Novalnet Payment Gateway for Easy Digital Downloads
by Novalnet · Payments
Also makes 3 other plugins · 1K+ installs across the portfolio →
Novalnet payment plugin provides all popular online payment methods for your Easy Digital Downloads webshop.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 83/100
Few reviews
Active installs
10+
≈18 estimated
Momentum
-4%
low volume, under 1,000 downloads a month
Biggest opportunity: “credit cards”, “direct debit” and “payment gateway integration for wordpress” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
83 health vs 68 average across 1,693 Payments plugins
Install conversion
How it's measured →0.1%
of downloads still active
At least 10 of 7.2K lifetime downloads are still running, below its category: the median Payments plugin keeps 1.0%, across 1,042 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Payments plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 4 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Most to gain: Rating quality
Updated today
Tested up to WordPress 6.8.12; the current branch is 7.1
4.0★ over 1 review, weighted for review count to 4.1★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
33
Momentum
Losing ground
-0.7
Velocity
places per keyword, 27d
11%
Breadth
of keywords climbing, 27d
-0.7
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| novalnet your tag | #2 | #2 | 0 |
| novalnet payment | #2 | #2 | 0 |
| easy digital downloads digital signature | #20 | #24 | down 5 |
| easy digital downloads discount | #21 | #24 | down 2 |
| wechat payment gateway | #24 | #23 | — |
| edd payment gateway | #24 | #24 | 0 |
| credit cards your tag | Not in the top 24 | ||
| direct debit your tag | Not in the top 24 | ||
| payment gateway integration for wordpress your tag | Not in the top 24 | ||
| tags: novalnet payment gateway your tag | Not checked yet | ||
50 searches this plugin appeared in over the last 90 days, 6 listed. 44 left out as unrelated or noise (years, numbers, stray words). 3 of its tags aren't in the top 24 for their own search.
What to do about it
- “credit cards”, “direct debit” and “payment gateway integration for wordpress” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Daily downloads
Since 5 Oct 2022 · 1,492 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 207 · peaks are release surges
Directory rank
Ranked about #30,400 to #44,800, alongside the other plugins at 10+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 1 Nov 2026.
Health trend
Composite health score, snapshotted daily
Update activity
Downloads in the last 30 days for every 1,000 active sites.
Not enough installs to measure. This needs at least 100 active sites; below that, a handful of downloads reads as tens of thousands.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
4
releases in the last 12 months
today
latest release · v2.5.1 · 5 Nov 2026
14
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “10+”. Our estimate pins where the real number sits.
Crossed into this band today and the previous band took 13 months to cross, so the real count is still just under 20.
Install history since 4 Oct 2022
Recent reviews
All reviews on wp.org ↗- ★★★★★ genuineprofile9.4y ago
This plugin has lot of features including subscription.Its working good.
Read on wp.org ↗
Languages
via translate.wordpress.orgTranslated into 1 language, 1 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
This plugin’s searches fall outside the topics measured so far. See the topics measured so far.
Readme readiness
5 of 8 pass · checked 4 Nov 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ✓ Has a FAQ 5 questions in the FAQ.
- ✓ FAQ asks real questions 5 of 5 read like questions a user would type.
- ! Names who it is for One audience phrase ("if you have"); say who the plugin is for and what they use it for.
- ✓ Names what it works with Mentions PayPal, Easy Digital Downloads.
- ✓ Headings and lists 21 headings and 13 lists.
- ✓ Enough to quote 9,967 characters of description.
- ! Tags match the text Only 2 of 5 tags appear in the text ("Credit Cards", "payment gateway integration for wordpress", "Tags: novalnet payment gateway" missing).
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-11-05 20+ → 10+ down after 390 days in tier
- 2025-10-11 10+ → 20+ up after 253 days in tier
- 2025-01-31 30+ → 10+ down after 62 days in tier
- 2024-11-30 20+ → 30+ up after 25 days in tier
- 2024-11-05 10+ → 20+ up after 93 days in tier
- 2024-08-04 20+ → 10+ down after 47 days in tier
- 2024-06-18 30+ → 20+ down after 53 days in tier
- 2024-04-26 20+ → 30+ up after 76 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Payment Plugins for PayPal WooCommerce 80K+ installs · 4.8★ · 1 shared tag A -
Payment Gateway for PayPal on WooCommerce 10K+ installs · 4.3★ · 1 shared tag A - I Inspire Commerce Gateway for WooCommerce 10K+ installs · 4.1★ · 1 shared tag B
-
MultiSafepay plugin for WooCommerce 3K+ installs · 4.1★ · 1 shared tag A -
GoCardless for WooCommerce 1K+ installs · 4.0★ · 1 shared tag A -
PayPlus Payment Gateway 1K+ installs · 3.6★ · 1 shared tag
Embed this report card
Drop a live Pulse card for Novalnet Payment Gateway for Easy Digital Downloads into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/easy-digital-downloads-payment-gateway-by-novalnet" width="480" height="300" style="border:0" loading="lazy" title="Novalnet Payment Gateway for Easy Digital Downloads — Plugin Pulse"></iframe> Novalnet Payment Gateway for Easy Digital Downloads: 10+ active installs, 4.0★ (1 reviews). Plugin Pulse (WP Mayor), as of 2026-11-05. https://plugins.wpmayor.com/plugin/easy-digital-downloads-payment-gateway-by-novalnet
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