Expire Content Block
by zellerpure · Blocks
Block that hides or replaces content after a set date/time. Perfect for promotions, events, and temporary announcements.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 73/100
Few reviews
Active installs
20+
≈21 estimated
Momentum
+66%
downloads vs prior 30d
Biggest opportunity: Swap “block” for “expire content”. “block” isn't earning its slot: you're not in the first 24 results for its own search. “expire content” sits at #9 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
73 health vs 71 average across 2,523 Blocks plugins
Install conversion
How it's measured →3.6%
of downloads still active
At least 20 of 557 lifetime downloads are still running, above its category: the median Blocks plugin keeps 2.1%, across 1,578 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Blocks plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Most to gain: Rating quality
Updated 289 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 6.9.11, the current branch or newer
5.0★ over 1 review, smoothed to 4.12★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
26
Momentum
Losing ground
-1.5
Velocity
places per keyword, 27d
0%
Breadth
of keywords climbing, 27d
-1.3
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| expire content | #9 | #22 | down 2 |
| timed content your tag | #11 | #23 | up 4 |
| expire your tag | #13 | #24 | down 1 |
| block your tag | Not in the top 24 | ||
| gutenberg your tag | Not in the top 24 | ||
| schedule your tag | Not in the top 24 | ||
4 searches this plugin appeared in over the last 90 days, 3 listed. 1 left out as unrelated or noise (years, numbers, stray words). 3 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “block” for “expire content”. “block” isn't earning its slot: you're not in the first 24 results for its own search. “expire content” sits at #9 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- One page off on “expire”. #13 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
- One page off on “timed content”. #11 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
Daily downloads
Since 23 Dec 2025 · 312 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 74 · peaks are release surges
Directory rank
Ranked about #25,300 to #28,300, alongside the other plugins at 20+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 21 Oct 2026.
Update activity
Downloads in the last 30 days for every 1,000 active sites.
Not enough installs to measure. This needs at least 100 active sites; below that, a handful of downloads reads as tens of thousands.
Estimated active installs
The public count shows “20+”. Our estimate pins where the real number sits.
Crossed into this band 20 days ago and a band this size takes about a year or more to cross, so the real count is still just over 20.
Install history since 15 Sep 2026
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
7 of 8 pass · checked 25 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Block that hides or replaces content after a set date/time. Perfect for promotions, events, and temporary a..."
- ✓ Has a FAQ 6 questions in the FAQ.
- ✓ FAQ asks real questions 6 of 6 read like questions a user would type.
- ! Names who it is for One audience phrase ("perfect for"); say who the plugin is for and what they use it for.
- ✓ Names what it works with Mentions WooCommerce, Gutenberg, Block editor.
- ✓ Headings and lists 3 headings and 3 lists.
- ✓ Enough to quote 1,504 characters of description.
- ✓ Tags match the text All 5 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-10-11 10+ → 20+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Spectra Legacy – Gutenberg Blocks 1M+ installs · 4.7★ · 2 shared tags A -
Crowdsignal Forms 200K+ installs · 4.1★ · 2 shared tags A -
Flexible Table Block 40K+ installs · 4.6★ · 2 shared tags A -
Genesis Blocks 40K+ installs · 3.8★ · 2 shared tags B -
Snow Monkey Forms 30K+ installs · 4.3★ · 2 shared tags A -
Snow Monkey Blocks 30K+ installs · 4.1★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for Expire Content Block into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/expire-content-block" width="480" height="300" style="border:0" loading="lazy" title="Expire Content Block — Plugin Pulse"></iframe> Expire Content Block: 20+ active installs, 5.0★ (1 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/expire-content-block
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