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Dokan: AI Powered WooCommerce Multivendor Marketplace Solution – Build Your Own Amazon, eBay, Etsy

by Dokan, Inc. · eCommerce

Transform your WooCommerce site into a multivendor marketplace with Dokan – an AI powered & advanced WooCommerce marketplace solution

How scoring works →
97 Health · A
Maintenance 100/100
Rating quality 90/100
Support 100/100

97 health vs 68 average across 5,561 eCommerce plugins

Directory ranking optimization

How it's scored →

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

98 / 100

Excellent listing optimization

Well tuned across the board

Update recency 100/100
WP compatibility 100/100
Rating quality 91/100
Listing tuning 100/100
Support resolution 100/100

Daily downloads

Since 2022-10-05 · 1,421 days · wp.org + Plugin Pulse archive

+13% vs prior 30d
921Downloads · Aug 26

30-day downloads

Rolling 30-day volume · peaks are release surges

66.3K

now · peak 78.1K

66.4K30d downloads · Aug 26

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

Dokan: AI Powered Wo · #931 you Superstore · #51794 MultiVendorX · #4476 WCFM · #1368

Rating trend

Star average over time · dips mark rough releases

4.6Stars · Aug 26

Update activity

How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.

2.2Kper 1k installs · Aug 26

Release cadence

Actively maintained
from wp.org release tags

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

35

releases in the last 12 months

1mo ago

latest release · v5.0.9

174

tagged releases on record

Recent releases

5.0.9 · 1mo ago5.0.8 · 2mo ago5.0.7 · 2mo ago5.0.6 · 2mo ago5.0.5 · 2mo ago5.0.4 · 3mo ago5.0.3 · 3mo ago5.0.2 · 3mo ago5.0.1 · 4mo ago5.0.0 · 4mo ago4.3.3 · 5mo ago4.3.2 · 6mo ago4.3.1 · 6mo ago4.3.0 · 6mo ago

What its installed base runs

via wordpress.org

Share of active installs on each version of this plugin · 46% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.

v5.0 46%
v4.2 9.5%
v4.0 6.6%
v4.3 6.5%
v3.14 5.3%
Older / other versions 26%

Estimated active installs

The public count shows “30K+”. Our estimate pins where the real number sits.

tracked estimate
30K–40K ≈37K

Refined from the date this plugin crossed into its current band.

Install history · since 2015-03-21 · 1,469 observations

30KInstalls · Aug 26

Estimated value

What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.

medium confidence

Est. annual revenue

≈$43K range $12K–$160K

Est. acquisition value

≈$120K range $24K–$640K

Modeled from public signals only; the real figure depends on pricing and conversion we cannot see. The range spans more than 10x because wp.org publishes install counts as broad bands, and conversion and price compound on top. Read the midpoint as an order of magnitude, not a valuation.

How we estimate this

Assumptions

  • Free → paid conversion. 0.5%–2% of active installs pay for the pro tier. Typical for freemium WordPress plugins; the real rate varies a lot by product.
  • Annual price per customer. $79–$199 a year, typical for eCommerce plugins rather than this plugin's own pricing.
  • Acquisition multiple. 2x–4x annual revenue, the going range for small WordPress-plugin businesses, the typical range for a steady plugin.
  • Install base. 30K–40K active installs, from our install estimate (wp.org only publishes the floor).

Inputs

Active installs
30K–40K
Category
eCommerce
Pro tier
detected ("Lite" naming, the free tier of a paid product)
Download trend
steady (30d downloads flat vs prior 30d)
Reviews
767
Last updated
4 days ago

Revenue is installs × conversion × price; value is revenue × a typical acquisition multiple. Every factor is an assumption band, so the output is a wide range on purpose. If you're buying or selling, treat this as a starting point for due diligence.

