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Google Analytics Opt-Out

by wp-buddy · Privacy & Consent

Provides opt-out functionality for Google Analytics.

⚠ Stale⚠ Likely abandoned
How scoring works →
49 Health · D
Maintenance 7/100
Rating quality 82/100
Support 70/100

49 health vs 66 average across 513 Privacy & Consent plugins

Removal-risk signals

45/100

Maintenance and integrity signals that tend to precede a WordPress.org removal. Not an official status, a heads-up to act.

  • Long abandoned. No update in 3+ years — the top precursor to removal once a vulnerability is found.

Directory ranking optimization

How it's scored →

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

55 / 100

Room to improve

Biggest win: Update recency

Update recency 15/100
WP compatibility 53/100
Rating quality 72/100
Listing tuning 92/100

To rank higher: Last updated 1156 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.

Get the full rank-higher report →

Daily downloads

Since 2022-10-05 · 1,424 days · wp.org + Plugin Pulse archive

+58% vs prior 30d
13Downloads · Aug 26

30-day downloads

Rolling 30-day volume · peaks are release surges

318

now · peak 6.7K

31630d downloads · Aug 26

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

Google Analytics Opt · #3204 you GDPR Cookie Complian · #182 OMGF · #200 Disable and Remove G · #372

Rating trend

Star average over time · dips mark rough releases

4.5Stars · Aug 26

Update activity

How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.

63per 1k installs · Aug 26

Release cadence

No release in a year
from wp.org release tags

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

0

releases in the last 12 months

3.2y ago

latest release · v2.3.6

27

tagged releases on record

Recent releases

2.3.6 · 3.2y ago2.3.5 · 3.5y ago2.3.4 · 5.4y ago2.3.3 · 6.0y ago2.3.2 · 6.5y ago2.3.1 · 6.5y ago2.3.0 · 6.5y ago2.2.6 · 6.8y ago2.2.5 · 7.3y ago2.2.4 · 7.7y ago2.2.3 · 7.8y ago2.2.2 · 7.8y ago2.2.1 · 7.8y ago2.1.4 · 8.3y ago

What its installed base runs

via wordpress.org

Share of active installs on each version of this plugin · 90% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.

v2.3 90%
v2.2 5.7%
Older / other versions 4.1%

Estimated active installs

The public count shows “5K+”. Our estimate pins where the real number sits.

tracked estimate
5K–6K ≈5.6K

Refined from the date this plugin crossed into its current band.

Install history · since 2015-09-19 · 1,430 observations

5KInstalls · Aug 26

Estimated value

What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.

Est. annual revenue

N/A

Est. acquisition value

N/A

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from.

Details

Version
2.3.6
Last updated
3.2y ago
Added
2013-11-11 · 12 yrs old
Requires WP
4.8.0
Tested up to
6.2.11
Requires PHP
5.6.0

Recent reviews

All reviews on wp.org ↗
  1. lisasmith77
    3.5y ago

    Simple and useful! Thank you for saving me time 🙂

    Read on wp.org ↗
  2. saffronviet
    5.6y ago

    really useful Thanks

    Read on wp.org ↗
  3. halaarbrown
    6.1y ago

    kann ich nur empfehlen

    Read on wp.org ↗
  4. salilou
    8.1y ago

    Easy and great

    Read on wp.org ↗
  5. Tachi
    8.3y ago

    How do I block Google Analytics beforehand with this plugin? The first time you visit Google Analytics has already tracked your visit. So I believe this plugin is not GDPR compliant! Because I am not sure if my assumptions above are correct I have changed the number of stars from 1 to 3. The plugin is great because of its simplicity. This topic was modified 8 years, 1 month ago by Tachi.

    Read on wp.org ↗
  6. Melanger.cz
    8.3y ago

    Great and helpful plugin! Only after installing version 2.1.2, all pages, front end and back end, show a warning that a higher PHP version is required (my site runs on an older PHP version), so I could not even uninstall this plugin, had to delete it through FTP (and downgrade to an older version from backup). This topic was modified 8 years, 1 month ago by Melanger.cz.

    Read on wp.org ↗
  7. wyse92
    8.3y ago

    Simple and for new EU GPDR legislation it’s a good plugin. Thanks

    Read on wp.org ↗
  8. DELUCKS
    8.3y ago

    Easy to use but not helpful for multi lingual pages yet. Will you change that and add input fields for every language?

    Read on wp.org ↗

Latest updates

via wp.org changelog

Recent releases and news for this plugin

  1. Version 2.3.6 Compatibility with latest MonsterInsights version 2.3.6
  2. Version 2.3.5 Fixed a security issue that could lead to a XSS attack. Thanks to patchstack for reporting this issue. 2.3.5
  3. Version 2.3.4 Fixed: Banner did not stay closed if someone clicked on the info icon and/or the shortcode link. Fixed: Browser warnings because of missing SameSite Cookie attributes. Fixed: MonsterInsights showed a warning because of m 2.3.4
  4. Version 2.3.3 Fixed: [google_analytics_optout_close] shortcode did not close the popup 2.3.3
  5. Version 2.3.2 Fixed: Make sure the JavaScript file is loaded correctly using the wp_enqueue_scripts filter. 2.3.2
  6. Version 2.3.1 Fixed: removed checkbox in the end of the page 2.3.1

Known vulnerabilities

via Wordfence Intelligence

1 disclosed vulnerability on record for this plugin, fixed in the current version. Sites on older versions stay exposed until they update.

  1. 2023-02-14 CVE-2023-25712 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 2.3.4 Patched in 2.3.5

Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.

CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.

Behavioral tests

via WP Hive

Automated install-time checks, tested on PHP 8.1.12 · WP 6.3

Low memory footprint
Low page-speed impact
Runs on latest PHP + WP
No PHP errors
No JS errors
Activates cleanly
No resource errors
No external HTTP errors
Optimized database use
Frequently updated

Languages

via translate.wordpress.org

Translated into 7 languages, 5 at 90% or more

German 97%
German (Formal) 94%
Spanish (Chile) 94%
Spanish (Spain) 94%
Swedish 92%
Italian 79%
Russian 2%

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

  1. 2026-01-25 6K+ → 5K+ down after 255 days in tier
  2. 2025-05-15 7K+ → 6K+ down after 240 days in tier
  3. 2024-09-17 8K+ → 7K+ down after 219 days in tier
  4. 2024-02-11 9K+ → 8K+ down after 204 days in tier
  5. 2023-07-22 10K+ → 9K+ down

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

Compare head to head →

Embed this report card

Drop a live Pulse card for Google Analytics Opt-Out into a readme, a review or a deck. It updates itself.

<iframe src="https://plugins.wpmayor.com/embed/google-analytics-opt-out" width="480" height="300" style="border:0" loading="lazy" title="Google Analytics Opt-Out — Plugin Pulse"></iframe>
Preview card ↗

Google Analytics Opt-Out: 5K+ active installs, 4.5★ (16 reviews). Plugin Pulse (WP Mayor), as of 2026-08-29. https://plugins.wpmayor.com/plugin/google-analytics-opt-out