Favorites
by Hook & Filter · Uncategorized
Also makes 1 other plugin · 100K+ installs across the portfolio →
Favorites for any post type. Easily add favoriting/liking, wishlists, or any other similar functionality using the developer-friendly API.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 89/100
no flags
Active installs
10K+
≈15K estimated
Momentum
-18%
downloads vs prior 30d
Biggest opportunity: Swap “like” and “likes” for “anonymous” and “denied”. “like” isn't earning its slot: you're not in the first 24 results for its own search. “anonymous” sits at #7 untagged, close enough for a declared tag to move it up. “likes” isn't earning its slot: you're not in the first 24 results for its own search. “denied” sits at #9 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
89 health vs 58 average across 25,734 Uncategorized plugins
Install conversion
How it's measured →3.1%
of downloads still active
At least 10K of 319.7K lifetime downloads are still running, above its category: the median Uncategorized plugin keeps 0.6%, across 17,766 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Uncategorized plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 2 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Most to gain: Support resolution
Updated 71 days ago
Tested up to WordPress 7.1.4, the current branch or newer
4.6★ over 133 reviews, smoothed to 4.46★
5 of 5 tags set · short description in place
0 of 1 support threads resolved in the last 2 months
To rank higher: Mark more forum threads resolved — the resolved ratio feeds the ranking.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
36
Momentum
Losing ground
-0.7
Velocity
places per keyword, 28d
18%
Breadth
of keywords climbing, 28d
-0.3
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| favorites your tag | #1 | #1 | 0 |
| favorite your tag | #1 | #1 | 0 |
| attorney | #2 | #2 | 0 |
| post favorite | #2 | #3 | 0 |
| favorite post | #2 | #3 | 0 |
| favorite plugins | #2 | #2 | down 1 |
| bookmark your tag | #8 | #6 | up 1 |
| anonymous | #7 | #5 | up 2 |
| denied | #9 | #7 | 0 |
| easy bookmark | #7 | #4 | down 1 |
| deny | #15 | #10 | down 1 |
| similar | #23 | #22 | down 5 |
| post bookmark | #16 | #10 | 0 |
| like your tag | Not in the top 24 | ||
| likes your tag | Not in the top 24 | ||
31 searches this plugin appeared in over the last 90 days, 13 listed. 18 left out as unrelated or noise (years, numbers, stray words). 2 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “like” and “likes” for “anonymous” and “denied”. “like” isn't earning its slot: you're not in the first 24 results for its own search. “anonymous” sits at #7 untagged, close enough for a declared tag to move it up. “likes” isn't earning its slot: you're not in the first 24 results for its own search. “denied” sits at #9 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 9.7K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
2
releases in the last 12 months
2mo ago
latest release · v2.3.8 · 21 Aug 2026
34
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 98% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “10K+”. Our estimate pins where the real number sits.
Crossed into this band 3.4 years ago; the previous band took 15 months to cross, which places it about 50% of the way through.
Install history since 17 Nov 2019
Recent reviews
All reviews on wp.org ↗- ★★★★★ Mladen Gradev6mo ago
Everyone loves to bookmark their favorite things. This plugin does a great job for that! Thank you!
Read on wp.org ↗ - ★★★★★ muhammadnan8mo ago
The plugin works great. But from quite some time we’re getting wordfence saying this is highly vulnerable but we’re not getting any update of plugin from 8 months
Read on wp.org ↗ - ★★★★★ digitaloneagency1.4y ago
Simple, lightweight, and works flawlessly. We styled the shortlist, added a clear button, and integrated it into a form — all without issues. Highly recommended — thanks for a great plugin!
Read on wp.org ↗ - ★★★★★ eickit1.7y ago
The plugin met my needs exactly. It can be adapted really well to your own needs and it works. Many thanks to the author.
Read on wp.org ↗ - ★★★★★ NixXxon232.0y ago
Perfectly did the job. Lightweight, well documented, we need more plugins like this one.
Read on wp.org ↗ - ★★★★★ michaelw_dc2.3y ago
Works quite well, and was adaptable to my needs. My only wish was for a JS API so that I could manually trigger adds & removals. I perused the plugin’s scripts and figured out how I could do it myself, and put it in for a custom listing interface (a menu item button that shows the user’s saved resources on click, and with additional controls to remove saved resources via JS).