Details

Version
5.0.16
Last updated
4d ago
Added
2015-01-24 · 11 yrs old
Requires WP
6.9
Tested up to
7.0.4
Requires PHP
7.4

Recent review vibe

read from the latest 12 reviews to 2026-06-20
Deteriorating Broken updatesSupport gone quietPraiseCompatibility

Older reviews are full of praise for the marketplace features and fast support, while the newest ones report the 5.0 update breaking live sites, plugin conflicts, and weeks of support that doesn't resolve anything.

Recent reviews

All reviews on wp.org ↗
  1. mhdshb02
    2mo ago

    Dokan is an exceptional WordPress plugin that truly transforms the way we approach multi-vendor e-commerce. With its user-friendly interface and comprehensive features, it empowers both vendors and site owners to create a seamless online marketplace. The setup process is straightforward, making it accessible even for those who may not be tech-savvy. The plugin offers a plethora of customization options, allowing vendors to manage their stores effortlessly. From product listings to order management, every aspect is well thought out and easy to navigate. The support team is also commendable, providing timely assistance and guidance whenever needed. One area for improvement would be the implementation of a robust RTL (Right-to-Left) specification. This enhancement would significantly benefit users who operate in languages that read from right to left, ensuring a more inclusive experience for all vendors and customers. Overall, I wholeheartedly give Dokan a five-star rating! It’s a powerful tool that has made my e-commerce journey enjoyable and successful. Highly recommended for anyone looking to build a thriving online marketplace!

    Read on wp.org ↗
  2. KOUKI
    2mo ago

    We have been using Dokan for around six years, so it is genuinely disappointing to be writing this review. The Dokan 5.0 update impacted our live site considerably and left Dokan Pro/Starter effectively unusable on our live marketplace. Starter has been switched off since 1 May, and we are now seven weeks later with no meaningful resolution. Over this period, support has not provided the level of actionable assistance we would expect from a platform we have supported and paid for over many years. Instead, we have often felt that the issues were being shifted to other plugins, our theme, hosting, or other external factors, rather than Dokan taking real ownership of the problem. We have made significant changes to our site over the past several months in an effort to keep working with Dokan, including changing our theme, changing pricing plugins, and changing feed generation plugins. These were major changes for a live marketplace and came with real disruption, cost, and lost time. What is most disappointing is that after six years as a customer, Dokan appears comfortable seeing us leave without a proper resolution, meaningful escalation, or even a refund for the current subscription period, despite the product being unusable for us since 1 May. This review is not written lightly. We have invested years into using Dokan and genuinely wanted the platform to work for our business. However, the lack of urgency, ownership, and fair support during this issue has been extremely disappointing. I hope Dokan takes this feedback seriously and improves how it supports long-standing customers when major updates cause serious disruption.

    Read on wp.org ↗
  3. miata2
    4mo ago

    We had a very disappointing experience with the Dokan Vendor plugin. It is extremely buggy and caused multiple issues across our website, including layout breaks and conflicts with other essential plugins. Instead of improving our marketplace, it created constant technical headaches and instability. Even worse, the support was practically useless. Responses were slow, generic, and didn’t address the actual problems we were facing. We spent more time troubleshooting their plugin than running our business. Overall, it feels unreliable and not ready for serious use. I would strongly recommend looking for alternative solutions if you want something stable and professionally supported.

