Event Espresso – Custom Email Template Shortcode
by Aakif Kadiwala · Email & Marketing
Also makes 3 other plugins · 50+ installs across the portfolio →
Create a Custom Shortcode for Default Message Template of Event Espresso.
44 health vs 63 average across 1,689 Email & Marketing plugins
Removal-risk signals
28/100Maintenance and integrity signals that tend to precede a WordPress.org removal. Not an official status, a heads-up to act.
- Not actively maintained. No update in about 2 years.
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Room to improve
Biggest win: Update recency
To rank higher: Last updated 1078 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Daily downloads
Since 2024-09-16 · 730 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peaks are release surges
68
now · peak 68
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Estimated active installs
The public count shows “10+”. Our estimate pins where the real number sits.
Modeled within the band wp.org reports; tightens as we track daily.
Install history · since 2026-09-15 · 2 observations
Estimated value
What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.
Est. annual revenue
Est. acquisition value
We can't see a pro tier, so this plugin may earn little or nothing from these installs. A small install base leaves thin data to model from.
How we estimate this
Assumptions
- Free → paid conversion. 0.05%–0.5% of active installs pay for something. No pro tier is visible, so this band starts near zero.
- Annual price per customer. $49–$149 a year, typical for Email & Marketing plugins rather than this plugin's own pricing.
- Acquisition multiple. 2.5x–4.5x annual revenue, the going range for small WordPress-plugin businesses, stretched a little because downloads are growing.
- Install base. 10–20 active installs, from our install estimate (wp.org only publishes the floor).
Inputs
- Active installs
- 10–20
- Category
- Email & Marketing
- Pro tier
- none detected
- Download trend
- growing (30d downloads up vs prior 30d)
- Reviews
- 0
- Last updated
- 1078 days ago
Revenue is installs × conversion × price; value is revenue × a typical acquisition multiple. Every factor is an assumption band, so the output is a wide range on purpose. If you're buying or selling, treat this as a starting point for due diligence.
Details
Known vulnerabilities
via Wordfence Intelligence1 disclosed vulnerability on record for this plugin, 1 still affects the current version.
- Medium · 6.1 Event Espresso – Custom Email Template Shortcode <= 1.0.0 - Reflected Cross-Site Scripting ↗2025-04-14 CVE-2025-32507 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 1.0.0 No patch available
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
No tier crossings observed yet.
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Eway Payment Gateway 800+ installs · 4.1★ · 1 shared tag A - F Files Addon for Event Espresso 4 40+ installs · 4.1★ · 1 shared tag D
- E Event Espresso Smooth Integration 30+ installs · 4.0★ · 1 shared tag D
- E Event Espresso – QuickPay (EE 4.x+) 10+ installs · 4.0★ · 1 shared tag D
- C Custom Event Espresso Event Displayer 10+ installs · 3.9★ · 1 shared tag D
-
Multiple Event Reminders for Event Espresso — installs · 3.6★ · 1 shared tag B
Embed this report card
Drop a live Pulse card for Event Espresso – Custom Email Template Shortcode into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/email-shortcode" width="480" height="300" style="border:0" loading="lazy" title="Event Espresso – Custom Email Template Shortcode — Plugin Pulse"></iframe> Event Espresso – Custom Email Template Shortcode: 10+ active installs, 0.0★ (0 reviews). Plugin Pulse (WP Mayor), as of 2026-09-16. https://plugins.wpmayor.com/plugin/email-shortcode