Read on wp.org ↗ - ★★★★★ granatdesign2.7y ago
I think this plugin is exactly what I’m looking for. Well done!
Read on wp.org ↗ - ★★★★★ styzer2.7y ago
This plugin was a winner. But no more. Too bad. Two stars for the earlier success, 3 stars down for absence and silence. The plugin inserts text instead of a button (from the shortcode I suppose), so ALL my posts start with a BOLD F (for Favorited). No more buttons can be visible anymore. WP is now at version 6.4.3. I wish the developers all the best. They will be missed. Andre
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 2.3.7 Security Updates Translation updates 2.3.7
- — Version 2.3.6 Adds filter to customize the “Clear Favorites” button text (favorites/clear_favorites_text) Adds filter to customize the “No Favorites” text in a list (favorites/no_favorites_text) 2.3.6
- — Version 2.3.5 Security update 2.3.5
- — Version 2.3.4 Tested with WordPress v6.4 Fixes various PHP errors Security update 2.3.4
- — Version 2.3.3 Security update. 2.3.3
- — Version 2.3.2 Security update. 2.3.2
Security history
via Wordfence IntelligenceAll 4 disclosed vulnerabilities are patched in the current version (2.3.8). Sites still on an older version should update.
- 2025-07-21 CVE-2025-60202 Improper Control of Filename for Include/Require Statement in PHP Program Affects <= 2.3.6 Patched in 2.3.7
- 2025-03-04 CVE-2025-1452 Improper Neutralization of Input During Web Page Generation Affects <= 2.3.4 Patched in 2.3.5
- Patched Medium · 6.4 Favorites <= 2.3.3 - Authenticated (Contributor+) Stored Cross-Site Scripting via Shortcode ↗2024-03-29 CVE-2024-2948 Improper Neutralization of Input During Web Page Generation Affects <= 2.3.3 Patched in 2.3.4
- Patched Medium · 6.4 Favorites <= 2.3.2 - Authenticated (Contributor+) Stored Cross-Site Scripting via Shortcode ↗2023-05-30 CVE-2023-2304 Improper Neutralization of Input During Web Page Generation Affects <= 2.3.2 Patched in 2.3.3
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0.1
Languages
via translate.wordpress.orgTranslated into 11 languages, 6 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
4 of 8 pass · checked 29 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Favorites for any post type. Easily add favoriting/liking, wishlists, or any other similar functionality us..."
- ! Has a FAQ Only 2 questions in the FAQ; 3 or more gives an assistant something to match.
- ! FAQ asks real questions 0 of 2 FAQ entries are headings, not questions ("undefined").
- ! Names who it is for One audience phrase ("designed for"); say who the plugin is for and what they use it for.
- ✓ Names what it works with Mentions Multisite.
- ! Headings and lists 1 heading and 7 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ✓ Enough to quote 6,705 characters of description.
- ✓ Tags match the text All 5 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2023-06-09 20K+ → 10K+ down after 448 days in tier
- 2022-03-18 10K+ → 20K+ up after 1475 days in tier
- 2018-03-04 9K+ → 10K+ up after 27 days in tier
- 2018-02-05 7K+ → 9K+ up after 226 days in tier
- 2017-06-24 5K+ → 7K+ up after 220 days in tier
- 2016-11-16 2K+ → 5K+ up after 239 days in tier
- 2016-03-22 1K+ → 2K+ up after 142 days in tier
- 2015-11-01 900+ → 1K+ up after 56 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Solid Post Likes 500+ installs · 4.3★ · 3 shared tags A - D DBWD Bookmark Page 20+ installs · 3.7★ · 3 shared tags D
-
CBX Bookmark & Favorite 1K+ installs · 4.4★ · 2 shared tags A -
My Favorites 1K+ installs · 4.5★ · 2 shared tags B -
Admin Bookmarks 500+ installs · 4.4★ · 2 shared tags A - W WP likes 100+ installs · 4.1★ · 2 shared tags D
Embed this report card
Drop a live Pulse card for Favorites into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/favorites" width="480" height="300" style="border:0" loading="lazy" title="Favorites — Plugin Pulse"></iframe> Favorites: 10K+ active installs, 4.6★ (133 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/favorites
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