Double Opt-In Helper
by Rock Lobster Inc. · Privacy & Consent
Also makes 5 other plugins · 11.1M+ installs across the portfolio →
Double Opt-In Helper is a WordPress plugin that helps developers implement the double opt-in process in their plugins.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
Not scored
no reviews to score from
Active installs
100+
≈110 estimated
Momentum
-1%
downloads vs prior 30d
Biggest opportunity: Add “helper” to your wp.org tags. You rank #24 for it without listing it, close enough for a declared tag to move you up. WordPress.org counts only your first five tags, so with 3 listed it's a slot worth spending.
Not scored yet. Nobody has reviewed this plugin, so a grade would come from directory averages rather than from anything measured here.
Install conversion
How it's measured →3.4%
of downloads still active
At least 100 of 3K lifetime downloads are still running, above its category: the median Privacy & Consent plugin keeps 2.2%, across 502 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Privacy & Consent plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Most to gain: Rating quality
Updated 70 days ago
Tested up to WordPress 7.1.4, the current branch or newer
No reviews yet, so wp.org scores it as a middling unrated listing
3 of 5 tags set · short description in place
To rank higher: No reviews yet. wp.org scores an unrated plugin as middling on rating, so the first good reviews lift it.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
30
Momentum
Losing ground
-1.0
Velocity
places per keyword, 27d
0%
Breadth
of keywords climbing, 27d
+0.2
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| double opt in | #17 | #24 | down 1 |
| double | #23 | #24 | down 2 |
| helper | #24 | #24 | down 2 |
| consent your tag | Not in the top 24 | ||
| opt in your tag | Not in the top 24 | ||
| privacy your tag | Not in the top 24 | ||
5 searches this plugin appeared in over the last 90 days, 3 listed. 2 left out as unrelated or noise (years, numbers, stray words). 3 of its tags aren't in the top 24 for their own search.
What to do about it
- Add “helper” to your wp.org tags. You rank #24 for it without listing it, close enough for a declared tag to move you up. WordPress.org counts only your first five tags, so with 3 listed it's a slot worth spending.
Daily downloads
Since 6 Oct 2022 · 1,487 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 194 · peaks are release surges
Directory rank
Ranked about #13,300 to #16,400, alongside the other plugins at 100+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 21 Oct 2026.
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “100+”. Our estimate pins where the real number sits.
Crossed into this band 20 days ago and a band this size takes about a year or more to cross, so the real count is still just over 100.
Install history since 5 Oct 2022
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 6.2.2
Languages
via translate.wordpress.orgTranslated into 3 languages, 1 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
3 of 8 pass · checked 29 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Double Opt-In Helper is a WordPress plugin that helps developers implement the double opt-in process in the..."
- ! Has a FAQ No FAQ section.
- ! FAQ asks real questions No FAQ to judge.
- ! Names who it is for One audience phrase ("use it"); say who the plugin is for and what they use it for.
- ! Names what it works with Names no plugin, service or platform it works with.
- ! Headings and lists 1 heading and 0 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ✓ Enough to quote 1,104 characters of description.
- ✓ Tags match the text 2 of 3 tags appear in the text; "privacy" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-10-11 90+ → 100+ up after 110 days in tier
- 2026-06-23 100+ → 90+ down after 30 days in tier
- 2026-05-24 90+ → 100+ up after 1 days in tier
- 2026-05-23 100+ → 90+ down after 1 days in tier
- 2026-05-22 90+ → 100+ up after 15 days in tier
- 2026-05-07 100+ → 90+ down after 5 days in tier
- 2026-05-02 90+ → 100+ up after 1 days in tier
- 2026-05-01 100+ → 90+ down after 6 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
WP Consent API 200K+ installs · 4.1★ · 2 shared tags B -
FAZ Cookie Manager 3K+ installs · 4.7★ · 2 shared tags A -
Cookie Information – Cookie Banner with Consent Mode v2 2K+ installs · 3.7★ · 2 shared tags B -
ATR Cookie Notice 1K+ installs · 4.5★ · 2 shared tags A -
Record of Consent Extension for Complianz 700+ installs · 4.1★ · 2 shared tags A -
Avacy CMP 600+ installs · 4.0★ · 2 shared tags B
Embed this report card
Drop a live Pulse card for Double Opt-In Helper into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/doi-helper" width="480" height="300" style="border:0" loading="lazy" title="Double Opt-In Helper — Plugin Pulse"></iframe> Double Opt-In Helper: 100+ active installs, no reviews yet. Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/doi-helper
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