WordPress.com Editing Toolkit
by Automattic · Blocks
Also makes 78 other plugins · 18.1M+ installs across the portfolio →
Enhances the editing experience in the Block Editor.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 79/100
no flags
Active installs
1K+
≈1.5K estimated
Momentum
+9%
downloads vs prior 30d
Biggest opportunity: Swap “block” for “editing”. “block” isn't earning its slot: you're not in the first 24 results for its own search. “editing” sits at #24 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
79 health vs 71 average across 2,526 Blocks plugins
Install conversion
How it's measured →0.1%
of downloads still active
At least 1K of 837.5K lifetime downloads are still running, below its category: the median Blocks plugin keeps 2.1%, across 1,580 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Blocks plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 1 release in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Most to gain: WP compatibility
Updated 69 days ago
Tested up to WordPress 6.3.14; the current branch is 6.8
2.4★ over 13 reviews, smoothed to 3.75★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Set "Tested up to" to WordPress 6.8; lagging the current branch costs search weight.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
29
Momentum
Losing ground
-1.2
Velocity
places per keyword, 26d
0%
Breadth
of keywords climbing, 26d
-0.2
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| editing | #24 | #23 | down 1 |
| block your tag | Not in the top 24 | ||
| blocks your tag | Not in the top 24 | ||
| editor your tag | Not in the top 24 | ||
| gutenberg your tag | Not in the top 24 | ||
| page your tag | Not in the top 24 | ||
8 searches this plugin appeared in over the last 90 days, 1 listed. 7 left out as unrelated or noise (years, numbers, stray words). 5 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “block” for “editing”. “block” isn't earning its slot: you're not in the first 24 results for its own search. “editing” sits at #24 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,489 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 34.5K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
1
releases in the last 12 months
2mo ago
latest release · v4.30505 · 24 Aug 2026
640
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “1K+”. Our estimate pins where the real number sits.
Crossed into this band 12 months ago; a band this size takes about a year or more to cross, which places it about 50% of the way through.
Install history since 13 Aug 2020
Security history
via Wordfence IntelligenceThe 1 disclosed vulnerability is patched in the current version (4.30505). Sites still on an older version should update.
- Patched Medium · 6.4 WordPress.com Editing Toolkit <= 3.78784 - Authenticated (Contributor+) Stored Cross-Site Scripting ↗2023-12-26 CVE-2023-50879 Improper Neutralization of Input During Web Page Generation Affects <= 3.78784 Patched in 3.79150
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Languages
via translate.wordpress.orgTranslated into 26 languages, 19 at 90% or more
Plus 2 more locales with partial translations.
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
3 of 8 pass · checked 1 Nov 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Enhances the editing experience in the Block Editor."
- ✓ Has a FAQ 3 questions in the FAQ.
- ✓ FAQ asks real questions 3 of 3 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ! Names what it works with Names no plugin, service or platform it works with.
- ! Headings and lists 0 headings and 0 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ! Enough to quote 173 characters of description; under 1,000 there is little to quote.
- ! Tags match the text Only 2 of 5 tags appear in the text ("blocks", "gutenberg", "page" missing).
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2025-11-20 2K+ → 1K+ down after 311 days in tier
- 2025-01-13 3K+ → 2K+ down after 1 days in tier
- 2025-01-12 5K+ → 3K+ down after 1 days in tier
- 2025-01-11 6K+ → 5K+ down after 52 days in tier
- 2024-11-20 7K+ → 6K+ down after 6 days in tier
- 2024-11-14 8K+ → 7K+ down after 5 days in tier
- 2024-11-09 9K+ → 8K+ down after 5 days in tier
- 2024-11-04 10K+ → 9K+ down after 43 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Spectra Legacy – Gutenberg Blocks 1M+ installs · 4.7★ · 4 shared tags A -
Genesis Blocks 40K+ installs · 3.8★ · 4 shared tags B -
Snow Monkey Forms 30K+ installs · 4.3★ · 4 shared tags A -
Snow Monkey Blocks 30K+ installs · 4.1★ · 4 shared tags A -
Snow Monkey Editor 30K+ installs · 3.9★ · 4 shared tags B -
Qubely – Advanced Gutenberg Blocks 7K+ installs · 4.0★ · 4 shared tags D
Embed this report card
Drop a live Pulse card for WordPress.com Editing Toolkit into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/full-site-editing" width="480" height="300" style="border:0" loading="lazy" title="WordPress.com Editing Toolkit — Plugin Pulse"></iframe> WordPress.com Editing Toolkit: 1K+ active installs, 2.4★ (13 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/full-site-editing
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