ESTO payment methods
by estogroup · Uncategorized
Adds ESTO payment gateway to a Woocommerce instance.
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Health
B 83/100
Few reviews
Active installs
600+
≈600 estimated
Momentum
+2%
downloads vs prior 30d
Biggest opportunity: Add “methods” and “instance” to your wp.org tags. You rank #6 and #15 for them without listing them, close enough for a declared tag to move you up. WordPress.org counts only your first five tags, so with 0 listed these are the slots worth spending.
83 health vs 58 average across 25,735 Uncategorized plugins
Install conversion
How it's measured →12%
of downloads still active
At least 600 of 4.8K lifetime downloads are still running, above its category: the median Uncategorized plugin keeps 0.6%, across 17,764 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Uncategorized plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 23 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Most to gain: Listing tuning
Updated 61 days ago
Tested up to WordPress 7.1.4, the current branch or newer
5.0★ over 1 review, smoothed to 4.12★ and held back under 25 reviews
0 of 5 tags set · short description in place
To rank higher: Only 0 tags — use the full 5 relevant tags so search matches more queries.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
35
Momentum
Losing ground
-0.3
Velocity
places per keyword, 25d
10%
Breadth
of keywords climbing, 25d
-0.2
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| payment methods | #6 | #22 | up 1 |
| methods | #6 | #21 | down 1 |
| instance | #15 | #24 | 0 |
| display payment methods | #7 | #23 | 0 |
| payment methods discounts | #9 | #24 | down 1 |
| calculate | #24 | #24 | 0 |
22 searches this plugin appeared in over the last 90 days, 6 listed. 16 left out as unrelated or noise (years, numbers, stray words).
What to do about it
- Add “methods” and “instance” to your wp.org tags. You rank #6 and #15 for them without listing them, close enough for a declared tag to move you up. WordPress.org counts only your first five tags, so with 0 listed these are the slots worth spending.
Daily downloads
Since 15 Jul 2026 · 109 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 897 · peaks are release surges
Directory rank
wp.org popularity rank over time · lower is better
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
23
releases in the last 12 months
2mo ago
latest release · v3.0.31 · 31 Aug 2026
23
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “600+”. Our estimate pins where the real number sits.
Crossed into this band 16 days ago and a band this size takes about a year or more to cross, so the real count is still just over 600.
At the current install trend, crossing 700+ in roughly 53 days.
Install history since 14 Jul 2026
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0.1
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
4 of 8 pass · checked 27 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Adds ESTO payment gateway to a Woocommerce instance."
- ! Has a FAQ No FAQ section.
- ! FAQ asks real questions No FAQ to judge.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions WooCommerce.
- ✓ Headings and lists 2 headings and 8 lists.
- ✓ Enough to quote 1,112 characters of description.
- ! Tags match the text No tags set.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-10-15 500+ → 600+ up after 59 days in tier
- 2026-08-17 400+ → 500+ up
Embed this report card
Drop a live Pulse card for ESTO payment methods into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/esto-payment-methods" width="480" height="300" style="border:0" loading="lazy" title="ESTO payment methods — Plugin Pulse"></iframe> ESTO payment methods: 600+ active installs, 5.0★ (1 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/esto-payment-methods
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