Hotjar

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

Share of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.

Refined from the date this plugin crossed into its current band.

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price.

1. ★★★★★ Matt Lowe

   2.2y ago

   …Now it won’t even correctly verify the installation. The tracking script was in my website yet the HotJar control panel claimed over and over that it wasn’t when I tried to verify the installation. I tried FOUR different browsers, since it claimed that ad blocking in my primary browser was preventing it from working. The other 3 browsers have no ad-blocking extensions. Still no dice. I could see the requests reaching the site while trying to verify, and I even tested the requests that were made and, sure enough, the tracking script was installed. So… I’m done. I’ll find another way to tackle the task I needed to complete. My HotJar account is deleted and I will no longer be suggesting it to my customers.

   Read on wp.org ↗
2. ★★★★★ karenelated

   3.0y ago

   the plugin states connection is verified on all pages I checked. The site says I need to complete the installation before continuing.

   Read on wp.org ↗
3. ★★★★★ kateeba

   3.2y ago

   I have already tried a few analytics applications. However, I never found the right one. hotjar is easy to use and provides considerable insights even in the free version. Super. I can only recommend it.

   Read on wp.org ↗
4. ★★★★★ tecbay

   3.3y ago

   I know that Hotjar is awesome, but this plugin was useless to me. After activating, it does not show anywhere. All I’ve got is a folder in the plugins directory.

   Read on wp.org ↗
5. ★★★★★ mbarabash

   3.3y ago

   Went against the better judgment of 1 star reviews and tried this plugin anyway. Manually placed the code and did the WooCommerce setup. The plugin still can’t receive data, but it gives a warning message that two code snippets are successfully installed.

   Read on wp.org ↗
6. ★★★★★ davethemedic

   3.3y ago

   The plugin worked only on one of my two sites. On the other site, I can see that it has added the tracking code to the header, but hotjar fails to find the code every time. Ironically, it worked on the site that had more plugins, features and custom code installed! Just doing it manually will likely save you time

   Read on wp.org ↗
7. ★★★★★ teintensivo

   4.1y ago

   I´ve been using this plugin for about a year (free account) and you suddenly took out the limit of survey responses (downgraded to 20 a month), got really disapointed because it was the only thing that could maintain your plugin working on my blog. Deactivated and uninstalled.

   Read on wp.org ↗
8. ★★★★★ Maryna

   5.1y ago

   Thank you so much for your great plugin. I truly like it!

   Read on wp.org ↗

Recent releases and news for this plugin

1. — Version 1.0.16 cross-site scripting vulnerability fixed. 1.0.16
2. — Version 1.0.15 Updated description. 1.0.15
3. — Version 1.0.14 Fixed a warning (PHP 8 compatibility). 1.0.14
4. — Version 1.0.13 Tested on WP 6.0. 1.0.13
5. — Version 1.0.12 Updated assets and tested on WP 5.8.1 1.0.12
6. — Version 1.0.11 Tested on WP 5.8. 1.0.11

1 disclosed vulnerability on record for this plugin, fixed in the current version. Sites on older versions stay exposed until they update.

1. Medium · 4.4 Hotjar <= 1.0.15 - Authenticated (Administrator+) Stored Cross-Site Scripting ↗
   2023-10-05 CVE-2023-1259 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 1.0.15 Patched in 1.0.16

Automated install-time checks, tested on PHP 8.1.12 · WP 6.3.2

Translated into 18 languages, 16 at 90% or more

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

1. 2026-04-05 80K+ → 70K+ down after 251 days in tier
2. 2025-07-28 90K+ → 80K+ down after 240 days in tier
3. 2024-11-30 100K+ → 90K+ down

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

• Advanced Hotjar 30+ installs · 3.6★ · 4 shared tags D
• S Session Mirror — installs · 3.6★ · 4 shared tags D
• Session Rewind 70+ installs · 3.6★ · 3 shared tags D
• Nelio Session Recordings 100+ installs · 3.7★ · 2 shared tags B
• VisitorLAB 10+ installs · 4.1★ · 2 shared tags D
• ReplayBird — installs · 3.6★ · 2 shared tags D

Embed this report card

Drop a live Pulse card for Hotjar into a readme, a review or a deck. It updates itself.

Hotjar: 70K+ active installs, 2.9★ (18 reviews). Plugin Pulse (WP Mayor), as of 2026-08-25. https://plugins.wpmayor.com/plugin/hotjar