Block Animations, Motion & Scroll Effects – Ghost Kit
by nK · Blocks
Also makes 9 other plugins · 117.5K+ installs across the portfolio →
Animate WordPress blocks with reveal, scroll, mouse and loop effects, set in the block settings.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 89/100
no flags
Active installs
6K+
≈7K estimated
Momentum
-23%
downloads vs prior 30d
Biggest opportunity: Swap “blocks”, “gutenberg blocks” and “animation” for “block animations”, “mouse” and “spoiler”. “blocks” isn't earning its slot: you're not in the first 24 results for its own search. “block animations” sits at #5 untagged, close enough for a declared tag to move it up. “gutenberg blocks” isn't earning its slot: you're not in the first 24 results for its own search. “mouse” sits at #5 untagged, close enough for a declared tag to move it up. “animation” isn't earning its slot: it only gets you to #12. “spoiler” sits at #5 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
89 health vs 71 average across 2,522 Blocks plugins
Install conversion
How it's measured →2.1%
of downloads still active
At least 6K of 288.3K lifetime downloads are still running, in line with its category: the median Blocks plugin keeps 2.1%, across 1,577 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Blocks plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 10 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Updated 7 days ago
Tested up to WordPress 7.2, the current branch or newer
4.6★ over 46 reviews, smoothed to 4.34★
5 of 5 tags set · short description in place
1 of 1 support threads resolved in the last 2 months
Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
59
Momentum
Gaining ground
+1.5
Velocity
places per keyword, 28d
55%
Breadth
of keywords climbing, 28d
+1.6
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| scroll effects your tag | #2 | #4 | up 1 |
| motion | #2 | #2 | up 1 |
| lorem ipsum | #1 | #1 | up 4 |
| ghost | #2 | #3 | 0 |
| motion ui | #1 | #2 | 0 |
| block animations | #5 | #6 | up 1 |
| mouse | #5 | #6 | up 3 |
| effects your tag | #7 | #10 | up 1 |
| spoiler | #5 | #3 | up 1 |
| animations | #10 | #12 | 0 |
| motion effects | #4 | #5 | up 1 |
| reveal | #10 | #12 | up 3 |
| animation your tag | #12 | #12 | up 2 |
| block animation | #5 | #7 | up 1 |
| animate | #12 | #9 | up 1 |
| kit | #15 | #11 | up 3 |
| scroll | #17 | #13 | up 5 |
| loop | #18 | #15 | up 2 |
| scroll animation | #13 | #14 | up 2 |
| animate on scroll | #8 | #6 | up 1 |
| blocks your tag | Not in the top 24 | ||
| gutenberg blocks your tag | Not in the top 24 | ||
261 searches this plugin appeared in over the last 90 days, 20 listed. 209 left out as unrelated or noise (years, numbers, stray words). 2 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “blocks”, “gutenberg blocks” and “animation” for “block animations”, “mouse” and “spoiler”. “blocks” isn't earning its slot: you're not in the first 24 results for its own search. “block animations” sits at #5 untagged, close enough for a declared tag to move it up. “gutenberg blocks” isn't earning its slot: you're not in the first 24 results for its own search. “mouse” sits at #5 untagged, close enough for a declared tag to move it up. “animation” isn't earning its slot: it only gets you to #12. “spoiler” sits at #5 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- One page off on “animation”. #12 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 14.3K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
10
releases in the last 12 months
7d ago
latest release · v3.8.0 · 24 Oct 2026
21
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “6K+”. Our estimate pins where the real number sits.
Crossed into this band today and the previous band took 23 months to cross, so the real count is still just under 7K.
Install history since 22 Jun 2021
Recent reviews
All reviews on wp.org ↗- ★★★★★ Gik0001.2y ago
It is a pretty good plugin with useful tools
Read on wp.org ↗ - ★★★★★ Scott Jr1.4y ago
I’ve been using Ghostkit for almost 5 years now. However it was the first time I paid for pro last year.] Turns out the “pro” is only updated once a year, leaving you with months of waiting for bugs to be resolved. Free version isn’t getting much love either. I love Ghostkit and wished to see it emerge as the pioneering block plugins, but sorry, they just don’t deliver.
Read on wp.org ↗ - ★★★★★ Taka2.2y ago
Thanks for this pluginn have done to make our job of building sights. Multi function and feature are available from the start. It’s so nice!
Read on wp.org ↗ - ★★★★★ wahyudi2.2y ago
in addition to the icon block that can support svg, it is also supported by the css and javascript editing fields, just with this you don’t need to install several plugins
Read on wp.org ↗ - ★★★★★ Wil2.3y ago
So many great blocks and abilities. Super powers the editor. Only thing i’ve found is some of the accessibility on some blocks could be improved.
Read on wp.org ↗ - ★★★★★ dimitrads2.5y ago
helpful and easy to use.
