Embedly

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

Share of active installs on each version of this plugin · 94% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.

Refined from the date this plugin crossed into its current band.

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from.

1. ★★★★★ harry74

   8.3y ago

   When I first discovered this plugin I wanted to write a stellar review and give it like 20 stars, as it seemed to solve one of the biggest problems of BuddyPress. But when by solving a problem you create an even bigger one, it kind of defeats the purpose. In BP when you post a link on the activity stream, it doesn’t generate a preview unless it comes from some specific big websites (e.g. YouTube, Vimeo). Even links from sites like Facebook, Apple or IMDb show no preview. I tested many, if not all, free plugins that claim to tackle this issue – almost none worked with BP. Now, this plugin does a great job. It must support a huge number of websites, because I posted from some unknown ones with no problem whatsoever. Seemed too good to be true. And unfortunately it was… As I found out later, when Embedly is activated posts from some sources that BP supports by default stop working correctly (happened with YouTube and Vimeo). A preview is still generated, but it is only a dead image of the video. By dead I mean you cannot click play or even click on the title and open the video in a new tab. Since nobody in their right mind would be OK with building a social network where users cannot post YouTube videos, this otherwise great plugin becomes essentially useless. An easy solution would be what Iframely Responsive Embeds plugin does: it has an option “Do not override default embed providers” (the problem is that they do not support so many websites as Embedly). Hopefully Embedly will provide something similar in the future, because it really is a shame – I tried some crazy URLs, even from sources not on their list, and it still generated a perfect preview! The other problem, as you can tell by the title, is support. Not to put too fine a point on it, it simply doesn’t exist. I opened a ticket and described the bug, asking if there is a solution. It’s been five days now and counting… It seems that support is there just for effect. And imagine that I am a potential paying customer, as I clearly stated that if the problem is solved I would like to purchase a premium package or custom code or something, in order to remove their branding from the previews. Again, a shame… So it has to be one star. This topic was modified 8 years, 1 month ago by harry74. This topic was modified 8 years, 1 month ago by harry74.

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2. ★★★★★ Ward

   8.9y ago

   Dirty uninstallation and branding is why I gave this 4.

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3. ★★★★★ Wes Candela

   9.1y ago

   I use and have used Embedly for years now. Ultimately it’s handy and it’s a plugin I consider “core”. However… It doesn’t allow you to play with the back end of the plugin anymore. This means no changing fonts, no changing preview dims, no changing font colors and background colors. You can set these options in settings panel, but they don’t always translate to what displYs inn the screen. But that being said, I’m giving this A 5 ⭐️ review because, when everything is said and done: This plugin flat out rocks and I use it on practically every article I write. I can insert a link to Wikipedia or IMDB when writing an article, and Embedly will take that link and change it from a bunch on letters to a preview of the page, see examples in article: I am a paying customer of theirs I dig the plug-it so much. If you want to see it in action, go to my site here: http://voicesfilm.com Rock on boys. Please consider letting us play with backend of plugin .php…

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4. ★★★★★ Zsolt Revay Giran

   9.2y ago

   After deactivating the plugin I still have embedly script running from the database leftover that is not cleaned up and now I have to trace the leftovers manually. Stay away from this plugin.

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5. ★★★★★ paddor82

   9.4y ago

   Embed.ly is a great tool to neatly embed all kinds of sources into your blog posts as stylish “cards”. It works like a charm. The only drawback I see is that changes in the plugin settings don’t affect cards on existing posts. E.g. if you change the theme of your blog to something darker and you hence change the Embed.ly theme from light to dark, it won’t update the existing posts but only affect newly created cards. Same if you want to deactivate the social sharing buttons on all existing cards. So I give only 4 stars. This topic was modified 9 years, 3 months ago by paddor82.

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6. ★★★★★ thechihuahua

   9.7y ago

   took me 30 mins to set up an account and get the key to activate, and setting up stuff, but it shows blank…

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7. ★★★★★ JillEB

   9.9y ago

   I was really excited to find and use this plugin. The first time I sent a message to CS I received no reply. When I emailed again I was told, “There’s no record of your email.” Okay. Stuff happens… I then had another issue and was mid-thread and the embed.ly CS team simply stopped responding. I’ve followed up with additional messages but no reply. My suggestion? AVOID THIS PLUGIN!

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8. ★★★★★ btreece84

   10.4y ago

   Come on, guys. Change log shows last update for version 4.0.9, and you just released version 4.0.12. The 4.0.9/4.0.10 updates broke my site and I had to contact support just find out that the plugin needed to be reset to use it again. Update the change log and make it a freaking priority already. There’s a REASON the tab is there… Auto updates through the repo are worthless without an updated change log. 1 star for the dunce. 5 stars if you can make it 5 new and consecutive updates without missing the log when you issue the code update (not a day later). Seriously.

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Automated install-time checks, tested on PHP 8.1.12 · WP 7.0.1

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

1. 2026-02-21 3K+ → 2K+ down after 478 days in tier
2. 2024-10-31 4K+ → 3K+ down after 450 days in tier
3. 2023-08-08 5K+ → 4K+ down

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

• Embed PDF Viewer 20K+ installs · 4.4★ · 3 shared tags A
• W Wistia WordPress Plugin 2K+ installs · 3.6★ · 3 shared tags D
• Advanced Responsive Video Embedder for Rumble, Odysee, YouTube, Vimeo, Kick … 20K+ installs · 4.2★ · 2 shared tags A
• PDF.js Viewer 20K+ installs · 4.3★ · 2 shared tags A
• Disable Embeds 10K+ installs · 4.2★ · 2 shared tags A
• Featured Video Plus 10K+ installs · 4.7★ · 2 shared tags D

Embed this report card

Drop a live Pulse card for Embedly into a readme, a review or a deck. It updates itself.

Embedly: 2K+ active installs, 3.5★ (20 reviews). Plugin Pulse (WP Mayor), as of 2026-08-29. https://plugins.wpmayor.com/plugin/embedly