Icon List Block – Add Icon-Based Lists with Custom Styles
by bPlugins · Blocks
Also makes 105 other plugins · 209.4K+ installs across the portfolio →
Create a list with an icon with this block plugin.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 84/100
Few reviews
Active installs
4K+
≈4.5K estimated
Momentum
-5%
downloads vs prior 30d
Biggest opportunity: Swap “block” for “list”. “block” isn't earning its slot: you're not in the first 24 results for its own search. “list” sits at #7 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
84 health vs 71 average across 2,523 Blocks plugins
Install conversion
How it's measured →4.2%
of downloads still active
At least 4K of 95.7K lifetime downloads are still running, above its category: the median Blocks plugin keeps 2.1%, across 1,579 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Blocks plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 9 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated today
Tested up to WordPress 7.1.4, the current branch or newer
3.7★ over 6 reviews, smoothed to 4.06★ and held back under 25 reviews
5 of 5 tags set · short description in place
1 of 1 support threads resolved in the last 2 months
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
24
Momentum
Losing ground
-2.4
Velocity
places per keyword, 28d
5%
Breadth
of keywords climbing, 28d
-2.5
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| list icon your tag | #1 | #5 | 0 |
| icon list your tag | #1 | #5 | 0 |
| list block | #1 | #4 | 0 |
| bullet list your tag | #2 | #8 | down 1 |
| list with icon | #1 | #7 | 0 |
| icon block | #4 | #14 | down 1 |
| lists | #7 | #21 | down 1 |
| icon | #7 | #17 | 0 |
| list | #7 | #22 | 0 |
| custom styles | #8 | #24 | 0 |
| menu icon your tag | #8 | #22 | down 3 |
| list icon widget | #4 | #18 | down 2 |
| styles | #12 | #19 | down 1 |
| bullet lists | #5 | #20 | 0 |
| web icon | #6 | #18 | down 2 |
| site icon | #7 | #20 | 0 |
| block based widgets | #7 | #20 | up 3 |
| based | #20 | #23 | down 1 |
| post list block | #8 | #23 | down 4 |
| icon library | #14 | #18 | down 5 |
| block your tag | Not in the top 24 | ||
144 searches this plugin appeared in over the last 90 days, 20 listed. 108 left out as unrelated or noise (years, numbers, stray words). 1 of its tags isn't in the top 24 for their own search.
What to do about it
- Swap “block” for “list”. “block” isn't earning its slot: you're not in the first 24 results for its own search. “list” sits at #7 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 8.6K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
9
releases in the last 12 months
1mo ago
latest release · v1.2.9 · 30 Sep 2026
30
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 75% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “4K+”. Our estimate pins where the real number sits.
Crossed into this band 9 months ago; a band this size takes about a year or more to cross, which places it about 50% of the way through.
Install history since 2 Aug 2022
Recent reviews
All reviews on wp.org ↗- ★★★★★ elaborate1.7y ago
The plugin uses React just to display a simple list of icons.
Read on wp.org ↗ - ★★★★★ writerdreamer3.1y ago
This block does exactly what I want it to—a list with icons at the front instead of boring bullets. Unfortunately, it’s not using Font Awesome 6 yet, and it doesn’t appear that I can integrate it with the official FA plugin (so that I could use pro or v6 icons).
Read on wp.org ↗ - ★★★★★ skinwalker3.6y ago
greatfull plugin, but I need my own icons from my mediathek. Very pity This topic was modified 3 years, 3 months ago by skinwalker.
Read on wp.org ↗ - ★★★★★ lewinontheedge3.6y ago
The icon list block works fine and adds a useful functionality to Gutenberg. Big thumbs up to the developers for providing this! Lots of custom features and possibilities for configuration of style and behaviour. Regarding potential improvements: I find the handling of list items a bit complicated and wish they could be edited directly within Gutenberg, also allowing for stuff like formatting parts of list items in bold/italics, etc.
Read on wp.org ↗ - ★★★★★ MikepFive4.4y ago
I’ve tried alternatives – but nothing beats the simplicity of this plugin, ** especially ** now that it supports links 🔗 Nice!