Read on wp.org ↗ - ★★★★★ strangerstudio2.5y ago
I’ve been using Ghost Kit on a couple of sites and find it really easy to use, plus the features and blocks provide almost everything you need in one place.
Read on wp.org ↗ - ★★★★★ chriseastwood2.6y ago
Title says it all!
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 3.6.1 fixed stored XSS from contributors via Customizer post meta ( ghostkit_customizer_options ) hardened Customizer post meta with permission checks, sanitization, and frontend filtering fixed Gutenberg post saves failing wh 3.6.1
- — Version 3.6.0 added WordPress 7.0 compatibility improved frontend assets detection — centralize block.json handles, extensions, style variants, and effects markers in GhostKit_Assets_Detector added gkt_icons_detected_packs filter to e 3.6.0
- — Version 3.5.1 fixed frontend general styles being enqueued in the editor, which caused style conflicts (e.g., issues with the Display extension in the editor) 3.5.1
- — Version 3.5.0 improve assets loading to native way update wp-background-processing library to fix warnings with Visual Portfolio plugin fixed progress bar viewport animation on mobile fixed nested accordion styles Pro: improve assets 3.5.0
- — Version 3.4.6 fixed incorrect double escaping of Effects extension attribute because of WP 6.9 changes Pro: fixed incorrect double escaping of Attributes extension attribute because of WP 6.9 changes 3.4.6
- — Version 3.4.5 Pro: fixed error appear in WordPress 6.9 because of changed behavior of wp_enqueue_script_module function 3.4.5
Security history
via Wordfence IntelligenceAll 3 disclosed vulnerabilities are patched in the current version (3.8.0). Sites still on an older version should update.
- Patched Medium · 6.4 Ghost Kit – Page Builder Blocks, Motion Effects & Extensions <= 3.6.0 - Authenticated (Contributor+) Stored Cross-Site Scripting ↗2026-06-26 CVE-2026-57651 Improper Neutralization of Input During Web Page Generation Affects <= 3.6.0 Patched in 3.6.1
- Patched Medium · 6.4 Ghost Kit <= 3.4.3 - Authenticated (Contributor+) Stored Cross-Site Scripting ↗2025-09-17 CVE-2025-9992 Improper Neutralization of Input During Web Page Generation Affects <= 3.4.3 Patched in 3.4.4
- 2025-07-16 CVE-2025-53567 Improper Control of Filename for Include/Require Statement in PHP Program Affects <= 3.4.1 Patched in 3.4.2
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0
Languages
via translate.wordpress.orgTranslated into 7 languages, 0 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
7 of 8 pass · checked 29 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Animate WordPress blocks with reveal, scroll, mouse and loop effects, set in the block settings."
- ✓ Has a FAQ 9 questions in the FAQ.
- ✓ FAQ asks real questions 9 of 9 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions Google Maps, WPML, Zoom.
- ✓ Headings and lists 11 headings and 3 lists.
- ✓ Enough to quote 4,221 characters of description.
- ✓ Tags match the text 4 of 5 tags appear in the text; "gutenberg blocks" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-10-31 7K+ → 6K+ down after 700 days in tier
- 2024-11-30 8K+ → 7K+ down after 687 days in tier
- 2023-01-13 7K+ → 8K+ up after 7 days in tier
- 2023-01-06 8K+ → 7K+ down after 1 days in tier
- 2023-01-05 7K+ → 8K+ up after 1 days in tier
- 2023-01-04 8K+ → 7K+ down after 16 days in tier
- 2022-12-19 7K+ → 8K+ up after 22 days in tier
- 2022-11-27 8K+ → 7K+ down after 4 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Blocks Animation: CSS Animations for Gutenberg Blocks 90K+ installs · 4.6★ · 3 shared tags A -
Spectra Legacy – Gutenberg Blocks 1M+ installs · 4.7★ · 2 shared tags A -
Kadence Blocks — Page Builder Toolkit for Gutenberg Editor 600K+ installs · 4.8★ · 2 shared tags A -
Otter Blocks – Gutenberg Blocks, Page Builder for Gutenberg Editor & FSE 300K+ installs · 4.7★ · 2 shared tags A -
Page Builder Gutenberg Blocks – CoBlocks 300K+ installs · 4.2★ · 2 shared tags B -
Stackable – Page Builder Gutenberg Blocks 100K+ installs · 4.9★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for Block Animations, Motion & Scroll Effects – Ghost Kit into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/ghostkit" width="480" height="300" style="border:0" loading="lazy" title="Block Animations, Motion & Scroll Effects – Ghost Kit — Plugin Pulse"></iframe> Block Animations, Motion & Scroll Effects – Ghost Kit: 6K+ active installs, 4.6★ (46 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/ghostkit
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