DadsFam SMTP
by dadsfam · Email & Marketing
Also makes 3 other plugins · 60+ installs across the portfolio →
Reliable WordPress email over SMTP. 13 pre-configured providers, encrypted credentials, unlimited logging with resend, and live SMTP diagnostics.
80 health vs 63 average across 1,689 Email & Marketing plugins
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Biggest win: Rating quality
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Daily downloads
Since 2026-08-11 · 36 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peaks are release surges
250
now · peak 264
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Estimated active installs
The public count shows “20+”. Our estimate pins where the real number sits.
Modeled within the band wp.org reports; tightens as we track daily.
Install history · since 2026-09-15 · 2 observations
Estimated value
What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.
Est. annual revenue
Est. acquisition value
We can't see a pro tier, so this plugin may earn little or nothing from these installs. A small install base leaves thin data to model from. We don't have enough download history to read the trend yet.
How we estimate this
Assumptions
- Free → paid conversion. 0.05%–0.5% of active installs pay for something. No pro tier is visible, so this band starts near zero.
- Annual price per customer. $49–$149 a year, typical for Email & Marketing plugins rather than this plugin's own pricing.
- Acquisition multiple. 2x–4x annual revenue, the going range for small WordPress-plugin businesses, the typical range for a steady plugin.
- Install base. 20–30 active installs, from our install estimate (wp.org only publishes the floor).
Inputs
- Active installs
- 20–30
- Category
- Email & Marketing
- Pro tier
- none detected
- Download trend
- unknown (not enough download history yet)
- Reviews
- 0
- Last updated
- 6 days ago
Revenue is installs × conversion × price; value is revenue × a typical acquisition multiple. Every factor is an assumption band, so the output is a wide range on purpose. If you're buying or selling, treat this as a starting point for due diligence.
Details
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
No tier crossings observed yet.
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
WP Mail Logging 300K+ installs · 4.7★ · 3 shared tags B -
Email Deliverability – SMTP Replacement, Email API Deliverability & Email Log 200K+ installs · 3.0★ · 3 shared tags B -
Check & Log Email – Easy Email Testing & Mail logging 100K+ installs · 4.8★ · 3 shared tags A -
Solid Mail – SMTP email and logging made by SolidWP 60K+ installs · 4.2★ · 3 shared tags B -
WP Mail SMTP by WPForms – The Most Popular SMTP and Email Log Plugin 4M+ installs · 4.8★ · 2 shared tags A -
Easy WP SMTP – WordPress SMTP and Email Logs: Gmail SMTP, Office 365, Outlook, Custom SMTP, and more 500K+ installs · 4.6★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for DadsFam SMTP into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/dadsfam-email-smtp" width="480" height="300" style="border:0" loading="lazy" title="DadsFam SMTP — Plugin Pulse"></iframe> DadsFam SMTP: 20+ active installs, 0.0★ (0 reviews). Plugin Pulse (WP Mayor), as of 2026-09-16. https://plugins.wpmayor.com/plugin/dadsfam-email-smtp