Easy Alt Import Lite
by ftmpub · Content & Feeds
Also makes 1 other plugin · 30+ installs across the portfolio →
Bulk edit image ALT texts from CSV with preview, selective apply and one-click undo. Improve SEO, accessibility and WooCommerce visibility.
80 health vs 60 average across 778 Content & Feeds plugins
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Biggest win: Rating quality
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Daily downloads
Since 2025-08-15 · 381 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peaks are release surges
100
now · peak 121
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
3
releases in the last 12 months
3mo ago
latest release · v2.3.4
3
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “30+”. Our estimate pins where the real number sits.
Modeled within the band wp.org reports; tightens as we track daily.
At the current install trend, crossing 40+ in roughly 169 days.
Install history · since 2025-08-15 · 338 observations
Estimated value
What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.
Est. annual revenue
Est. acquisition value
A small install base leaves thin data to model from. The range spans more than 10x because wp.org publishes install counts as broad bands, and conversion and price compound on top. Read the midpoint as an order of magnitude, not a valuation.
How we estimate this
Assumptions
- Free → paid conversion. 0.5%–2% of active installs pay for the pro tier. Typical for freemium WordPress plugins; the real rate varies a lot by product.
- Annual price per customer. $49–$149 a year, typical for Content & Feeds plugins rather than this plugin's own pricing.
- Acquisition multiple. 2x–4x annual revenue, the going range for small WordPress-plugin businesses, the typical range for a steady plugin.
- Install base. 30–40 active installs, from our install estimate (wp.org only publishes the floor).
Inputs
- Active installs
- 30–40
- Category
- Content & Feeds
- Pro tier
- detected ("Lite" naming, the free tier of a paid product)
- Download trend
- steady (30d downloads flat vs prior 30d)
- Reviews
- 0
- Last updated
- 81 days ago
Revenue is installs × conversion × price; value is revenue × a typical acquisition multiple. Every factor is an assumption band, so the output is a wide range on purpose. If you're buying or selling, treat this as a starting point for due diligence.
Details
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-08-31 20+ → 30+ up after 52 days in tier
- 2026-07-10 10+ → 20+ up after 93 days in tier
- 2026-04-08 — → 10+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Auto Image Attributes From Filename With Bulk Updater (Add Alt Text, Image Title For Image SEO) 100K+ installs · 4.7★ · 3 shared tags A -
AI Alt Text Generator 2K+ installs · 4.2★ · 3 shared tags A -
Fix Alt Text 1K+ installs · 4.1★ · 3 shared tags C -
Filikod – ALT Text Audit & Bulk Management 100+ installs · 4.2★ · 3 shared tags A -
Media Alt Text Manager 70+ installs · 3.6★ · 3 shared tags C -
WP Accessibility 60K+ installs · 4.6★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for Easy Alt Import Lite into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/easy-alt-import-lite" width="480" height="300" style="border:0" loading="lazy" title="Easy Alt Import Lite — Plugin Pulse"></iframe> Easy Alt Import Lite: 30+ active installs, 0.0★ (0 reviews). Plugin Pulse (WP Mayor), as of 2026-08-31. https://plugins.wpmayor.com/plugin/easy-alt-import-lite