Hum
by Will Norris · Uncategorized
Also makes 6 other plugins · 10.5K+ installs across the portfolio →
Personal URL shortener for WordPress
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 87/100
Few reviews
Active installs
500+
≈590 estimated
Momentum
+65%
downloads vs prior 30d
Biggest opportunity: Swap “shortlink” for “shortener”. “shortlink” isn't earning its slot: it only gets you to #14. “shortener” sits at #10 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
87 health vs 58 average across 25,735 Uncategorized plugins
Install conversion
How it's measured →2.4%
of downloads still active
At least 500 of 21.2K lifetime downloads are still running, above its category: the median Uncategorized plugin keeps 0.6%, across 17,765 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Uncategorized plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 2 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 36 days ago
Tested up to WordPress 7.1.4, the current branch or newer
5.0★ over 8 reviews, smoothed to 4.22★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
34
Momentum
Losing ground
-0.6
Velocity
places per keyword, 27d
10%
Breadth
of keywords climbing, 27d
-0.0
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| shorturl your tag | #1 | #1 | 0 |
| diso your tag | #1 | #1 | 0 |
| indieweb your tag | #8 | #6 | down 1 |
| url shortener your tag | #10 | #15 | down 2 |
| shortener | #10 | #15 | down 2 |
| shortlink your tag | #14 | #18 | down 7 |
| personal | #21 | #22 | 0 |
| shortlinks | #14 | #18 | down 2 |
| shorten | #16 | #16 | up 2 |
| inspiration | #18 | #17 | down 1 |
| shorten url | #18 | #15 | 0 |
| link shortener | #21 | #16 | up 1 |
| short url | #24 | #22 | 0 |
| custom shortlink | #20 | #22 | down 1 |
24 searches this plugin appeared in over the last 90 days, 14 listed. 10 left out as unrelated or noise (years, numbers, stray words).
What to do about it
- Swap “shortlink” for “shortener”. “shortlink” isn't earning its slot: it only gets you to #14. “shortener” sits at #10 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- Slipping on “shortlink”. Down 7 places since 2026-09-25, now #14. Check what shipped around then, and what moved above you.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 1.5K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
2
releases in the last 12 months
1mo ago
latest release · v1.4.0 · 25 Sep 2026
19
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “500+”. Our estimate pins where the real number sits.
Crossed into this band 27 days ago and a band this size takes about a year or more to cross, so the real count is still just under 600.
Install history since 1 May 2015
Recent reviews
All reviews on wp.org ↗- ★★★★★ airplanenoise2.3y ago
responsive developer, helpful and listening. plugin works. great little add on for branding.
Read on wp.org ↗ - ★★★★★ ferrie=differentieel2.7y ago
Nice slick URL shorter – well done – and thank you for developing this one
Read on wp.org ↗ - ★★★★★ shawfactor6.0y ago
Fantastic pluginthat works perfectly and is actively developed.
Read on wp.org ↗ - ★★★★★ Genc Medya6.2y ago
Tek dosya ile işi çözmüş, bu mükemmel bir eklenti olmuş, bir sürü ücretli eklentiyi denedim bunun yaptığını yapmıyor. teşekkür ederim Tantek Çelik 🙏 ve plugin yapımcısı arkadaş 🙏
Read on wp.org ↗ - ★★★★★ hostbizro6.8y ago
Perfect!
Read on wp.org ↗ - ★★★★★ Robert7.0y ago
Tested plugin with WP 5.3. Still working just fine.
Read on wp.org ↗ - ★★★★★ AstorMarkhor11.8y ago
It simply works!
Read on wp.org ↗ - ★★★★★ AstorMarkhor11.8y ago
It simply works!
Read on wp.org ↗
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 6.7
Languages
via translate.wordpress.orgTranslated into 4 languages, 3 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
1 of 8 pass · checked 29 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description is 36 characters, too short to say what the plugin does.
- ! Has a FAQ Only 2 questions in the FAQ; 3 or more gives an assistant something to match.
- ! FAQ asks real questions 1 of 2 FAQ entries are headings, not questions ("Redirects are not working and result in a 404.").
- ! Names who it is for One audience phrase ("if you have"); say who the plugin is for and what they use it for.
- ! Names what it works with Names no plugin, service or platform it works with.
- ! Headings and lists 4 headings and 0 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ✓ Enough to quote 2,678 characters of description.
- ! Tags match the text Only 2 of 5 tags appear in the text ("diso", "indieweb", "shorturl" missing).
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-10-04 600+ → 500+ down after 1 days in tier
- 2026-10-03 500+ → 600+ up after 1 days in tier
- 2026-10-02 600+ → 500+ down after 1 days in tier
- 2026-10-01 500+ → 600+ up after 12 days in tier
- 2026-09-19 600+ → 500+ down after 3 days in tier
- 2026-09-16 500+ → 600+ up after 1 days in tier
- 2026-09-15 600+ → 500+ down after 226 days in tier
- 2026-02-01 700+ → 600+ down after 1 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
- S Shorter Links 100+ installs · 3.9★ · 3 shared tags D
- S ShortURL 10+ installs · 3.6★ · 3 shared tags
- P Pretty ShortURLs — installs · 3.6★ · 3 shared tags
- U URL Shortener 80+ installs · 4.1★ · 2 shared tags D
-
WP Pocket URLs 70+ installs · 4.1★ · 2 shared tags B - A Add Shortlink to Posts 30+ installs · 4.1★ · 2 shared tags D
Embed this report card
Drop a live Pulse card for Hum into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/hum" width="480" height="300" style="border:0" loading="lazy" title="Hum — Plugin Pulse"></iframe> Hum: 500+ active installs, 5.0★ (8 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/hum
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