Double Opt-In Helper
by Rock Lobster Inc. · Privacy & Consent
Also makes 5 other plugins · 11.1M+ installs across the portfolio →
Double Opt-In Helper is a WordPress plugin that helps developers implement the double opt-in process in their plugins.
80 health vs 66 average across 512 Privacy & Consent plugins
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Biggest win: Rating quality
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Daily downloads
Since 2022-10-06 · 1,425 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peaks are release surges
171
now · peak 171
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “90+”. Our estimate pins where the real number sits.
Refined from the date this plugin crossed into its current band.
Install history · since 2022-10-05 · 1,380 observations
Estimated value
What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.
Est. annual revenue
Est. acquisition value
No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from. The recent download trend is too spiky to read.
Details
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 6.2.2
Languages
via translate.wordpress.orgTranslated into 3 languages, 1 at 90% or more
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-06-23 100+ → 90+ down after 30 days in tier
- 2026-05-24 90+ → 100+ up after 1 days in tier
- 2026-05-23 100+ → 90+ down after 1 days in tier
- 2026-05-22 90+ → 100+ up after 15 days in tier
- 2026-05-07 100+ → 90+ down after 5 days in tier
- 2026-05-02 90+ → 100+ up after 1 days in tier
- 2026-05-01 100+ → 90+ down after 6 days in tier
- 2026-04-25 90+ → 100+ up after 1 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Cookie Compliance for WordPress – Cookie Consent, GDPR & CCPA 900K+ installs · 4.8★ · 2 shared tags A -
WP Consent API 200K+ installs · 4.1★ · 2 shared tags B -
Cookie Information – Cookie Banner with Consent Mode v2 2K+ installs · 3.7★ · 2 shared tags B -
FAZ Cookie Manager 1K+ installs · 4.6★ · 2 shared tags A -
ATR Cookie Notice 900+ installs · 4.5★ · 2 shared tags B -
Record of Consent Extension for Complianz 600+ installs · 4.1★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for Double Opt-In Helper into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/doi-helper" width="480" height="300" style="border:0" loading="lazy" title="Double Opt-In Helper — Plugin Pulse"></iframe> Double Opt-In Helper: 90+ active installs, 0.0★ (0 reviews). Plugin Pulse (WP Mayor), as of 2026-08-31. https://plugins.wpmayor.com/plugin/doi-helper