Header Footer Custom Html
by enweby · Uncategorized
Also makes 5 other plugins · 4K+ installs across the portfolio →
All in one light-weight plugin to add custom html, sticky html, custom css, or custom javascript in header and footer in any page/post or all pages/po …
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Health
B 82/100
Few reviews
Active installs
1K+
≈1.9K estimated
Momentum
+15%
downloads vs prior 30d
Biggest opportunity: Swap “header footer”, “header footer css” and “header script” for “custom html”, “header and footer” and “custom header”. “header footer” isn't earning its slot: it only gets you to #13. “custom html” sits at #8 untagged, close enough for a declared tag to move it up. “header footer css” isn't earning its slot: it only gets you to #12. “header and footer” sits at #15 untagged, close enough for a declared tag to move it up. “header script” isn't earning its slot: it only gets you to #12. “custom header” sits at #20 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
82 health vs 58 average across 25,734 Uncategorized plugins
Install conversion
How it's measured →5.5%
of downloads still active
At least 1K of 18.2K lifetime downloads are still running, above its category: the median Uncategorized plugin keeps 0.6%, across 17,766 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Uncategorized plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 2 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 86 days ago
Tested up to WordPress 7.0.8, the current branch or newer
3.0★ over 2 reviews, smoothed to 4.06★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
35
Momentum
Losing ground
-0.5
Velocity
places per keyword, 28d
15%
Breadth
of keywords climbing, 28d
-0.6
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| header footer custom html your tag | #3 | #21 | up 2 |
| header footer html your tag | #8 | #22 | 0 |
| custom html | #8 | #23 | 0 |
| header footer css your tag | #12 | #23 | down 1 |
| header script your tag | #12 | #23 | down 1 |
| header footer your tag | #13 | #23 | up 2 |
| header and footer | #15 | #23 | up 2 |
| footer | #21 | #24 | 0 |
| sticky footer | #8 | #23 | down 1 |
| html | #24 | #23 | down 5 |
| header footer script | #11 | #21 | 0 |
| custom header | #20 | #24 | down 1 |
| custom header footer | #12 | #23 | down 2 |
| header and footer script | #12 | #22 | 0 |
| header footer scripts | #12 | #21 | down 1 |
| header and footer scripts | #14 | #22 | 0 |
| sticky header | #23 | #23 | down 1 |
| header footer code | #18 | #24 | 0 |
| footer script | #18 | #23 | down 1 |
| footer javascript | #18 | #23 | down 2 |
57 searches this plugin appeared in over the last 90 days, 20 listed. 32 left out as unrelated or noise (years, numbers, stray words).
What to do about it
- Swap “header footer”, “header footer css” and “header script” for “custom html”, “header and footer” and “custom header”. “header footer” isn't earning its slot: it only gets you to #13. “custom html” sits at #8 untagged, close enough for a declared tag to move it up. “header footer css” isn't earning its slot: it only gets you to #12. “header and footer” sits at #15 untagged, close enough for a declared tag to move it up. “header script” isn't earning its slot: it only gets you to #12. “custom header” sits at #20 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- One page off on “header footer”. #13 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
- One page off on “header footer css”. #12 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
- One page off on “header script”. #12 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 948 · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
2
releases in the last 12 months
3mo ago
latest release · v2.0.3 · 6 Aug 2026
14
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 85% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “1K+”. Our estimate pins where the real number sits.
Crossed into this band 24 months ago; a band this size takes about a year or more to cross, which places it about 90% of the way through.
Install history since 4 Oct 2022
Recent reviews
All reviews on wp.org ↗- ★★★★★ soufas1.3y ago
It blocks paiements after a woocommerce checkout, it needs that all user has capability “edit_post” , i spent dozen of hours to find the issue.
Read on wp.org ↗ - ★★★★★ khai1232.3y ago
Thank you for the sofware
Read on wp.org ↗
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 6.8.1
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
5 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "All in one light-weight plugin to add custom html, sticky html, custom css, or custom javascript in header..."
- ✓ Has a FAQ 5 questions in the FAQ.
- ✓ FAQ asks real questions 5 of 5 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions Google Analytics, Instagram, Facebook.
- ! Headings and lists 0 headings and 1 list; assistants quote headed sections and bullet lists, not paragraphs.
- ✓ Enough to quote 4,467 characters of description.
- ! Tags match the text Only 2 of 5 tags appear in the text ("header footer CSS", "header footer html", "header script" missing).
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2024-11-15 900+ → 1K+ up after 61 days in tier
- 2024-09-15 800+ → 900+ up after 193 days in tier
- 2024-03-06 700+ → 800+ up after 55 days in tier
- 2024-01-11 600+ → 700+ up after 91 days in tier
- 2023-10-12 500+ → 600+ up after 1 days in tier
- 2023-10-11 600+ → 500+ down after 1 days in tier
- 2023-10-10 500+ → 600+ up after 4 days in tier
- 2023-10-06 600+ → 500+ down after 1 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Woody Code Snippets – Insert PHP, CSS, JS, and Header/Footer Scripts 50K+ installs · 4.5★ · 1 shared tag A -
FluentSnippets – High-Performance Code Snippets, Header & Footer Code, Custom CSS & PHP Code Manager 50K+ installs · 4.6★ · 1 shared tag A -
The Pack Elementor addon 2K+ installs · 4.0★ · 1 shared tag B - I In Page Script 90+ installs · 3.6★ · 1 shared tag
-
AdX Ad Inserter – Adsense and Ad Manager Ads 90+ installs · 4.1★ · 1 shared tag A -
Theme Powerkit 40+ installs · 3.6★ · 1 shared tag
Embed this report card
Drop a live Pulse card for Header Footer Custom Html into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/header-footer-custom-html" width="480" height="300" style="border:0" loading="lazy" title="Header Footer Custom Html — Plugin Pulse"></iframe> Header Footer Custom Html: 1K+ active installs, 3.0★ (2 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/header-footer-custom-html
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