 244 days in tier
  2. 2025-11-08 200+ → 300+ up after 492 days in tier
  3. 2024-07-04 100+ → 200+ up after 43 days in tier
  4. 2024-05-22 200+ → 100+ down after 14 days in tier
  5. 2024-05-08 100+ → 200+ up after 4 days in tier
  6. 2024-05-04 200+ → 100+ down after 18 days in tier
  7. 2024-04-16 100+ → 200+ up after 367 days in tier
  8. 2023-04-15 90+ → 100+ up after 18 days in tier

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

Compare head to head →

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Preview card ↗

Customize Private & Protected – Change or remove title prefix and more: 400+ active installs, 4.7★ (3 reviews). Plugin Pulse (WP Mayor), as of 2026-08-30. https://plugins.wpmayor.com/plugin/customize-private-protected