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Favorites

by Hook & Filter · Uncategorized

Also makes 1 other plugin · 100K+ installs across the portfolio →

Favorites for any post type. Easily add favoriting/liking, wishlists, or any other similar functionality using the developer-friendly API.

How scoring works →
89 Health · A
Maintenance 100/100
Rating quality 89/100
Support 70/100

89 health vs 56 average across 16,376 Uncategorized plugins

Directory ranking optimization

How it's scored →

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

83 / 100

Well optimized

Biggest win: Support resolution

Update recency 100/100
WP compatibility 100/100
Rating quality 89/100
Listing tuning 100/100
Support resolution 0/100

To rank higher: Mark more forum threads resolved — the resolved ratio feeds the ranking.

Get the full rank-higher report →

Daily downloads

Since 2022-10-05 · 1,425 days · wp.org + Plugin Pulse archive

-7% vs prior 30d
197Downloads · Aug 26

30-day downloads

Rolling 30-day volume · peaks are release surges

7.0K

now · peak 9.7K

6.9K30d downloads · Aug 26

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

Favorites · #1709 you Solid Post Likes · #8996 DBWD Bookmark Page · #25491 CBX Bookmark & Favor · #6146

Rating trend

Star average over time · dips mark rough releases

4.6Stars · Aug 26

Update activity

How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.

692per 1k installs · Aug 26

Release cadence

Occasionally updated
from wp.org release tags

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

1

releases in the last 12 months

2mo ago

latest release · v2.3.7

33

tagged releases on record

Recent releases

2.3.7 · 2mo ago2.3.6 · 1.4y ago2.3.5 · 1.5y ago2.3.4 · 1.7y ago2.3.3 · 3.3y ago2.3.2 · 3.8y ago2.3.1 · 7.7y ago2.3.0 · 7.8y ago2.2.0 · 8.2y ago2.1.6 · 9.2y ago2.1.5 · 9.2y ago2.1.4 · 9.2y ago2.1.3 · 9.2y ago2.1.2 · 9.2y ago

What its installed base runs

via wordpress.org

Share of active installs on each version of this plugin · 98% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.

v2.3 98%
Older / other versions 2.1%

Estimated active installs

The public count shows “10K+”. Our estimate pins where the real number sits.

tracked estimate
10K–20K ≈19K

Refined from the date this plugin crossed into its current band.

Install history · since 2015-03-10 · 1,467 observations

10KInstalls · Aug 26

Estimated value

What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.

Est. annual revenue

N/A

Est. acquisition value

N/A

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price.

Details

Version
2.3.8
Last updated
8d ago
Added
2015-03-05 · 11 yrs old
Requires WP
3.8
Tested up to
7.1
Requires PHP
5.4

Recent reviews

All reviews on wp.org ↗
  1. Mladen Gradev
    4mo ago

    Everyone loves to bookmark their favorite things. This plugin does a great job for that! Thank you!

    Read on wp.org ↗
  2. muhammadnan
    6mo ago

    The plugin works great. But from quite some time we’re getting wordfence saying this is highly vulnerable but we’re not getting any update of plugin from 8 months

    Read on wp.org ↗
  3. digitaloneagency
    1.3y ago

    Simple, lightweight, and works flawlessly. We styled the shortlist, added a clear button, and integrated it into a form — all without issues. Highly recommended — thanks for a great plugin!

    Read on wp.org ↗
  4. eickit
    1.5y ago

    The plugin met my needs exactly. It can be adapted really well to your own needs and it works. Many thanks to the author.

    Read on wp.org ↗
  5. NixXxon23
    1.9y ago

    Perfectly did the job. Lightweight, well documented, we need more plugins like this one.

    Read on wp.org ↗
  6. michaelw_dc
    2.1y ago

    Works quite well, and was adaptable to my needs. My only wish was for a JS API so that I could manually trigger adds & removals. I perused the plugin’s scripts and figured out how I could do it myself, and put it in for a custom listing interface (a menu item button that shows the user’s saved resources on click, and with additional controls to remove saved resources via JS).

    Read on wp.org ↗
  7. granatdesign
    2.5y ago

    I think this plugin is exactly what I’m looking for. Well done!

    Read on wp.org ↗
  8. styzer
    2.5y ago

    This plugin was a winner. But no more. Too bad. Two stars for the earlier success, 3 stars down for absence and silence. The plugin inserts text instead of a button (from the shortcode I suppose), so ALL my posts start with a BOLD F (for Favorited). No more buttons can be visible anymore. WP is now at version 6.4.3. I wish the developers all the best. They will be missed. Andre

    Read on wp.org ↗

Latest updates

via wp.org changelog

Recent releases and news for this plugin

  1. Version 2.3.7 Security Updates Translation updates 2.3.7
  2. Version 2.3.6 Adds filter to customize the “Clear Favorites” button text (favorites/clear_favorites_text) Adds filter to customize the “No Favorites” text in a list (favorites/no_favorites_text) 2.3.6
  3. Version 2.3.5 Security update 2.3.5
  4. Version 2.3.4 Tested with WordPress v6.4 Fixes various PHP errors Security update 2.3.4
  5. Version 2.3.3 Security update. 2.3.3
  6. Version 2.3.2 Security update. 2.3.2

Known vulnerabilities

via Wordfence Intelligence

4 disclosed vulnerabilities on record for this plugin, all fixed in the current version. Sites on older versions stay exposed until they update.

  1. 2025-07-21 CVE-2025-60202 Improper Control of Filename for Include/Require Statement in PHP Program ('PHP Remote File Inclusion') Affects <= 2.3.6 Patched in 2.3.7
  2. 2025-03-04 CVE-2025-1452 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 2.3.4 Patched in 2.3.5
  3. 2024-03-29 CVE-2024-2948 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 2.3.3 Patched in 2.3.4
  4. 2023-05-30 CVE-2023-2304 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 2.3.2 Patched in 2.3.3

Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.

CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.

Behavioral tests

via WP Hive

Automated install-time checks, tested on PHP 8.1.12 · WP 7.0.1

Low memory footprint
Low page-speed impact
Runs on latest PHP + WP
No PHP errors
No JS errors
Activates cleanly
No resource errors
No external HTTP errors
Optimized database use
Frequently updated

Languages

via translate.wordpress.org

Translated into 11 languages, 6 at 90% or more

Chinese (China) 96%
Persian 96%
Spanish (Chile) 96%
Spanish (Spain) 96%
French (France) 95%
Russian 93%
Polish 27%
Danish 24%
Dutch 22%
German 18%
Japanese 10%

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

  1. 2023-06-09 20K+ → 10K+ down

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

Compare head to head →

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Drop a live Pulse card for Favorites into a readme, a review or a deck. It updates itself.

<iframe src="https://plugins.wpmayor.com/embed/favorites" width="480" height="300" style="border:0" loading="lazy" title="Favorites — Plugin Pulse"></iframe>
Preview card ↗

Favorites: 10K+ active installs, 4.6★ (133 reviews). Plugin Pulse (WP Mayor), as of 2026-08-29. https://plugins.wpmayor.com/plugin/favorites