Gumlet – Image optimization with Resize, Compression, Lazy load, Caching & CDN delivery
by adityapatadia · Performance
Also makes 1 other plugin · 700+ installs across the portfolio →
Official WordPress plugin to automatically load all your WordPress images via the Gumlet service for smaller, faster, better looking images.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 85/100
no flags
Active installs
400+
≈500 estimated
Momentum
+98%
downloads vs prior 30d
Biggest opportunity: Swap “image compression”, “image management” and “image optimization” for “image optimisation”, “optimisation” and “cloudfront”. “image compression” isn't earning its slot: you're not in the first 24 results for its own search. “image optimisation” sits at #15 untagged, close enough for a declared tag to move it up. “image management” isn't earning its slot: you're not in the first 24 results for its own search. “optimisation” sits at #21 untagged, close enough for a declared tag to move it up. “image optimization” isn't earning its slot: you're not in the first 24 results for its own search. “cloudfront” sits at #24 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
85 health vs 69 average across 1,806 Performance plugins
Install conversion
How it's measured →0.6%
of downloads still active
At least 400 of 66.7K lifetime downloads are still running, below its category: the median Performance plugin keeps 1.4%, across 1,104 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Performance plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 6 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 28 days ago
Tested up to WordPress 7.1.4, the current branch or newer
4.4★ over 10 reviews, smoothed to 4.15★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
40
Momentum
Mixed: one swing, the rest drifting
0.0
Velocity
places per keyword, 26d
21%
Breadth
of keywords climbing, 26d
-0.2
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| image manipulation your tag | #7 | #14 | down 1 |
| resize | #24 | #21 | 0 |
| image optimisation | #15 | #16 | 0 |
| optimisation | #21 | #18 | up 2 |
| manipulation | #13 | #16 | 0 |
| gtmetrix | #24 | #24 | down 2 |
| cloudfront | #24 | #17 | — |
| image compression your tag | Not in the top 24 | ||
| image management your tag | Not in the top 24 | ||
| image optimization your tag | Not in the top 24 | ||
| images your tag | Not in the top 24 | ||
24 searches this plugin appeared in over the last 90 days, 7 listed. 17 left out as unrelated or noise (years, numbers, stray words). 4 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “image compression”, “image management” and “image optimization” for “image optimisation”, “optimisation” and “cloudfront”. “image compression” isn't earning its slot: you're not in the first 24 results for its own search. “image optimisation” sits at #15 untagged, close enough for a declared tag to move it up. “image management” isn't earning its slot: you're not in the first 24 results for its own search. “optimisation” sits at #21 untagged, close enough for a declared tag to move it up. “image optimization” isn't earning its slot: you're not in the first 24 results for its own search. “cloudfront” sits at #24 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,490 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 1.4K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
6
releases in the last 12 months
28d ago
latest release · v1.4.5 · 5 Oct 2026
117
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 67% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “400+”. Our estimate pins where the real number sits.
Crossed into this band 8 days ago and a band this size takes about a year or more to cross, so the real count is still just under 500.
Install history since 27 Sep 2021
Recent reviews
All reviews on wp.org ↗- ★★★★★ fabien7894.6y ago
I’m a customer for 2 years and I have to say that Gumlet is getting better and better every month. They always implement the latest technologies available to make websites fast and media assets look great. I totally rely on it to optimize my images and static content delivery (CSS and js) to make sure my wordpress is fast. I have nothing bad to say about it. I just had a ssl problem once but it has been fixed within 2 hours. I contacted the support 5 to 10 times and I always had quick and professional answers. I recommend this product to all my clients. Gumlet doesn’t ask me to leave a review but I’m just surprised not to see more excellent ones. Keep doing a great job like this. Thanks!
Read on wp.org ↗ - ★★★★★ Henry Hoe4.7y ago
I had a problem trying to serve my JS & CSS files through gumlet. Thanks to the team they were able to fix it for me. Awesome company.
