Finale Lite – Sales Countdown Timer & Discount for WooCommerce
by Daman Jeet · eCommerce
Also makes 1 other plugin · 5K+ installs across the portfolio →
Finale lets you create scheduled one time or recurring campaigns. It induces urgency with visual elements such as Countdown Timer and Counter Bar to m …
89 health vs 68 average across 5,563 eCommerce plugins
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Daily downloads
Since 2022-10-05 · 1,425 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peaks are release surges
2.2K
now · peak 6.7K
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
No release in a yearHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
0
releases in the last 12 months
1.5y ago
latest release · v2.20.0
29
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “4K+”. Our estimate pins where the real number sits.
Modeled within the band wp.org reports; tightens as we track daily.
Install history · since 2019-04-17 · 1,430 observations
Estimated value
What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.
Est. annual revenue
Est. acquisition value
A small install base leaves thin data to model from. The recent download trend is too spiky to read. The range spans more than 10x because wp.org publishes install counts as broad bands, and conversion and price compound on top. Read the midpoint as an order of magnitude, not a valuation.
How we estimate this
Assumptions
- Free → paid conversion. 0.5%–2% of active installs pay for the pro tier. Typical for freemium WordPress plugins; the real rate varies a lot by product.
- Annual price per customer. $79–$199 a year, typical for eCommerce plugins rather than this plugin's own pricing.
- Acquisition multiple. 2x–4x annual revenue, the going range for small WordPress-plugin businesses, the typical range for a steady plugin.
- Install base. 4K–5K active installs, from our install estimate (wp.org only publishes the floor).
Inputs
- Active installs
- 4K–5K
- Category
- eCommerce
- Pro tier
- detected ("Lite" naming, the free tier of a paid product)
- Download trend
- volatile (a recent download spike, likely a release)
- Reviews
- 149
- Last updated
- 8 days ago
Revenue is installs × conversion × price; value is revenue × a typical acquisition multiple. Every factor is an assumption band, so the output is a wide range on purpose. If you're buying or selling, treat this as a starting point for due diligence.
Details
Recent reviews
All reviews on wp.org ↗- ★★★★★ pgadient5mo ago
We are truly pleasantly surprised by the responsiveness of the support team! Keep up the great work!
Read on wp.org ↗ - ★★★★★ supremebarreview7mo ago
I purchased the paid version of Finale and was pleasantly surprised by the responsiveness of the support team. When I first installed the product, there was an error message stating that the plugin had a conflict with my other plugins and the support team continued to communicate with me until they resolved the conflict and then updated their plugin to ensure that other users would not experience the same issue. I am usually not someone who posts reviews but I promised I would post a review of my experience, as I am very impressed by their level of support so far.
Read on wp.org ↗ - ★★★★★ Daniele1.3y ago
Being running all our sales promotions with this plugin since 2 years now. Rock solid!
Read on wp.org ↗ - ★★★★★ richdog1.3y ago
The plugin does what we need, and the support has been above and beyond with our needs, thanks
Read on wp.org ↗ - ★★★★★ leyako1.4y ago
great module, but I would like more frequent updates and new features
Read on wp.org ↗ - ★★★★★ mcommunications871.4y ago
Excellent techincal support and Great Plugin, it works very well for our needs.
Read on wp.org ↗ - ★★★★★ maiscasa1.4y ago
This plugin is excellent for those who want to sell more, it helps a lot, We always use it and highly recommend it The support is excellent. Thank you
Read on wp.org ↗ - ★★★★★ jkriester1.6y ago
both the no thanks and maybe later options are not working so I can not make the WP notifcation disappear
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- 2026-08-20 Version 2.21.0 Compatible up to WordPress 7.1 Compatible up to WooCommerce 11.0.1 Security: Couple of security fixes done. (#169) Compatibility: Added support for WC Block-based cart. (#180) Fixed: Duplicate discounts in native and Fun 2.21.0
- 2025-02-26 Version 2.20.0 Compatible upto WordPress 6.7.2 Compatible upto WooCommerce 9.7.0 Security: Wordfence DOM-based cross-site scripting security fix. (#142). Improved: Device detection library updated. (#146). Dev: Filter hook to remove no 2.20.0
- 2024-08-29 Version 2.19.0 Compatible upto WordPress 6.6.1 Compatible upto WooCommerce 9.2.3 2.19.0
- 2024-04-22 Version 2.18.2 Compatible upto WordPress 6.5.2 Compatible upto WooCommerce 8.8.2 Fixed: JS code corrected after optin. (#135) 2.18.2
- 2024-03-13 Version 2.18.1 Security: Hardened security on the optin box that comes once after installation. (#132) 2.18.1
- 2024-02-27 Version 2.18.0 Compatible upto WordPress 6.4.3 Compatible upto WooCommerce 8.6.1 Improved: Restricting CSS and JS assets on required page only, not on all admin pages. (#126) Security: Hardened security on reference plugin installation 2.18.0
Known vulnerabilities
via Wordfence Intelligence7 disclosed vulnerabilities on record for this plugin, 1 still affects the current version.
- 2025-07-28 CVE-2025-52736 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 2.20.0 No patch available
- 2025-03-11 CVE-2024-12589 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 2.19.0 Patched in 2.20.0
- Medium · 5.8 Finale Lite <= 2.18.0 - Cross-Site Request Forgery ↗
- 2019-05-29 Unrestricted Upload of File with Dangerous Type Affects < 2.9.1 Patched in 2.9.1
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 6.7.2
Languages
via translate.wordpress.orgTranslated into 7 languages, 0 at 90% or more
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-08-29 3K+ → 4K+ up after 2 days in tier
- 2026-08-27 4K+ → 3K+ down after 209 days in tier
- 2026-01-30 5K+ → 4K+ down after 210 days in tier
- 2025-07-04 6K+ → 5K+ down after 2 days in tier
- 2025-07-02 5K+ → 6K+ up after 2 days in tier
- 2025-06-30 6K+ → 5K+ down after 382 days in tier
- 2024-06-13 7K+ → 6K+ down after 195 days in tier
- 2023-12-01 8K+ → 7K+ down after 8 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Google for WooCommerce 800K+ installs · 2.8★ · 1 shared tag B -
WooCommerce PayPal Payments 800K+ installs · 2.9★ · 1 shared tag B -
WooCommerce Stripe Payment Gateway 700K+ installs · 3.1★ · 1 shared tag B -
WooCommerce Tax (formerly WooCommerce Shipping & Tax) 500K+ installs · 2.2★ · 1 shared tag C -
WooCommerce Legacy REST API 400K+ installs · 2.2★ · 1 shared tag D -
PDF Invoices & Packing Slips for WooCommerce 300K+ installs · 4.9★ · 1 shared tag A
Embed this report card
Drop a live Pulse card for Finale Lite – Sales Countdown Timer & Discount for WooCommerce into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/finale-woocommerce-sales-countdown-timer-discount" width="480" height="300" style="border:0" loading="lazy" title="Finale Lite – Sales Countdown Timer & Discount for WooCommerce — Plugin Pulse"></iframe> Finale Lite – Sales Countdown Timer & Discount for WooCommerce: 4K+ active installs, 4.7★ (149 reviews). Plugin Pulse (WP Mayor), as of 2026-08-29. https://plugins.wpmayor.com/plugin/finale-woocommerce-sales-countdown-timer-discount