Contact Form Migrator from Gravity Forms to Formidable
by Strategy11 Team · Forms
Also makes 6 other plugins · 317.3K+ installs across the portfolio →
Migrate your WordPress contact forms automatically from Gravity Forms to Formidable Forms.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
C 62/100
Stale · Few reviews
Active installs
300+
≈350 estimated
Momentum
+22%
downloads vs prior 30d
Biggest opportunity: “contact form”, “forms” and “gravity form” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
62 health vs 65 average across 2,512 Forms plugins
Install conversion
How it's measured →3.4%
of downloads still active
At least 300 of 8.9K lifetime downloads are still running, above its category: the median Forms plugin keeps 1.2%, across 1,669 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Forms plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Most to gain: Update recency
Updated 474 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 6.8.12, the current branch or newer
3.7★ over 3 reviews, smoothed to 4.08★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Last updated 474 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
34
Momentum
Losing ground
-0.4
Velocity
places per keyword, 27d
9%
Breadth
of keywords climbing, 27d
-0.4
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| gravityview your tag | #7 | #9 | up 1 |
| formidable | #24 | #23 | 0 |
| gravity forms salesforce | #15 | #21 | up 1 |
| salesforce wordpress gravity forms | #22 | #22 | down 2 |
| gravity forms hubspot | #23 | #22 | down 1 |
| contact form your tag | Not in the top 24 | ||
| forms your tag | Not in the top 24 | ||
| gravity form your tag | Not in the top 24 | ||
| gravity forms your tag | Not in the top 24 | ||
33 searches this plugin appeared in over the last 90 days, 5 listed. 28 left out as unrelated or noise (years, numbers, stray words). 4 of its tags aren't in the top 24 for their own search.
What to do about it
- “contact form”, “forms” and “gravity form” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 550 · peaks are release surges
Directory rank
Ranked about #10,100 to #11,100, alongside the other plugins at 300+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 1 Nov 2026.
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
No release in a yearHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
0
releases in the last 12 months
1.3y ago
latest release · v1.03 · 15 Jul 2025
4
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 79% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “300+”. Our estimate pins where the real number sits.
Crossed into this band 23 months ago; the previous band took 13 months to cross, which places it about 50% of the way through.
Install history since 1 Oct 2020
Recent reviews
All reviews on wp.org ↗- ★★★★★ abuzon1.6y ago
I was willing to put up with “adopted” sites that used Gravity for a little while, but I got too annoyed with them pulling the rug out from a local non-profit, removing the only PayPal add-on that was available to them without going to the highest tier plan. I have to have their top tier anyway, so I upgraded them, but the setup was absurd and I finally decided I’d rather just re-do ALL of their forms in Formidable than have to deal with Gravity’s b.s. one more time. I was delighted to find this plugin, and it did at least convert some of the stuff in the forms. It’s free and it saved me some time, so therefore I love it! Because I know and trust Formidable/Strategy11, I didn’t hesitate to use a plugin that was “abandoned”, but I’d imagine that’d be concerning to most people. I hope you guys do an update soon so it’s not showing up in Wordfence as a security issue.
Read on wp.org ↗ - ★★★★★ wagonerdesign5.1y ago
All of the forms were broken.
Read on wp.org ↗ - ★★★★★ thebrawn6.4y ago
I was using Gravity forms for a while based on my sister’s recommendation. She’s a developer and loves Gravity. But I’m definitely not a developer… so I was having to get her to help me all the time. Long story short, I found Formidable Forms and it solved all my problems. Except that I had all this data still inside Gravity forms… when I saw this importer plugin I couldn’t believe my luck.
Read on wp.org ↗
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 6.8.2
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
7 of 8 pass · checked 26 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Migrate your WordPress contact forms automatically from Gravity Forms to Formidable Forms."
- ✓ Has a FAQ 3 questions in the FAQ.
- ✓ FAQ asks real questions 3 of 3 read like questions a user would type.
- ! Names who it is for One audience phrase ("if you have"); say who the plugin is for and what they use it for.
- ✓ Names what it works with Mentions Gravity Forms.
- ✓ Headings and lists 4 headings and 4 lists.
- ✓ Enough to quote 5,078 characters of description.
- ✓ Tags match the text 4 of 5 tags appear in the text; "gravityview" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2024-11-30 400+ → 300+ down after 381 days in tier
- 2023-11-15 300+ → 400+ up after 1 days in tier
- 2023-11-14 400+ → 300+ down after 1 days in tier
- 2023-11-13 300+ → 400+ up after 1 days in tier
- 2023-11-12 400+ → 300+ down after 330 days in tier
- 2022-12-17 500+ → 400+ down after 2 days in tier
- 2022-12-15 400+ → 500+ up after 10 days in tier
- 2022-12-05 500+ → 400+ down after 7 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
- G Gravity Forms CSS Ready Class Selector 4K+ installs · 4.3★ · 3 shared tags D
-
GravityWP – CSS Selector 4K+ installs · 4.3★ · 3 shared tags A -
WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ installs · 4.8★ · 2 shared tags A -
Fluent Forms – Customizable Contact Forms, Survey, Quiz, & Conversational Form Builder 800K+ installs · 4.8★ · 2 shared tags A -
Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ installs · 4.8★ · 2 shared tags A -
Ninja Forms – Contact Form Builder with Calculators, Quizzes, Signatures & AI Form Builder 500K+ installs · 4.4★ · 2 shared tags B
Embed this report card
Drop a live Pulse card for Contact Form Migrator from Gravity Forms to Formidable into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/formidable-gravity-forms-importer" width="480" height="300" style="border:0" loading="lazy" title="Contact Form Migrator from Gravity Forms to Formidable — Plugin Pulse"></iframe> Contact Form Migrator from Gravity Forms to Formidable: 300+ active installs, 3.7★ (3 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/formidable-gravity-forms-importer
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