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eCards Lite

by Ciprian Popescu · Uncategorized

Also makes 8 other plugins · 2.6K+ installs across the portfolio →

eCards is a WordPress plugin used to send electronic cards (eCards) to friends.

⚠ Few reviews
How scoring works →
83 Health · B
Maintenance 98/100
Rating quality 76/100
Support 70/100

83 health vs 56 average across 16,380 Uncategorized plugins

Directory ranking optimization

How it's scored →

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

90 / 100

Excellent listing optimization

Biggest win: Rating quality

Update recency 100/100
WP compatibility 100/100
Rating quality 57/100
Listing tuning 100/100

To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.

Get the full rank-higher report →

Daily downloads

Since 2022-10-05 · 1,427 days · wp.org + Plugin Pulse archive

+40% vs prior 30d
-4Downloads · Aug 26

30-day downloads

Rolling 30-day volume · peaks are release surges

109

now · peak 346

11430d downloads · Aug 26

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

eCards Lite · #16188 you WP eCards · #10623

Rating trend

Star average over time · dips mark rough releases

4.3Stars · Aug 26

Update activity

How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.

1.1Kper 1k installs · Aug 26

Release cadence

Occasionally updated
from wp.org release tags

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

1

releases in the last 12 months

3mo ago

latest release · v4.3.3

1

tagged releases on record

Recent releases

4.3.3 · 3mo ago

What its installed base runs

via wordpress.org

Share of active installs on each version of this plugin · 86% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.

v4.3 86%
v4.2 14%

Estimated active installs

The public count shows “100+”. Our estimate pins where the real number sits.

modeled estimate
100–200 ≈150

Modeled within the band wp.org reports; tightens as we track daily.

Install history · since 2015-08-14 · 1,394 observations

100Installs · Aug 26

Estimated value

What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.

medium confidence

Est. annual revenue

≈$110 range $25–$520

Est. acquisition value

≈$380 range $63–$2.3K

A small install base leaves thin data to model from. The range spans more than 10x because wp.org publishes install counts as broad bands, and conversion and price compound on top. Read the midpoint as an order of magnitude, not a valuation.

How we estimate this

Assumptions

  • Free → paid conversion. 0.5%–2% of active installs pay for the pro tier. Typical for freemium WordPress plugins; the real rate varies a lot by product.
  • Annual price per customer. $49–$129 a year, typical for WordPress plugins rather than this plugin's own pricing.
  • Acquisition multiple. 2.5x–4.5x annual revenue, the going range for small WordPress-plugin businesses, stretched a little because downloads are growing.
  • Install base. 100–200 active installs, from our install estimate (wp.org only publishes the floor).

Inputs

Active installs
100–200
Category
Uncategorized
Pro tier
detected ("Lite" naming, the free tier of a paid product)
Download trend
growing (30d downloads up vs prior 30d)
Reviews
6
Last updated
104 days ago

Revenue is installs × conversion × price; value is revenue × a typical acquisition multiple. Every factor is an assumption band, so the output is a wide range on purpose. If you're buying or selling, treat this as a starting point for due diligence.

Details

Version
4.3.3
Last updated
3mo ago
Added
2015-07-04 · 11 yrs old
Requires WP
5.3
Tested up to
7.0.4
Requires PHP
7.1

Recent reviews

All reviews on wp.org ↗
  1. renebrungs
    7.8y ago

    I bought the PRO Version of this plugin two weeks ago. It does not work with the current WordPress Version 4.9.8. I contacted support several times (which is only possible by email and even that was made extra hard to find) and did not get any reply. I wish i would have read the other bad review before buying it. Will try to get my money back. This topic was modified 7 years, 7 months ago by renebrungs.

    Read on wp.org ↗
  2. Ciprian Popescu
    10.0y ago

    Compatible with the latest WordPress version and ready to translate using WordPress.org translation feature.

    Read on wp.org ↗
  3. Kimbert
    10.7y ago

    I paid for the e card version and it advertised paid support for 1 year. It was impossible to get support on this paid for plug in and by consequence I had to sweat thru all the steps and got my version in late for Xmas !!! very disappointed K Imbert

    Read on wp.org ↗
  4. TrogsWorld
    11.1y ago

    Great plugin, flexible, customizable and fits our needs. Highly recommended.

    Read on wp.org ↗
  5. voces
    11.2y ago

    great plugin, fits my current needs

    Read on wp.org ↗
  6. jackwoodhams
    11.2y ago

    a great, versatile plugin! Recommended.

    Read on wp.org ↗

Behavioral tests

via WP Hive

Automated install-time checks, tested on PHP 8.1.12 · WP 7.0.1

Low memory footprint
Low page-speed impact
Runs on latest PHP + WP
No PHP errors
No JS errors
Activates cleanly
No resource errors
No external HTTP errors
Optimized database use
Frequently updated

Languages

via translate.wordpress.org

Translated into 3 languages, 1 at 90% or more

Dutch 100%
Japanese 83%
Romanian 77%

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

No tier crossings observed yet.

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

Compare head to head →

Embed this report card

Drop a live Pulse card for eCards Lite into a readme, a review or a deck. It updates itself.

<iframe src="https://plugins.wpmayor.com/embed/ecards-lite" width="480" height="300" style="border:0" loading="lazy" title="eCards Lite — Plugin Pulse"></iframe>
Preview card ↗

eCards Lite: 100+ active installs, 4.3★ (6 reviews). Plugin Pulse (WP Mayor), as of 2026-09-01. https://plugins.wpmayor.com/plugin/ecards-lite