    Read on wp.org ↗
  4. codo68
    6mo ago

    alles super

    Read on wp.org ↗
  5. markfme
    7mo ago

    If you want to sell in Europe you need 3DS2 and to avoid being caught by the UK Employment Rights Act s36 – so you need your vendors to be the Merchant of Record. That means you cannot use Separate Charges and Transfers – because that makes you, the platform, the Merchant of Record.Instead you need to use Stripe’s Direct Charges model.Dokan will not do that.Dokan ‘senior engineers’ will do everything they can to avoid telling you this – which either means they don’t understand their own software, or that they’ve more interested in sales than in helping you.But eventually, if you waste enough of your time and theirs, they will say.Dokan cannot support BOTH direct charges and 3DS2.Which makes it unfit for selling from the UK (unless you want to take a huge regulatory risk!) and much of Europe – and likely other jurisdictions as their rules ‘catch up’. In the context of the Employment Rights Act 2025 (ERA 2025) and its “Section 36” expansion, the choice between Stripe’s payment models is no longer just a technical or financial decision—it is a regulatory one. Section 36 essentially states that if a platform “participates in the arrangements” for labor (services), it can be classified as an Employment Business. Your payment flow is one of the most visible “fingerprints” of that participation. 1. Separate Charges and Transfers (SCT) The “Control” Model In this flow, the customer pays your platform directly. You then “transfer” a portion of that money to the vendor/worker later. How it works: You are the Merchant of Record. The money lands in your Stripe balance first, and you trigger the transfer to the vendor (often via transfer_group). ERA 2025 Risk:HIGH. Indicative of Control: By holding the funds, you are seen as the “paymaster.” Section 36 specifically looks at platforms that handle the financial transaction as evidence of being an employment business. VAT Liability: In many service sectors, this model forces the platform to be the “deemed supplier,” meaning you must account for 20% VAT on the full transaction, not just your commission. This topic was modified 5 months, 1 week ago by markfme.

    Read on wp.org ↗
  6. jubayer911
    8mo ago

    One of the best multivendor plugin…

    Read on wp.org ↗
  7. nayeem067
    9mo ago

    I knew the plugin was made by “We devs“. This is a Bangladeshi developer team. They are working excellently. Proud of you, “We devs“. I encourage “We devs” to develop plugins and update the “dokan” plugin.

    Read on wp.org ↗
  8. agora77
    9mo ago

    I have contacted Mobin several times and I am very satisfied. Mobin was able to answer all my questions clearly and quickly resolve the issues I was facing. He demonstrated great professionalism and real efficiency. Mobin is highly competent, and I highly recommend him.

    Read on wp.org ↗

Latest updates

via wp.org changelog

Recent releases and news for this plugin

  1. Version 0.10 update: Auction and other add-on product types can now appear in the vendor product list and its status counts. update: Refund earnings and commissions are now calculated through a single dedicated calculator, keeping th 0.10
  2. Version 0.9 new: Vendors can now add a product without leaving the product list — a quick-create window collects just the essentials (name, image, price, category, and short description) and saves it as a draft. new: Added a Tools p 0.9
  3. Version 0.8 fix: Cleared the vendor dashboard sale price when the field is blanked so the product reverts to its regular price instead of saving a 0 price. See changelog for all versions . 0.8
  4. Version 0.7 fix: Prevented a DOM-based XSS in the legacy Vue admin by validating the vendor details and reverse-withdrawal route parameters. fix: Enforced per-product ownership on the v3 products batch endpoint so vendors can no lon 0.7
  5. Version 0.6 update: Added wePos and weDocs to the setup wizard’s recommended add-ons and refreshed the add-on descriptions. update: Added weDocs to the admin Extensions page as an installable add-on. fix: Added reCAPTCHA v3 support 0.6
  6. Version 0.11 update: Vendors can now search for products by SKU as well as by name. fix: Store-page buttons now respect the Astra theme’s global button styling. fix: Downloadable files from the new product editor are now saved to Woo 0.11

Known vulnerabilities

via Wordfence Intelligence

22 disclosed vulnerabilities on record for this plugin, all fixed in the current version. Sites on older versions stay exposed until they update.

