FitVids, FitText and Lettering (Oh My!)
by rfair404 · Uncategorized
Also makes 6 other plugins · 30+ installs across the portfolio →
FitVids, FitText and Lettering for WordPress incorporates the fitvids.js, fittext.js and lettering.js scripts into your site.
Health
Not scored
no reviews to score from
Active installs
10+
≈15 estimated
Momentum
0%
low volume, under 1,000 downloads a month
Biggest opportunity: One page off on “fitvids”. #14 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
Not scored yet. Nobody has reviewed this plugin, so a grade would come from directory averages rather than from anything measured here.
Install conversion
How it's measured →0.4%
of downloads still active
At least 10 of 2.7K lifetime downloads are still running, below its category: the median Uncategorized plugin keeps 0.6%, across 16,014 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Uncategorized plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
High removal-risk signals
63/100Maintenance and integrity signals that tend to precede a WordPress.org removal. Not an official status, a heads-up to act.
- Long abandoned. No update in 13+ years — the top precursor to removal once a vulnerability is found.
- Compatibility drift. Tested only up to WordPress 3.4.2, well behind 7.1.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Under-optimized
Most to gain: Update recency
Updated 5091 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 3.4.2; the current branch is 7.1
No reviews yet, so wp.org scores it as a middling unrated listing
3 of 5 tags set · short description in place
To rank higher: Last updated 5091 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
33
Momentum
Mixed: one swing, the rest drifting
0.0
Velocity
places per keyword, 25d
0%
Breadth
of keywords climbing, 25d
0.0
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| fittext your tag | #3 | #3 | 0 |
| fitvids your tag | #14 | #13 | 0 |
| lettering for wordpress your tag | #11 | #11 | 0 |
3 searches this plugin appeared in over the last 90 days.
What to do about it
- One page off on “fitvids”. #14 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
- One page off on “lettering for wordpress”. #11 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
Daily downloads
Since 5 Oct 2022 · 1,494 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 63 · peaks are release surges
Directory rank
Ranked about #30,400 to #44,800, alongside the other plugins at 10+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 1 Nov 2026.
Update activity
Downloads in the last 30 days for every 1,000 active sites.
Not enough installs to measure. This needs at least 100 active sites; below that, a handful of downloads reads as tens of thousands.
Release cadence
No release in a yearHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
0
releases in the last 12 months
13.9y ago
latest release · v1.0 · 29 Nov 2012
1
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “10+”. Our estimate pins where the real number sits.
Crossed into this band 10 months ago; a band this size takes about a year or more to cross, which places it about 50% of the way through.
Install history since 4 Oct 2022
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
This plugin’s searches fall outside the topics measured so far. See the topics measured so far.
Readme readiness
2 of 8 pass · checked 1 Nov 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ! Has a FAQ Only 2 questions in the FAQ; 3 or more gives an assistant something to match.
- ! FAQ asks real questions 0 of 2 FAQ entries are headings, not questions ("undefined").
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ! Names what it works with Names no plugin, service or platform it works with.
- ! Headings and lists 1 heading and 6 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ✓ Enough to quote 1,151 characters of description.
- ✓ Tags match the text All 3 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2025-12-29 20+ → 10+ down after 213 days in tier
- 2025-05-30 10+ → 20+ up after 23 days in tier
- 2025-05-07 20+ → 10+ down after 105 days in tier
- 2025-01-22 10+ → 20+ up after 52 days in tier
- 2024-12-01 20+ → 10+ down after 330 days in tier
- 2024-01-06 30+ → 20+ down after 63 days in tier
- 2023-11-04 20+ → 30+ up after 110 days in tier
- 2023-07-17 30+ → 20+ down after 106 days in tier
Competes with
The plugins that show up in the same WordPress.org searches, most shared searches first, then plugins sharing two or more tags. The letter on the right is each plugin's health grade (A best, F worst).
-
SiteOrigin Widgets Bundle 400K+ installs · 4.8★ · 2 shared searches A -
Responsive videos – Fitvids 700+ installs · 4.4★ · 1 shared search D -
Install FitVids – Embed fluid width Videos 90+ installs · 4.0★ · 1 shared search D -
Restrict User Taxonomies 20+ installs · 4.0★ · 1 shared search D - W Winsome Responsive Video 10+ installs · 3.6★ · 1 shared search
Embed this report card
Drop a live Pulse card for FitVids, FitText and Lettering (Oh My!) into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/fitvidsjs-fittextjs-and-letteringjs-3-in-1" width="480" height="300" style="border:0" loading="lazy" title="FitVids, FitText and Lettering (Oh My!) — Plugin Pulse"></iframe> FitVids, FitText and Lettering (Oh My!): 10+ active installs, no reviews yet. Plugin Pulse (WP Mayor), as of 2026-11-07. https://plugins.wpmayor.com/plugin/fitvidsjs-fittextjs-and-letteringjs-3-in-1
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