Read on wp.org ↗ - ★★★★★ Mike Allen6.2y ago
I’ve yet to find “the perfect” image optimization tool and CDN but Gumlet comes close. I manage nearly 100 WordPress sites and use Gumlet more than competing tools. For sites using Divi or with complex galleries and background layouts, many image optimization plugins seem to break something. I’ve tested premium versions of Gumlet, ShortPixel Adaptive Images, WP Compress, Cloudimage, and Smush Pro. I’ve found Gumlet (and ShortPixel Adaptive Images for Divi sites) to be the most reliable for optimizing and offloading images off my server via a CDN. If anything looks off, usually I can uncheck one of the few settings and it’s resolved. I’ve had to reach out to Gumlet’s support a few times and found them to be responsive and helpful. I like how Gumlet does not alter the actual images at all. It does all the optimizations via copies stored on their CDN. Some image-optimization plugins like Smush Pro and ShortPixel (ShortPixel Adaptive Images is different) actually change and overwrite your images. That can be a bad thing to do to a client’s images (though the above mentioned options can make backups and revert things if needed). In short, I recommend Gumlet. They work, are affordable to deploy, and are regularly improving their product and management dashboard.
Read on wp.org ↗ - ★★★★★ alexdo6.3y ago
Great plugin that is user friendly! They have a great support team if you ever need help.
Read on wp.org ↗ - ★★★★★ Danil6.3y ago
It’s very easy to install and configure the plugin. All works out of the box. Thanks for the CSS/JS serving feature. Thanks to Gumlet support team for the fast response.
Read on wp.org ↗ - ★★★★★ yitzibitzi6.3y ago
We tried many plugins out there and this for sure is top 3!.
Read on wp.org ↗ - ★★★★★ Panos Sakalakis6.3y ago
My website’s speed was increased imminently and their support was super fast and very helpful with my questions and they quickly checked my website and fixed a problem that I was facing. I started paying for their service the same day I tried the trail, just because of all the positives that brings to my website. I hope they will keep evolving and updating this plugin, making it better and better. Keep up the good work!
Read on wp.org ↗ - ★★★★★ PortalMasTips6.3y ago
Gumlet es excelente, actualmente lo utilizo en todos mis sitios. En un principio tuve unos problemas con DIVI, causaba conflictos con el editor pero actualmente no tengo ningún problema. He logrado optimizar la carga de mis sitios optimizando las imágenes al tamaño correcto y a un peso increíble. Antes utilizaba Shortpixel mas ahora lo he remplazado por Gumlet.
Read on wp.org ↗
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
5 of 8 pass · checked 2 Nov 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ✓ Has a FAQ 5 questions in the FAQ.
- ✓ FAQ asks real questions 5 of 5 read like questions a user would type.
- ! Names who it is for One audience phrase ("for photographers"); say who the plugin is for and what they use it for.
- ✓ Names what it works with Mentions WooCommerce, Facebook, Twitter, Amazon S3 and 1 more.
- ✓ Headings and lists 8 headings and 4 lists.
- ✓ Enough to quote 4,784 characters of description.
- ! Tags match the text Only 2 of 5 tags appear in the text ("image compression", "image management", "image manipulation" missing).
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-10-25 500+ → 400+ down after 9 days in tier
- 2026-10-16 400+ → 500+ up after 2 days in tier
- 2026-10-14 500+ → 400+ down after 1 days in tier
- 2026-10-13 400+ → 500+ up after 2 days in tier
- 2026-10-11 500+ → 400+ down after 1 days in tier
- 2026-10-10 400+ → 500+ up after 1 days in tier
- 2026-10-09 500+ → 400+ down after 3 days in tier
- 2026-10-06 400+ → 500+ up after 2 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
ImageKit – URL based image manipulation and optimization 1K+ installs · 4.3★ · 4 shared tags B -
Image Optimizer – Compress Images and Convert to WebP or AVIF 1M+ installs · 2.0★ · 2 shared tags C -
Squeeze – Browser-Based Image Compression & WebP Converter (No API, No Limits) 3K+ installs · 4.3★ · 2 shared tags A - S Specify Missing Image Dimensions 1K+ installs · 4.2★ · 2 shared tags D
-
ImageRecycle pdf & image compression 1K+ installs · 4.3★ · 2 shared tags B -
Image Editor by Pixo 700+ installs · 3.7★ · 2 shared tags B
Embed this report card
Drop a live Pulse card for Gumlet – Image optimization with Resize, Compression, Lazy load, Caching & CDN delivery into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/gumlet" width="480" height="300" style="border:0" loading="lazy" title="Gumlet – Image optimization with Resize, Compression, Lazy load, Caching & CDN delivery — Plugin Pulse"></iframe> Gumlet – Image optimization with Resize, Compression, Lazy load, Caching & CDN delivery: 400+ active installs, 4.4★ (10 reviews). Plugin Pulse (WP Mayor), as of 2026-11-02. https://plugins.wpmayor.com/plugin/gumlet
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