Google Analytics Opt-Out
by wp-buddy · Privacy & Consent
Provides opt-out functionality for Google Analytics.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
C 56/100
Stale · Likely abandoned
Active installs
4K+
≈5K estimated
Momentum
+3%
downloads vs prior 30d
Biggest opportunity: “dsgvo”, “gdpr” and “google analytics opt out” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
56 health vs 69 average across 911 Privacy & Consent plugins
Install conversion
How it's measured →1.8%
of downloads still active
At least 4K of 222.9K lifetime downloads are still running, in line with its category: the median Privacy & Consent plugin keeps 2.2%, across 502 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Privacy & Consent plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
Removal-risk signals
45/100Maintenance and integrity signals that tend to precede a WordPress.org removal. Not an official status, a heads-up to act.
- Long abandoned. No update in 3+ years — the top precursor to removal once a vulnerability is found.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Room to improve
Most to gain: Update recency
Updated 1220 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 6.2.15; the current branch is 6.8
4.5★ over 16 reviews, smoothed to 4.20★ and held back under 25 reviews
4 of 5 tags set · short description in place
To rank higher: Last updated 1220 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
Not enough tracked days yet to call a direction. Momentum needs at least three keywords measured a week or more apart.
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| monster insights your tag | #8 | #7 | 0 |
| dsgvo your tag | Not in the top 24 | ||
| gdpr your tag | Not in the top 24 | ||
| google analytics opt out your tag | Not in the top 24 | ||
2 searches this plugin appeared in over the last 90 days, 1 listed. 1 left out as unrelated or noise (years, numbers, stray words). 3 of its tags aren't in the top 24 for their own search.
What to do about it
- “dsgvo”, “gdpr” and “google analytics opt out” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 6.7K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
No release in a yearHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
0
releases in the last 12 months
3.3y ago
latest release · v2.3.6 · 30 Jun 2023
27
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 90% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “4K+”. Our estimate pins where the real number sits.
Crossed into this band 6 days ago and a band this size takes about a year or more to cross, so the real count is still just under 5K.
Install history since 19 Sep 2015
Recent reviews
All reviews on wp.org ↗- ★★★★★ lisasmith773.6y ago
Simple and useful! Thank you for saving me time 🙂
Read on wp.org ↗ - ★★★★★ saffronviet5.8y ago
really useful Thanks
Read on wp.org ↗ - ★★★★★ halaarbrown6.3y ago
kann ich nur empfehlen
Read on wp.org ↗ - ★★★★★ salilou8.3y ago
Easy and great
Read on wp.org ↗ - ★★★★★ Tachi8.4y ago
How do I block Google Analytics beforehand with this plugin? The first time you visit Google Analytics has already tracked your visit. So I believe this plugin is not GDPR compliant! Because I am not sure if my assumptions above are correct I have changed the number of stars from 1 to 3. The plugin is great because of its simplicity. This topic was modified 8 years, 1 month ago by Tachi.
Read on wp.org ↗ - ★★★★★ Melanger.cz8.4y ago
Great and helpful plugin! Only after installing version 2.1.2, all pages, front end and back end, show a warning that a higher PHP version is required (my site runs on an older PHP version), so I could not even uninstall this plugin, had to delete it through FTP (and downgrade to an older version from backup). This topic was modified 8 years, 1 month ago by Melanger.cz.
Read on wp.org ↗ - ★★★★★ wyse928.5y ago
Simple and for new EU GPDR legislation it’s a good plugin. Thanks
Read on wp.org ↗ - ★★★★★ DELUCKS8.5y ago
Easy to use but not helpful for multi lingual pages yet. Will you change that and add input fields for every language?
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 2.3.6 Compatibility with latest MonsterInsights version 2.3.6
- — Version 2.3.5 Fixed a security issue that could lead to a XSS attack. Thanks to patchstack for reporting this issue. 2.3.5
- — Version 2.3.4 Fixed: Banner did not stay closed if someone clicked on the info icon and/or the shortcode link. Fixed: Browser warnings because of missing SameSite Cookie attributes. Fixed: MonsterInsights showed a warning because of m 2.3.4
- — Version 2.3.3 Fixed: [google_analytics_optout_close] shortcode did not close the popup 2.3.3
- — Version 2.3.2 Fixed: Make sure the JavaScript file is loaded correctly using the wp_enqueue_scripts filter. 2.3.2
- — Version 2.3.1 Fixed: removed checkbox in the end of the page 2.3.1
Security history
via Wordfence IntelligenceThe 1 disclosed vulnerability is patched in the current version (2.3.6). Sites still on an older version should update.
- Patched Medium · 4.4 Google Analytics Opt-Out <= 2.3.4 - Authenticated (Admin+) Stored Cross-Site Scripting ↗2023-02-14 CVE-2023-25712 Improper Neutralization of Input During Web Page Generation Affects <= 2.3.4 Patched in 2.3.5
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 6.3
Languages
via translate.wordpress.orgTranslated into 7 languages, 5 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
1 of 8 pass · checked 26 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ! Has a FAQ No FAQ section.
- ! FAQ asks real questions No FAQ to judge.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions Google Analytics.
- ! Headings and lists 0 headings and 0 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ! Enough to quote 610 characters of description; under 1,000 there is little to quote.
- ! Tags match the text Only 1 of 4 tags appear in the text ("dsgvo", "google analytics opt-out", "monster insights" missing).
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-10-26 5K+ → 4K+ down after 274 days in tier
- 2026-01-25 6K+ → 5K+ down after 255 days in tier
- 2025-05-15 7K+ → 6K+ down after 240 days in tier
- 2024-09-17 8K+ → 7K+ down after 219 days in tier
- 2024-02-11 9K+ → 8K+ down after 204 days in tier
- 2023-07-22 10K+ → 9K+ down after 1160 days in tier
- 2020-05-18 20K+ → 10K+ down after 187 days in tier
- 2019-11-13 10K+ → 20K+ up after 516 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
GDPR Cookie Compliance – Cookie Banner, Cookie Consent, Cookie Notice for CCPA, EU Cookie Law 300K+ installs · 4.5★ · 2 shared tags A -
OMGF | GDPR/DSGVO Compliant, Faster Google Fonts. Easy. 300K+ installs · 4.6★ · 2 shared tags A -
Disable and Remove Google Fonts | GDPR & DSGVO friendly 100K+ installs · 4.4★ · 2 shared tags A -
Shariff Wrapper 30K+ installs · 4.8★ · 2 shared tags A - S Self-Hosted Google Fonts 30K+ installs · 4.6★ · 2 shared tags D
-
DSGVO All in one for WP 10K+ installs · 4.0★ · 2 shared tags B
Embed this report card
Drop a live Pulse card for Google Analytics Opt-Out into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/google-analytics-opt-out" width="480" height="300" style="border:0" loading="lazy" title="Google Analytics Opt-Out — Plugin Pulse"></iframe> Google Analytics Opt-Out: 4K+ active installs, 4.5★ (16 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/google-analytics-opt-out
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