Contact form builder for Gutenberg – Formello
by tropicalista · Blocks
Also makes 4 other plugins · 12.2K+ installs across the portfolio →
Light-weight and easy plugin create forms inside the block editor.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
C 63/100
Stale · Few reviews
Active installs
80+
≈80 estimated
Momentum
+37%
downloads vs prior 30d
Biggest opportunity: “block”, “contact form” and “form” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
63 health vs 71 average across 2,524 Blocks plugins
Install conversion
How it's measured →0.7%
of downloads still active
At least 80 of 10.8K lifetime downloads are still running, below its category: the median Blocks plugin keeps 2.1%, across 1,578 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Blocks plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Most to gain: Update recency
Updated 521 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 6.8.12, the current branch or newer
5.0★ over 5 reviews, smoothed to 4.18★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Last updated 521 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
43
Momentum
Holding steady
0.0
Velocity
places per keyword, 10d
33%
Breadth
of keywords climbing, 10d
-0.5
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| block your tag | Not in the top 24 | ||
| contact form your tag | Not in the top 24 | ||
| form your tag | Not in the top 24 | ||
| form block your tag | Not in the top 24 | ||
| gutenberg form your tag | Not in the top 24 | ||
4 searches this plugin appeared in over the last 90 days, 0 listed. 4 left out as unrelated or noise (years, numbers, stray words). 5 of its tags aren't in the top 24 for their own search.
What to do about it
- “block”, “contact form” and “form” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 457 · peaks are release surges
Directory rank
Ranked about #17,400 to #18,100, alongside the other plugins at 80+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 21 Oct 2026.
Health trend
Composite health score, snapshotted daily
Update activity
Downloads in the last 30 days for every 1,000 active sites.
Not enough installs to measure. This needs at least 100 active sites; below that, a handful of downloads reads as tens of thousands.
Release cadence
No release in a yearHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
0
releases in the last 12 months
1.4y ago
latest release · v2.7.1 · 29 May 2025
132
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “80+”. Our estimate pins where the real number sits.
Crossed into this band 11 days ago and a band this size takes about a year or more to cross, so the real count is still just over 80.
At the current install trend, crossing 90+ in roughly 104 days.
Install history since 4 Oct 2022
Recent reviews
All reviews on wp.org ↗- ★★★★★ imanpak1.2y ago
simple and lightweight
Read on wp.org ↗ - ★★★★★ Yaland2.3y ago
Hello!I really like this plugin, but we have two problems: ajax_url undefined on frontend; js validation for inputs broken: TypeError: Cannot read properties of undefined (reading 'settings') at e.onload (frontend.js:1:3422) I guess this issues from one point – is a defining ajax path.
Read on wp.org ↗ - ★★★★★ wpcraft3.9y ago
I have used different form plugins. This one is the best! Thanks for the great plugin!
Read on wp.org ↗ - ★★★★★ FreyFares4.3y ago
It does what it promises. Thanks the team behind the plugin, for I could avoid using Zapier or Make.
Read on wp.org ↗ - ★★★★★ macedda5.5y ago
This plugin works great and is very simple to use. I’ve added to all my sites with minimal effort and pagespeed is no affected. Good work!
Read on wp.org ↗
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 6.8.1
Languages
via translate.wordpress.orgTranslated into 2 languages, 1 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
7 of 8 pass · checked 1 Nov 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Light-weight and easy plugin create forms inside the block editor."
- ✓ Has a FAQ 4 questions in the FAQ.
- ✓ FAQ asks real questions 4 of 4 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions Gutenberg, Mailchimp, Sendinblue.
- ✓ Headings and lists 5 headings and 4 lists.
- ✓ Enough to quote 3,436 characters of description.
- ✓ Tags match the text 4 of 5 tags appear in the text; "form-block" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-10-21 70+ → 80+ up after 5 days in tier
- 2026-10-16 80+ → 70+ down after 4 days in tier
- 2026-10-12 70+ → 80+ up after 66 days in tier
- 2026-08-07 60+ → 70+ up after 24 days in tier
- 2026-07-14 70+ → 60+ down after 1 days in tier
- 2026-07-13 60+ → 70+ up after 3 days in tier
- 2026-07-10 70+ → 60+ down after 13 days in tier
- 2026-06-27 60+ → 70+ up after 3 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
- C Contact Form 7 add confirm 50K+ installs · 4.2★ · 2 shared tags D
-
Calculated Fields Form – AI Form Builder for WordPress – Contact, Payment, Quote, Quiz & More 40K+ installs · 4.8★ · 2 shared tags A -
Form Maker by 10Web – Mobile-Friendly Drag & Drop Contact Form Builder 30K+ installs · 4.5★ · 2 shared tags B -
Gravity PDF 20K+ installs · 4.9★ · 2 shared tags B -
HTML Forms – Simple WordPress Forms Plugin 10K+ installs · 4.8★ · 2 shared tags A -
Bit Form – Contact Form, Payment Forms, Multi Step Forms, Calculator & Custom Form Builder 10K+ installs · 4.9★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for Contact form builder for Gutenberg – Formello into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/formello" width="480" height="300" style="border:0" loading="lazy" title="Contact form builder for Gutenberg – Formello — Plugin Pulse"></iframe> Contact form builder for Gutenberg – Formello: 80+ active installs, 5.0★ (5 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/formello
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