Easy PayPal Custom Fields
by Richard Sweeney · Payments
Also makes 1 other plugin · 110+ installs across the portfolio →
Easily add a PayPal 'donate' or 'buy now' button to your site.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
D 47/100
Stale · Likely abandoned
Active installs
100+
≈160 estimated
Momentum
+7%
downloads vs prior 30d
Biggest opportunity: “meta”, “paypal” and “post” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
47 health vs 68 average across 1,685 Payments plugins
Install conversion
How it's measured →0.3%
of downloads still active
At least 100 of 28.9K lifetime downloads are still running, below its category: the median Payments plugin keeps 1.0%, across 1,043 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Payments plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
High removal-risk signals
63/100Maintenance and integrity signals that tend to precede a WordPress.org removal. Not an official status, a heads-up to act.
- Long abandoned. No update in 14+ years — the top precursor to removal once a vulnerability is found.
- Compatibility drift. Tested only up to WordPress 3.3.2, well behind 6.8.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Under-optimized
Most to gain: Update recency
Updated 5242 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 3.3.2; the current branch is 6.8
4.5★ over 10 reviews, smoothed to 4.17★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Last updated 5242 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
Not enough tracked days yet to call a direction. Momentum needs at least three keywords measured a week or more apart.
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| pay pal your tag | #7 | #3 | 0 |
| meta your tag | Not in the top 24 | ||
| paypal your tag | Not in the top 24 | ||
| post your tag | Not in the top 24 | ||
| types your tag | Not in the top 24 | ||
2 searches this plugin appeared in over the last 90 days, 1 listed. 1 left out as unrelated or noise (years, numbers, stray words). 4 of its tags aren't in the top 24 for their own search.
What to do about it
- “meta”, “paypal” and “post” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Daily downloads
Since 5 Oct 2022 · 1,489 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 849 · peaks are release surges
Directory rank
Ranked about #13,300 to #16,400, alongside the other plugins at 100+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 1 Nov 2026.
Rating trend
Star average over time · dips mark rough releases
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
No release in a yearHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
0
releases in the last 12 months
14.4y ago
latest release · v2.0.8 · 26 Jun 2012
6
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “100+”. Our estimate pins where the real number sits.
Crossed into this band 4 months ago; a band this size takes about a year or more to cross, which places it about 64% of the way through.
Install history since 8 Nov 2016
Recent reviews
All reviews on wp.org ↗- ★★★★★ pari12346.5y ago
lovely
Read on wp.org ↗ - ★★★★★ PracticallyAbstract11.6y ago
No Frills but does exactly what it needs to. Wish more plugins where like that.
Read on wp.org ↗ - ★★★★★ PCummings12.7y ago
Nice looking, simple to use and install. Thank you!!
Read on wp.org ↗ - ★★★★★ webportal13.1y ago
There are no instructions to achieve the above.
Read on wp.org ↗ - ★★★★★ andy13.2y ago
I’ve been using this for over a year now and it just works! dead simple to install and add buttons to posts and no technical stuff involved at all. Simple and efficient, brilliant 🙂
Read on wp.org ↗ - ★★★★★ Kirei kumari13.2y ago
super easy to use, simple but elegant, well done¡¡
Read on wp.org ↗ - ★★★★★ mgmaia13.3y ago
Não tem a Moeda Brasileira (Real)
Read on wp.org ↗ - ★★★★★ karll1013.5y ago
Great plugin, so easy to use…
Read on wp.org ↗
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
3 of 8 pass · checked 29 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Easily add a PayPal 'donate' or 'buy now' button to your site."
- ! Has a FAQ Only 2 questions in the FAQ; 3 or more gives an assistant something to match.
- ! FAQ asks real questions 0 of 2 FAQ entries are headings, not questions ("undefined").
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions PayPal.
- ! Headings and lists 0 headings and 0 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ! Enough to quote 904 characters of description; under 1,000 there is little to quote.
- ✓ Tags match the text 3 of 5 tags appear in the text; "meta", "pay pal" do not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-06-22 200+ → 100+ down after 2 days in tier
- 2026-06-20 100+ → 200+ up after 3 days in tier
- 2026-06-17 200+ → 100+ down after 735 days in tier
- 2024-06-12 300+ → 200+ down after 1 days in tier
- 2024-06-11 200+ → 300+ up after 1 days in tier
- 2024-06-10 300+ → 200+ down after 397 days in tier
- 2023-05-10 400+ → 300+ down after 1 days in tier
- 2023-05-09 300+ → 400+ up after 4 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Post Type Switcher 200K+ installs · 4.7★ · 2 shared tags A - N NS Featured Posts 4K+ installs · 4.5★ · 2 shared tags A
-
WP Old Post Date Remover 2K+ installs · 4.2★ · 2 shared tags D -
FV Simpler SEO 2K+ installs · 4.2★ · 2 shared tags A -
Display Post Metadata 400+ installs · 4.1★ · 2 shared tags B -
Advanced Custom Fields (ACF®) 2M+ installs · 4.5★ · 1 shared tag A
Embed this report card
Drop a live Pulse card for Easy PayPal Custom Fields into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/easy-paypal-custom-fields" width="480" height="300" style="border:0" loading="lazy" title="Easy PayPal Custom Fields — Plugin Pulse"></iframe> Easy PayPal Custom Fields: 100+ active installs, 4.5★ (10 reviews). Plugin Pulse (WP Mayor), as of 2026-11-02. https://plugins.wpmayor.com/plugin/easy-paypal-custom-fields
Spotted a number that looks wrong? Report a data issue and we'll check it against the source.