Elmo
by PrivacyLab · Privacy & Consent
Elmo powered by PrivacyLab is the ultimate GDPR compliant tool for the management of cookie banners and privacy notices for processing carried out by …
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
C 59/100
Stale · Few reviews
Active installs
900+
≈970 estimated
Momentum
+26%
low volume, under 1,000 downloads a month
Biggest opportunity: “cookie”, “gdpr” and “privacy” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
59 health vs 69 average across 918 Privacy & Consent plugins
Install conversion
How it's measured →17%
of downloads still active
At least 900 of 5.2K lifetime downloads are still running, above its category: the median Privacy & Consent plugin keeps 2.1%, across 503 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Privacy & Consent plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Room to improve
Most to gain: Update recency
Updated 569 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 6.7.11; the current branch is 7.1
4.2★ over 5 reviews, weighted for review count to 4.1★ and held back under 25 reviews
3 of 5 tags set · short description in place
To rank higher: Last updated 569 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
Not enough tracked days yet to call a direction. Momentum needs at least three keywords measured a week or more apart.
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| cookie your tag | Not in the top 24 | ||
| gdpr your tag | Not in the top 24 | ||
| privacy your tag | Not in the top 24 | ||
0 searches this plugin appeared in over the last 90 days. 3 of its tags aren't in the top 24 for their own search.
What to do about it
- “cookie”, “gdpr” and “privacy” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Daily downloads
Since 5 Oct 2022 · 1,491 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 529 · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
No release in a yearHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
0
releases in the last 12 months
1.6y ago
latest release · v1.3.0 · 14 Apr 2025
4
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 85% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “900+”. Our estimate pins where the real number sits.
Crossed into this band 9 months ago; a band this size takes about a year or more to cross, which places it about 72% of the way through.
Install history since 4 Oct 2022
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
This plugin’s searches fall outside the topics measured so far. See the topics measured so far.
Readme readiness
1 of 8 pass · checked 1 Nov 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ! Has a FAQ Only 2 questions in the FAQ; 3 or more gives an assistant something to match.
- ! FAQ asks real questions 0 of 2 FAQ entries are headings, not questions ("undefined").
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ! Names what it works with Names no plugin, service or platform it works with.
- ! Headings and lists 0 headings and 0 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ! Enough to quote 598 characters of description; under 1,000 there is little to quote.
- ✓ Tags match the text All 3 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-02-13 800+ → 900+ up after 233 days in tier
- 2025-06-25 700+ → 800+ up after 167 days in tier
- 2025-01-09 600+ → 700+ up after 196 days in tier
- 2024-06-27 500+ → 600+ up after 121 days in tier
- 2024-02-27 400+ → 500+ up after 156 days in tier
- 2023-09-24 300+ → 400+ up after 142 days in tier
- 2023-05-05 200+ → 300+ up after 133 days in tier
- 2022-12-23 100+ → 200+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
LegalBlink for Aruba 10K+ installs · 3.6★ · 3 shared tags -
FAZ Cookie Manager 3K+ installs · 4.7★ · 3 shared tags A -
Cookie Information – Cookie Banner with Consent Mode v2 2K+ installs · 3.7★ · 3 shared tags B -
Show Me The Cookies 400+ installs · 4.1★ · 3 shared tags B -
LegalBlink 400+ installs · 4.0★ · 3 shared tags B -
Cookieless Privacy-Focused Google Analytics 100+ installs · 4.1★ · 3 shared tags D
Embed this report card
Drop a live Pulse card for Elmo into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/elmo-privacylab" width="480" height="300" style="border:0" loading="lazy" title="Elmo — Plugin Pulse"></iframe> Elmo: 900+ active installs, 4.2★ (5 reviews). Plugin Pulse (WP Mayor), as of 2026-11-04. https://plugins.wpmayor.com/plugin/elmo-privacylab
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