Ductile Responsive Video
by cubecolour · Media
Also makes 18 other plugins · 19.3K+ installs across the portfolio →
Adds a responsive display to video embeds.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
C 65/100
Stale · Few reviews
Active installs
400+
≈420 estimated
Momentum
—
no download trend yet
Biggest opportunity: “embed”, “responsive” and “video” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
65 health vs 62 average across 3,279 Media plugins
Install conversion
How it's measured →4.5%
of downloads still active
At least 400 of 8.9K lifetime downloads are still running, above its category: the median Media plugin keeps 0.8%, across 2,317 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Media plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
Details
Recent review vibe
read from the latest 7 reviews to 2020-07-08Reviewers like how small and hands-off it is, with a couple flagging a Jetpack shortcode clash and missing padding around embeds.
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Most to gain: Update recency
Updated 495 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 6.8.12, the current branch or newer
4.9★ over 7 reviews, smoothed to 4.20★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Last updated 495 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
39
Momentum
Losing ground
-0.2
Velocity
places per keyword, 14d
20%
Breadth
of keywords climbing, 14d
0.0
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| ductile your tag | #1 | #1 | 0 |
| elastic your tag | #17 | #18 | down 2 |
| embed your tag | Not in the top 24 | ||
| responsive your tag | Not in the top 24 | ||
| video your tag | Not in the top 24 | ||
5 searches this plugin appeared in over the last 90 days, 2 listed. 3 left out as unrelated or noise (years, numbers, stray words). 3 of its tags aren't in the top 24 for their own search.
What to do about it
- “embed”, “responsive” and “video” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 127 · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
No release in a yearHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
0
releases in the last 12 months
1.4y ago
latest release · v1.3.1 · 23 Jun 2025
5
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 96% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “400+”. Our estimate pins where the real number sits.
Crossed into this band 3 months ago and a band this size takes about a year or more to cross, so the real count is still just over 400.
At the current install trend, crossing 500+ in roughly 124 days.
Install history since 16 Sep 2015
Recent reviews
All reviews on wp.org ↗- ★★★★★ oleggg6.3y ago
A pefect minimalistic approach. Saves a lot of time and effort, especially when you’re busy and the last thing you need is doing additional research and learning how to use a new plugin, which you will forget by next week anyway. Just install it and it begins to work by itself!
Read on wp.org ↗ - ★★★★★ appleseedeon10.5y ago
This is excellent! I’ve sent £5 your way, kind sir.
Read on wp.org ↗ - ★★★★★ Maasha11.7y ago
I have a responsive theme, so this works as it should. Thank youu.
Read on wp.org ↗ - ★★★★★ Diego Escalante Urrelo12.2y ago
Heads-up: It is not compatible with Jetpack’s “Shortcode Embeds” feature though. You’ll need to turn that off for this to work.
Read on wp.org ↗ - ★★★★★ choooo12.6y ago
Cool plugin as it does what it says. I’m missing some padding after the embeds, though. Plugin will get a 5/5 if that’s fixed 🙂
Read on wp.org ↗ - ★★★★★ Frank Gomez12.9y ago
Also worked when I wrapped video in a div to limit max width.
Read on wp.org ↗ - ★★★★★ cubecolour12.9y ago
I like simple lightweight plugins. This is a simple lightweight plugin. If it works for you, great! If it is missing something you need, there are more fully-featured plugins available which might work better for you.
Read on wp.org ↗
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 7.2.16 · WP 5.4.2
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
4 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Adds a responsive display to video embeds."
- ✓ Has a FAQ 9 questions in the FAQ.
- ✓ FAQ asks real questions 9 of 9 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ! Names what it works with Names no plugin, service or platform it works with.
- ! Headings and lists 1 heading and 1 list; assistants quote headed sections and bullet lists, not paragraphs.
- ! Enough to quote 380 characters of description; under 1,000 there is little to quote.
- ✓ Tags match the text 3 of 5 tags appear in the text; "ductile", "elastic" do not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-08-07 300+ → 400+ up after 67 days in tier
- 2026-06-01 400+ → 300+ down after 1 days in tier
- 2026-05-31 300+ → 400+ up after 441 days in tier
- 2025-03-16 400+ → 300+ down after 2 days in tier
- 2025-03-14 300+ → 400+ up after 1 days in tier
- 2025-03-13 400+ → 300+ down after 4 days in tier
- 2025-03-09 300+ → 400+ up after 1 days in tier
- 2025-03-08 400+ → 300+ down after 2 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Simple YouTube Embed 4K+ installs · 4.1★ · 3 shared tags B - R Responsive Video Embeds 2K+ installs · 3.9★ · 3 shared tags D
- R Responsive video embed 800+ installs · 4.2★ · 3 shared tags B
- R Responsive Videos by Angie Makes 600+ installs · 4.2★ · 3 shared tags D
-
Advanced Responsive Video Embedder for Rumble, Odysee, YouTube, Vimeo, Kick … 20K+ installs · 4.2★ · 2 shared tags A -
Embeds for YouTube 9K+ installs · 4.1★ · 2 shared tags C
Embed this report card
Drop a live Pulse card for Ductile Responsive Video into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/ductile-responsive-video" width="480" height="300" style="border:0" loading="lazy" title="Ductile Responsive Video — Plugin Pulse"></iframe> Ductile Responsive Video: 400+ active installs, 4.9★ (7 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/ductile-responsive-video
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