GDPR Compliance for Mailchimp
by Evan Herman · Privacy & Consent
Also makes 15 other plugins · 113.1K+ installs across the portfolio →
This extends Easy Forms for Mailchimp to help forms comply with The EU General Data Protection Regulation (GDPR).
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
D 46/100
Stale · Likely abandoned · Few reviews
Active installs
2K+
≈2.5K estimated
Momentum
+70%
low volume, under 1,000 downloads a month
Biggest opportunity: “compliance”, “eu” and “gdpr” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
46 health vs 69 average across 917 Privacy & Consent plugins
Install conversion
How it's measured →3.5%
of downloads still active
At least 2K of 57.9K lifetime downloads are still running, above its category: the median Privacy & Consent plugin keeps 2.1%, across 503 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Privacy & Consent plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
Removal-risk signals
53/100Maintenance and integrity signals that tend to precede a WordPress.org removal. Not an official status, a heads-up to act.
- Long abandoned. No update in 3+ years — the top precursor to removal once a vulnerability is found.
- Falling behind WordPress. Tested up to WordPress 6.3.14.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Room to improve
Most to gain: Update recency
Updated 1128 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 6.3.14; the current branch is 7.1
3.7★ over 3 reviews, weighted for review count to 4.1★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Last updated 1128 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
Not enough tracked days yet to call a direction. Momentum needs at least three keywords measured a week or more apart.
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| yikes mailchimp your tag | #2 | #2 | 0 |
| yikes | #8 | #9 | down 2 |
| compliance your tag | Not in the top 24 | ||
| eu your tag | Not in the top 24 | ||
| gdpr your tag | Not in the top 24 | ||
| mailchimp your tag | Not in the top 24 | ||
3 searches this plugin appeared in over the last 90 days, 2 listed. 1 left out as unrelated or noise (years, numbers, stray words). 4 of its tags aren't in the top 24 for their own search.
What to do about it
- “compliance”, “eu” and “gdpr” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Daily downloads
Since 5 Oct 2022 · 1,491 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 2.5K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
No release in a yearHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
0
releases in the last 12 months
3.1y ago
latest release · v1.3.8 · 2 Oct 2023
15
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 99% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “2K+”. Our estimate pins where the real number sits.
Crossed into this band 13 months ago; the previous band took 13 months to cross, which places it about 50% of the way through.
Install history since 10 Jan 2020
Recent reviews
All reviews on wp.org ↗- ★★★★★ Paul2.6y ago
links to privacy etc. not working
Read on wp.org ↗ - ★★★★★ ctk757.4y ago
The perfect companion for the “Easy Forms for Mailchimp” plugin, if youre in the EU. I tried a few mailchimp integrations before and i found this to be the user friendliest and best. Very flexible and many options – without coding. And…Friendly and fast Support. 5Stars+ here!
Read on wp.org ↗ - ★★★★★ BeeCee7.9y ago
Thanks for that AddOn! Very useful and perfect for GDPR purposes!
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 1.3.8 Update tested up to value. Remove reference to old author. Update URLs, email addresses and backlinks to new website. 1.3.8
- — Version 1.3.7 Housekeeping 1.3.7
- — Version 1.3.5 Remove unnecessary files 1.3.5
- — Version 1.3.4 Replace deprecated function wp_make_content_images_responsive 1.3.4
- — Version 1.3.3 Security Update 1.3.3
- — Version 1.3.2 Fixing a syntax error for older versions of PHP. 1.3.2
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
This plugin’s searches fall outside the topics measured so far. See the topics measured so far.
Readme readiness
5 of 8 pass · checked 3 Nov 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "This extends Easy Forms for Mailchimp to help forms comply with The EU General Data Protection Regulation (..."
- ✓ Has a FAQ 3 questions in the FAQ.
- ✓ FAQ asks real questions 3 of 3 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions Mailchimp.
- ! Headings and lists 0 headings and 0 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ! Enough to quote 989 characters of description; under 1,000 there is little to quote.
- ✓ Tags match the text 4 of 5 tags appear in the text; "Yikes MailChimp" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2025-10-23 3K+ → 2K+ down after 400 days in tier
- 2024-09-18 4K+ → 3K+ down after 370 days in tier
- 2023-09-14 5K+ → 4K+ down after 724 days in tier
- 2021-09-20 4K+ → 5K+ up after 513 days in tier
- 2020-04-25 3K+ → 4K+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Cookie Compliance for WordPress – Cookie Consent, GDPR & CCPA 800K+ installs · 4.8★ · 2 shared tags B -
Cookiez – GDPR & CCPA Cookie Banner & Consent Manager 50K+ installs · 4.0★ · 2 shared tags B -
One Stop Shop for WooCommerce 10K+ installs · 4.2★ · 2 shared tags A -
The GDPR Framework By Data443 10K+ installs · 4.6★ · 2 shared tags A -
GDPR 10K+ installs · 4.3★ · 2 shared tags A -
Cookie-Script.com 10K+ installs · 3.5★ · 2 shared tags B
Embed this report card
Drop a live Pulse card for GDPR Compliance for Mailchimp into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/eu-opt-in-compliance-for-mailchimp" width="480" height="300" style="border:0" loading="lazy" title="GDPR Compliance for Mailchimp — Plugin Pulse"></iframe> GDPR Compliance for Mailchimp: 2K+ active installs, 3.7★ (3 reviews). Plugin Pulse (WP Mayor), as of 2026-11-03. https://plugins.wpmayor.com/plugin/eu-opt-in-compliance-for-mailchimp
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