Read on wp.org ↗ - ★★★★★ adakoppejan4.4y ago
This was a great find. Can make nice lists with big text and icons, changing a lot of nice style options. The only thing I wish is that I could easily turn the icon/text into a link. If I had that option, it would be 5/5 as I’m looking for something to make a simple webpage for kids to know what to click on for a project list.
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 1.2.8 Update : Added a modern and intuitive dashboard layout. Update : Freemius sdk latest version updated. 1.2.8
- — Version 1.2.7 Fixed : dataset issue fixed. Update : Alert pro modal import from bpl-tools. Update : Competitor stablist version with wordpress. 1.2.7
- — Version 1.2.6 Fixed : Resolved plugin update license prompt issue. 1.2.6
- — Version 1.2.5 Update : Update dashboard. Update : Rename dashboard menu item. 1.2.5
- — Version 1.2.4 Update : Pro modal upgrade the premium quality designed and Quick themes Change options. 1.2.4
- — Version 1.2.3 Freemius sdk version updated Demo Created and applied 1.2.3
Security history
via Wordfence IntelligenceAll 3 disclosed vulnerabilities are patched in the current version (1.2.9). Sites still on an older version should update.
- Patched Medium · 6.4 Icon List Block <= 1.2.3 - Authenticated (Contributor+) Stored Cross-Site Scripting ↗2026-02-15 CVE-2026-32359 Improper Neutralization of Input During Web Page Generation Affects <= 1.2.3 Patched in 1.2.4
- Patched Medium · 6.4 Icon List Block <= 1.1.3 - Authenticated (Contributor+) Stored Cross-Site Scripting ↗2025-02-23 CVE-2025-26937 Improper Neutralization of Input During Web Page Generation Affects <= 1.1.3 Patched in 1.1.4
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0.1
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
6 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Create a list with an icon with this block plugin ."
- ✓ Has a FAQ 6 questions in the FAQ.
- ✓ FAQ asks real questions 6 of 6 read like questions a user would type.
- ! Names who it is for One audience phrase ("perfect for"); say who the plugin is for and what they use it for.
- ✓ Names what it works with Mentions Gutenberg, Instagram, Facebook, LinkedIn and 1 more.
- ✓ Headings and lists 9 headings and 6 lists.
- ✓ Enough to quote 4,475 characters of description.
- ! Tags match the text Only 2 of 5 tags appear in the text ("bullet list", "list icon", "menu icon" missing).
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-01-24 5K+ → 4K+ down after 2 days in tier
- 2026-01-22 4K+ → 5K+ up after 7 days in tier
- 2026-01-15 5K+ → 4K+ down after 1 days in tier
- 2026-01-14 4K+ → 5K+ up after 3 days in tier
- 2026-01-11 5K+ → 4K+ down after 1 days in tier
- 2026-01-10 4K+ → 5K+ up after 1 days in tier
- 2026-01-09 5K+ → 4K+ down after 2 days in tier
- 2026-01-07 4K+ → 5K+ up after 1 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Spectra Legacy – Gutenberg Blocks 1M+ installs · 4.7★ · 1 shared tag A -
Breadcrumb NavXT 800K+ installs · 4.5★ · 1 shared tag A -
PDF Embedder – PDF Viewer & Embed PDF Files for WordPress 300K+ installs · 4.7★ · 1 shared tag A -
Layout Grid Block 200K+ installs · 4.3★ · 1 shared tag D -
Crowdsignal Forms 200K+ installs · 4.1★ · 1 shared tag A -
Content Views – Post Grid & Filter (Shortcode, Blocks, Elementor Widgets) 100K+ installs · 4.8★ · 1 shared tag A
Embed this report card
Drop a live Pulse card for Icon List Block – Add Icon-Based Lists with Custom Styles into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/icon-list-block" width="480" height="300" style="border:0" loading="lazy" title="Icon List Block – Add Icon-Based Lists with Custom Styles — Plugin Pulse"></iframe> Icon List Block – Add Icon-Based Lists with Custom Styles: 4K+ active installs, 3.7★ (6 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/icon-list-block
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