Effortless Custom Fields :: ECF
by Paras Ralhan · Login & Users
Also makes 1 other plugin · 10+ installs across the portfolio →
World’s least confusing custom fields plugin.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 83/100
Few reviews
Active installs
—
not reported yet
Momentum
+46%
downloads vs prior 30d
Biggest opportunity: “custom fields”, “customizer fields” and “metabox” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
83 health vs 61 average across 2,203 Login & Users plugins
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 25 days ago
Tested up to WordPress 7.1.4, the current branch or newer
5.0★ over 1 review, smoothed to 4.12★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
Not enough tracked days yet to call a direction. Momentum needs at least three keywords measured a week or more apart.
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| ecf | #1 | #1 | 0 |
| custom fields your tag | Not in the top 24 | ||
| customizer fields your tag | Not in the top 24 | ||
| metabox your tag | Not in the top 24 | ||
| profile fields your tag | Not in the top 24 | ||
| taxonomy fields your tag | Not in the top 24 | ||
1 search this plugin appeared in over the last 90 days. 5 of its tags aren't in the top 24 for their own search.
What to do about it
- “custom fields”, “customizer fields” and “metabox” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
- Already on top for “ecf”. #1 without listing it. A tag would change little there; your slots are better spent on a search you don't yet win.
Daily downloads
Since 5 Feb 2024 · 999 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 191 · peaks are release surges
Directory rank
Ranked about #49,700 to #68,000, alongside the other plugins with fewer than 10 installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 21 Oct 2026.
Health trend
Composite health score, snapshotted daily
Update activity
Downloads in the last 30 days for every 1,000 active sites.
Not enough installs to measure. This needs at least 100 active sites; below that, a handful of downloads reads as tens of thousands.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
1
releases in the last 12 months
25d ago
latest release · v1.1.0 · 6 Oct 2026
2
tagged releases on record
Recent releases
Estimated active installs
wp.org publishes an install count once a plugin has enough of them. This one has none yet.
wp.org reports no install count for this plugin yet.
Install history since 4 Feb 2024
Recent reviews
All reviews on wp.org ↗- ★★★★★ rahulkhann111mo ago
This plugin really touched my heart. The UI is clean and beautiful, and interactions are so smooth that the creator has put life into it. Everything just makes sense in the first use itself. Awesome work!
Read on wp.org ↗
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
3 of 8 pass · checked 31 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ! Has a FAQ Only 1 question in the FAQ; 3 or more gives an assistant something to match.
- ! FAQ asks real questions 0 of 1 FAQ entries are headings, not questions ("undefined").
- ✓ Names who it is for Names its audience or use cases ("if you want", "use this").
- ! Names what it works with Names no plugin, service or platform it works with.
- ✓ Headings and lists 7 headings and 8 lists.
- ✓ Enough to quote 4,765 characters of description.
- ! Tags match the text Only 1 of 5 tags appear in the text ("customizer fields", "metabox", "Profile Fields", "taxonomy fields" missing).
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
No tier crossings observed yet.
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Bonzer Custom Fields Creator 10+ installs · 3.6★ · 4 shared tags -
CubeWP Framework 3K+ installs · 4.3★ · 2 shared tags B - M Meta Content 200+ installs · 4.1★ · 2 shared tags C
- B Buddypress XProfile Custom Field Types Reloaded 40+ installs · 3.9★ · 2 shared tags D
-
Modern Fields, Custom Fields for Gutenberg 30+ installs · 4.4★ · 2 shared tags A -
Advanced Custom Fields (ACF®) 2M+ installs · 4.5★ · 1 shared tag A
Embed this report card
Drop a live Pulse card for Effortless Custom Fields :: ECF into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/effortless-custom-fields" width="480" height="300" style="border:0" loading="lazy" title="Effortless Custom Fields :: ECF — Plugin Pulse"></iframe> Effortless Custom Fields :: ECF: no active install count reported, 5.0★ (1 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/effortless-custom-fields
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