  1. 2026-08-24 CVE-2026-16575 Exposure of Sensitive Information to an Unauthorized Actor Affects < 5.0.14 Patched in 5.0.14
  2. 2026-08-24 CVE-2026-16577 Missing Authorization Affects < 5.0.14 Patched in 5.0.14
  3. 2026-08-04 CVE-2026-8761 Missing Authorization Affects <= 5.0.2 Patched in 5.0.3
  4. 2026-08-03 CVE-2026-16574 Authorization Bypass Through User-Controlled Key Affects <= 5.0.10 Patched in 5.0.11
  5. 2026-07-29 CVE-2026-66699 Missing Authorization Affects <= 5.0.10 Patched in 5.0.11
  6. 2026-07-24 CVE-2026-16565 Authorization Bypass Through User-Controlled Key Affects <= 5.0.8 Patched in 5.0.9
  7. 2026-07-24 CVE-2026-16564 Authorization Bypass Through User-Controlled Key Affects <= 5.0.8 Patched in 5.0.9
  8. 2026-07-10 CVE-2026-57706 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 5.0.6 Patched in 5.0.7
  9. 2026-06-26 CVE-2026-11987 Authorization Bypass Through User-Controlled Key Affects <= 5.0.4 Patched in 5.0.5
  10. 2026-06-26 CVE-2026-11783 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 5.0.4 Patched in 5.0.5
  11. 2026-06-17 CVE-2026-10023 Authorization Bypass Through User-Controlled Key Affects <= 5.0.3 Patched in 5.0.4
  12. 2026-06-03 CVE-2026-49780 Incorrect Privilege Assignment Affects <= 5.0.2 Patched in 5.0.3
  13. 2026-05-01 CVE-2026-3504 Exposure of Sensitive Information to an Unauthorized Actor Affects <= 4.3.1 Patched in 4.3.2
  14. 2026-03-16 CVE-2026-24359 Missing Authorization Affects <= 4.2.4 Patched in 4.2.5
  15. 2026-01-19 CVE-2025-14977 Improper Access Control Affects <= 4.2.4 Patched in 4.2.5
  16. 2025-09-20 CVE-2025-53425 Improper Privilege Management Affects <= 4.1.3 Patched in 4.1.4
  17. 2023-06-07 CVE-2023-34382 Deserialization of Untrusted Data Affects < 3.7.20 Patched in 3.7.20
  18. 2023-03-02 CVE-2023-26525 Improper Neutralization of Special Elements used in an SQL Command ('SQL Injection') Affects <= 3.7.12 Patched in 3.7.13
  19. 2022-11-21 CVE-2022-3915 Improper Neutralization of Special Elements used in an SQL Command ('SQL Injection') Affects <= 3.7.5 Patched in 3.7.6
  20. 2022-09-28 CVE-2022-3194 Cross-Site Request Forgery (CSRF) Affects <= 3.6.5 Patched in 3.6.6
  21. 2022-09-13 CVE-2022-3194 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 3.6.3 Patched in 3.6.4
  22. 2020-09-16 CVE-2020-36748 Cross-Site Request Forgery (CSRF) Affects < 3.0.9 Patched in 3.0.9

Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.

CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.

Behavioral tests

via WP Hive

Automated install-time checks, tested on PHP 8.1.12 · WP 7.0.1

Low memory footprint
Low page-speed impact
Runs on latest PHP + WP
No PHP errors
No JS errors
Activates cleanly
No resource errors
No external HTTP errors
Optimized database use
Frequently updated

Languages

via translate.wordpress.org

Translated into 43 languages, 1 at 90% or more

Lao 90%
Korean 68%
Spanish (Chile) 61%
Romanian 55%
Ukrainian 54%
Russian 52%
Spanish (Spain) 51%
Uzbek 49%
Persian 47%
French (France) 45%
Dutch 41%
Spanish (Colombia) 40%
Spanish (Ecuador) 39%
Spanish (Venezuela) 39%
Norwegian (Bokmål) 38%
Spanish (Mexico) 38%
Swedish 38%
German 37%
Spanish (Peru) 37%
Chinese (China) 36%
English (Canada) 34%
Italian 34%
Danish 29%
English (South Africa) 25%

Plus 19 more locales with partial translations.

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

  1. 2026-07-24 40K+ → 30K+ down after 236 days in tier
  2. 2025-11-30 50K+ → 40K+ down after 612 days in tier
  3. 2024-03-28 60K+ → 50K+ down

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

Compare head to head →

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Dokan: AI Powered WooCommerce Multivendor Marketplace Solution – Build Your Own Amazon, eBay, Etsy: 30K+ active installs, 4.6★ (767 reviews). Plugin Pulse (WP Mayor), as of 2026-08-25. https://plugins.wpmayor.com/plugin/dokan-lite